FCB Group India acquires majority stake in Kinnect
Kinnect has now been rebranded as FCBKinnect
Apr 26, 2023 09:55:00 AM | Article | Campaign India Team Share -
From left: Chandni Shah, Rohit Ohri and Rohan Mehta
Kinnect has now been rebranded as FCBKinnect.
According to a statement from FCB Group India, the acquisition marks a 'pivotal moment' for the group as it elevates its digital offering. Along with digital through Kinnect, the group also has the services of Kinnect Outreach, which has digital-first creative capabilities, content production, and innovative influencer marketing through Kinnect Outreach - India's premier data-driven influencer and third-party partnership platforms.
Tyler Turnbull, global CEO, FCB, said, “Since our partnership with Kinnect began in 2020, the momentum FCB has experienced across India has been exceptional. Rohan, Chandni and the entire Kinnect team have proven they understand how to deliver growth for brands by unleashing creativity across digital, performance, customer experience and influencer marketing. With Kinnect now an official part of our network, we can help transform brands around India and APAC to deliver timely and timeless results like never before.”
Rohit Ohri, chairperson and CEO, FCB Group India, said, "Businesses today demand a comprehensive communications solution that seamlessly integrates innovation, technology, and data. In the post-Covid era, digital must be woven into every aspect of our operations and not treated as a separate channel. With nearly 40% of marketing spend now allocated to digital, Kinnect's deep expertise in marketing technology will further fortify our digital experience in India. Kinnect boasts a dynamic team of professionals with a proven track record of delivering truly personalised digital experiences for some of the world's most renowned brands. By augmenting our group's digital capabilities at the intersection of creativity, consultancy, production, and operational services across our vast network, we are poised to make a lasting impact and foster unparalleled growth for our clients."
Rohan Mehta, CEO, FCBKinnect, added, “Our growth has transcended to new heights with our inclusion among the global powerhouses of IPG and FCB. We take immense pride in what our Kinnect has achieved in the past eleven years - from the vibrant culture we have nurtured to the exceptional team we have assembled. With this partnership, we are poised to create even greater prospects for our talent and clients as we synergise our expertise in digital marketing with FCB's unmatched creative capabilities. The future holds limitless possibilities, and we are excited to embark on this new chapter of collaborative success."
Chandni Shah, COO, FCBKinnect, said, "After a decade of trailblazing in the industry, we are thrilled to elevate our game to new heights through our partnership with IPG and FCB - a perfect match for our ambitions. Their unwavering support has unlocked a world of global tools, technologies, and best practices, propelling our growth and opening doors to new markets beyond India. We have found a true synergy of minds and cultures while retaining our unique identity as 'Kinnect'.With the combined strength of their powerful local and global leadership, we are poised for exciting times ahead as 'FCBKinnect'. As entrepreneurs, we relish this acquisition phase and eagerly anticipate the limitless possibilities that the future holds."
According to sources, Kinnect has been acquired for INR 300 crore.