Sporto, an athleisure brand from the house of J G Hosiery, has appointed Famous Innovations as its AOR. The mandate includes complete brand strategy, creative and social media, and was awarded post a multi-agency pitch. The agency had on-boarded Zoiro, a men's innerwear brand from the same group last year.
Raj Kamble, founder and CCO, Famous Innovations said, "The athleisure category has really made its mark in the last few years in India and is growing aggressively. The products from Sporto are truly world-class and innovation is at the core of the company, which excites us about the brand. We look forward to creating work that reflects the same innovative spirit.”
Navinn Seksaria, managing director, J G Hosiery said, "Famous came to the table with great creative energy and passion. With the athleisure trend going mainstream, we are competing with global heavyweights and hope to do some disruptive work that helps us cut through."