Campaign India Team
Apr 08, 2008

Fantasy spoofs and now dyslexia, Indian audience has certainly matured

The Hindi film industry has always been a barometer of various societal trends. There is a lot to be decoded from the box office records of movies. Hits and misses have a story to tell as they expose the prevalent emotions and predict new trends. Bollywood has not been entirely without some of these experimental genres in the past. There was the wake-up call to youngsters in ‘Rang De Basanti’ or an extremely sensitive portrayal of a blind girl played in ‘Black’. But they were experiments at best, few and far in between.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

1 day ago

Happy New Year from Campaign India

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

1 day ago

Campaign India's most-read stories of 2025

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...

1 day ago

In 2026, will AI …

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

1 day ago

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.