Feb 2016 Agency Spotlight: Lowe Lintas

February was a busy month for Lowe Lintas. Campaigns of the 'Dekhte Hai' kind for Olx and the Vivo account win earn it a place in Campaign India's monthly 'Agency Spotlight'

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After a relatively quiet January, Lowe Lintas was back in the news this month for bagging the mandate for Vivo's 2016 IPL season. Several campaigns were on air too, with Olx's 'Dekhte Hai' and 'Never Have I Ever' for Fastrack standing out.

Campaigns from the agency that caught our attention this February were...

Olx gets into 'Bechte hain' groove, takes on 'Dekhte hain' attitude

Fastrack urges youth to never have a 'Never have I ever' moment

Idea pitches D-I-Y benefits with humour, pushes 'My Idea' app

Axis Bank promises to keep pace with the ‘always-on’ businessman

Britannia NutriChoice gets Farhan Akhtar to 'Feel the Fibre'

(This article first appeared in the 4 March 2016 issue of Campaign India)

Source:

Campaign India

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