FCB/SIX India appoints Chinmay Chandratre as senior vice president for Media

FCB/SIX India has announced the appointment of Chinmay Chandratre as senior vice president for Media.

With a background of over 14 years in the industry, Chandratre transitions to this role from his previous position as general manager at Madison World, where he spent over five years. His extensive experience spans contributions to notable companies including iProspect and Direxions Marketing Solutions, and his expertise in digital media strategy and planning.

Chandratre's new role will involve leading the Media vertical at FCB/SIX India across its offices in Mumbai, Delhi NCR, and Bengaluru. This move is part of the company's strategic efforts to enhance its media capabilities and offerings—ranging from digital media planning and buying to e-commerce marketing and beyond. 

Ankit Banga, chief business officer at FCB/SIX India expressed his enthusiasm and confidence in Chandratre's appointment, sharing: “We are thrilled to welcome Chinmay to the team, a testament to FCB/SIX India's commitment to fortifying our media capabilities. Chinmay embodies a fusion of seasoned expertise and dynamic adaptability, poised to navigate the evolving landscape of media and client needs with enthusiasm. Additionally, Chinmay's integrated media approach resonates seamlessly with FCB/SIX India’s view of leveraging digital platforms not only to drive performance but also build brands.”

Rohan Mehta, CEO of FCB Kinnect and FCB/SIX India, highlighted Chandratre's expected impact on the organisation's approach to media and creativity: “We are confident that Chinmay's expertise will help us work cohesively with our clients at FCB Kinnect and the FCB Group at large, to strengthen our thesis that media and creative should not be separated in a digital world, and to further the thought process of ‘creativity as an economic multiplier'."

Chandratre shared his vision for his new role and the future of FCB/SIX India's media vertical:

“I am thrilled to join hands with FCB Group India’s leadership team and lead the Media vertical for FCB/SIX India. Together, we are on a mission to navigate the ever-evolving media landscape, pre-empt the pulse of digital trends to drive strategic decisions and create meaningful experiences for our clients and customers. I am super excited to be a part of this journey.”