Campaign India Team
Apr 09, 2014

Festival of Media Global 2014: Mediacom, PHD strike Gold; Madison bags Bronze

UM Australia adjudged Agency of the Year; Starcom MediaVest Group wins Network of the Year title

Festival of Media Global 2014: Mediacom, PHD strike Gold; Madison bags Bronze

Three entries from India were among winners at the Festival of Media Global Awards 2014 announced in Rome on 8 April.

Mediacom won Gold in the Best Engagement category, for its Soldier for Woman campaign for Gillette India (P&G). Partner agencies that worked on the campaign were BBDO, Weber Shandwick and Encompass.

In the Best Use of Mobile category, PHD won a Gold for its entry Mobile Entertainment Box for Kaan Khajura Tesan (HUL). Partners involved in the campaign include NetCore, Viva Connect/Viva Infomedia.

In ‘The Effectiveness Award’ category, Madison Media Infinity won Bronze for its entry ‘Convincing consumers to become our Sales Force’ for brand Parachute Advansed Ayurvedic Hair Oil (Marico).

The Agency of the Year title went to UM Australia, while the Agency Network of the Year title was awarded to Starcom MediaVest Group.

View the full list of winners here.

Also read: Twelve Indian shortlists at Festival of Media Global Awards 2014

(Updated at 1400 hrs IST on 9 April 2014. The Agency Network of the Year is Starcom MediaVest Group. We regret the error, born of results published incorrectly on the Festival of Media site earlier.)

Source:
Campaign India

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