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February was a busy month for Lowe Lintas. Campaigns of the 'Dekhte Hai' kind for Olx and the Vivo account win earn it a place in Campaign India's monthly 'Agency Spotlight'
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.