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FCB Group India has been rebranded as FCB India. Under this corporate restructuring exercise, the agency previously referred to as FCB India, a sub-brand within the group, is being rebranded as ‘FCB Neo’.
Dheeraj Sinha, group CEO – FCB India and South Asia, said, “This strategic step simplifies our identity in India. The move aligns us with the global architecture and clarifies how we represent ourselves across the industry. FCB India will continue deliver modern marketing solutions and #NeverFinished creativity for some of the world’s most iconic brands.”
Under the new structure, FCB India will house four distinct agency brands, namely FCB Ulka, FCB Interface, FCB Neo, and FCB Kinnect. While being specialised agency brands, they will cohesively work as part of FCB India.
Tyler Turnbull, global CEO of FCB said, “FCB India has experienced some of its successful quarters in our history, delivering growth and creativity, reinforcing how critical the market is for FCB globally. This evolution is the natural next step to position FCB as the go-to agency partner for clients in the region.”
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