FCB Group India has entered into an affiliate agreement with Sri Lanka agency KL.LK, forming FCB KL.LK.
The agency partnership aims to bring in FCB KL.LK’s expertise to brands, to help clients with their many requirements.
The agency, led by Santosh Menon, chairman and CEO, has 24 employees and counts Ceylon Biscuits, HNB credit cards, Fairfirst life Insurance, Ultratech Cement and Godrej Consumer products as clients.
Rohit Ohri, chairman and CEO, FCB Group India, said, “We’re delighted to partner with KL.LK in Sri Lanka. They are a young, future-ready agency that is growing very rapidly with many global multi-national clients. With this association, we are hoping to offer seamless service to many of our clients who look at South Asia as a contiguous market.”
Brandon Cooke, global partner, global chief marketing and reputation officer, FCB (Global), said, “The creative passion and business momentum made KL.LK the perfect partner for us in the Sri Lankan market. As we continue on our global mission to unleash creativity fuelled by diversity, data and technology, we’re incredibly excited about the opportunities that lie ahead as we expand our footprint across this region to a new client base.”
Menon said, “I came to Sri Lanka first in 2003 as a team member of FCB for its clients here. Today, bringing FCB back in its latest avatar as part of KL.LK gives me special pleasure and happiness. It's the wheel turning full circle.”