Fixderma has launched a new brand film that places its scientific process and philosophy at the centre of its communication. Released from Gurugram, the film reflects the brand’s belief that every skin story deserves to be understood and addressed with empathy and rigorous formulation science. Rather than focusing solely on product benefits, the narrative highlights the detailed work undertaken long before a product appears on shelves.
The film outlines how Fixderma differentiates itself within a crowded skincare category by foregrounding its process rather than relying on superficial claims. It presents the careful sourcing of each ingredient, the science-led formulation development and the technology that shapes product performance. Through this approach, Fixderma aims to reinforce that real skincare efficacy is built on decisions made at the earliest stages of product creation.
Shaily Mehrotra, founder and ceo of Fixderma, said: “This film reflects what Fixderma truly stands for the process behind the product. Everyone talks about skincare, but we talk about what goes into it: the ingredients we source, the formulations we build, and the technology that makes them effective. This film captures that intention, that care, and the responsibility we feel towards every skin we serve.”
Anurag Mehrotra, chairman of Fixderma, added: “What you see on the shelf is only the final step; the real work begins much earlier. This film shows the depth behind every Fixderma formulation, the sourcing decisions, the science, the testing, and the technology that ensures our products actually deliver results. It is a reminder of why we do what we do to create skincare that is honest, effective, and truly meaningful for people.”
The film weaves together several components of Fixderma’s behind-the-scenes operations. The narrative highlights mindful ingredient sourcing from trusted global suppliers, emphasising consistency and quality. It explains the brand’s approach to intelligent, barrier-supportive formulation shaped by dermatological insight. Technology plays a significant role in the story, with the film detailing Fixderma’s use of precision-led processes to ensure safety, stability and efficacy. Finally, the brand reiterates its focus on delivering real results supported by dermatologist validation and everyday consumer experience.
Together, these elements present a comprehensive view of the brand’s internal systems, aiming to build greater trust among consumers who prioritise transparency and formulation integrity. By showcasing these processes in a film format, Fixderma seeks to differentiate itself in a market where communication often focuses on surface-level claims rather than scientific foundations.
The launch coincides with Fixderma’s 15-year milestone, positioning the film as both a celebration of its journey and a reaffirmation of its values. The narrative underscores empathy, scientific rigour and a belief that every skin concern deserves thoughtful care rooted in research and responsibility.
Shaily concludes in the film that choosing Fixderma is not just a purchasing decision but an expression of trust in a brand that prioritises comfort, science and empathy. The film reinforces the brand’s long-standing position that effective skincare is built not only on results but also on the sincerity and precision of the process behind it.
