Advertising
Mukta Lad
Aug 23, 2021

“FCB and Kinnect have been in a ‘live-in relationship’ for the last one-and-a-half years”

A conversation with FCB Group India’s chairman and CEO, Rohit Ohri, and Kinnect’s CEO and COO duo, Rohan Mehta and Chandni Shah, on what the new strategic partnership means

From left: Rohit Ohri, Chandni Shah and Rohan Mehta

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

3 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

When Prime Video ads guess your mood before you watch

4 When Prime Video ads guess your mood before you watch

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

5 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

6 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Google plugs into India’s quick commerce ad rush

8 Google plugs into India’s quick commerce ad rush

Micro-influencers, major shifts: India’s new marketing frontier

9 Micro-influencers, major shifts: India’s new marketing frontier

Blog: Har ghar tiranga made easier

10 Blog: Har ghar tiranga made easier

Related Articles

FCB Group India acquires majority stake in Kinnect
Advertising
Apr 26, 2023
Campaign India Team

FCB Group India acquires majority stake in Kinnect

FCB acquires equity stake in Kinnect
Advertising
Aug 13, 2021
Campaign India Team

FCB acquires equity stake in Kinnect

FCB Group India rebrands as FCB India
Advertising
Apr 16, 2025
Campaign India Team

FCB Group India rebrands as FCB India

Rapid fire with FCB's Rohan Mehta
Advertising
Dec 04, 2023
Campaign India Team

Rapid fire with FCB's Rohan Mehta

Just Published

From billable hours to billion-dollar IP: Agencies face AI reckoning
Opinion
6 hours ago
Sameer Sankhe

From billable hours to billion-dollar IP: Agencies ...

As AI reshapes industries, agencies must pivot from selling time to building proprietary assets—before disruption makes their model obsolete.

AI sticks random objects into Fevikwik’s quirky new pack
Advertising
8 hours ago
Campaign India Team

AI sticks random objects into Fevikwik’s quirky new ...

Fevikwik and Ogilvy turn everyday items into absurd AI mashups, reimagining glue as a catalyst for wit, imagination, and digital play.

Festive spending to rise, with 83% buyers planning higher outlays
Marketing
9 hours ago
Campaign India Team

Festive spending to rise, with 83% buyers planning ...

Digital dominates the consumer journey, as 64% prefer shopping fully online and 83% research online first.

Marketers face new test: Many channels, little time
Marketing
9 hours ago
Vinita Bhatia

Marketers face new test: Many channels, little time

From WhatsApp nudges to email campaigns and push notifications, marketers are juggling multiple communication touchpoints. Yet most admit that their orchestration is fragmented at best.