Force Motors has announced its foray into the personal vehicle division with the launch of its new brand identity and the announcement of their SUV ‘Force One’. Lowe Lintas has worked on the new brand identity and the communication that will go on-air in the coming months.
Describing the new logo, Prasan Firodia, managing director, Force Motors said, “The logo represents a movement independent of any inertia, a movement that is natural and represents both growth and change. It represents ambition and hunger for more and is an indication of the direction that Force Motors is headed towards rapidly.”
A press note from the company explains that the new logo stands for a need to never be content with the status quo. The deep red colour brings this across visually. The deep red represents anever-say-die attitude, an indomitable determination and attitude that will do all it can within its power to effect positive change. It is all about energy and vibrancy. The new symbol signifies the commencement of a new era for Force Motors.