Campaign India Team
Jan 28, 2021

FCB India to handle creative for Lakme and Elle 18

Account won post a multi-agency pitch

FCB India to handle creative for Lakme and Elle 18
FCB India has bagged the communication mandate for Hindustan Unilever brands Elle 18 and Lakme. The accounts were won following a multi-agency pitch. 
 
Rohit Ohri, group chairman and CEO, FCB India, said, “We are proud to partner Lakme and Elle 18 in India. These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘Never Finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘never finished’ stories of Lakme and Elle 18.”
 
Swati Bhattacharya, CCO, FCB India, said, “Lakme is a brand that has witnessed the internal and external journeys of Indian women. To be a part of this brand’s voice, makes it an absolutely exciting opportunity for us.”
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

2 hours ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

3 hours ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.

23 hours ago

Era of mediocre content to end soon, says Sony ...

Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content creation, distribution, monetisation, and regulations.