After a relatively quiet January, Lowe Lintas was back in the news this month for bagging the mandate for Vivo's 2016 IPL season. Several campaigns were on air too, with Olx's 'Dekhte Hai' and 'Never Have I Ever' for Fastrack standing out.
Campaigns from the agency that caught our attention this February were...
(This article first appeared in the 4 March 2016 issue of Campaign India)
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The report also suggested that HD channel viewership increased by 15% in the last two years