FCB India to handle creative for Lakme and Elle 18

Account won post a multi-agency pitch

Jan 28, 2021 06:08:00 AM | Article | Campaign India Team

FCB India has bagged the communication mandate for Hindustan Unilever brands Elle 18 and Lakme. The accounts were won following a multi-agency pitch. 
Rohit Ohri, group chairman and CEO, FCB India, said, “We are proud to partner Lakme and Elle 18 in India. These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘Never Finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘never finished’ stories of Lakme and Elle 18.”
Swati Bhattacharya, CCO, FCB India, said, “Lakme is a brand that has witnessed the internal and external journeys of Indian women. To be a part of this brand’s voice, makes it an absolutely exciting opportunity for us.”