Campaign India Team
Mar 13, 2019

Famous Innovations bags the Sporto account

The athleisure brand was won post a multi-agency pitch

Famous Innovations bags the Sporto account
Sporto, an athleisure brand from the house of J G Hosiery, has appointed Famous Innovations as its AOR. The mandate includes complete brand strategy, creative and social media, and was awarded post a multi-agency pitch. The agency had on-boarded Zoiro, a men's innerwear brand from the same group last year.
Raj Kamble, founder and CCO, Famous Innovations said, "The athleisure category has really made its mark in the last few years in India and is growing aggressively. The products from Sporto are truly world-class and innovation is at the core of the company, which excites us about the brand. We look forward to creating work that reflects the same innovative spirit.”
Navinn Seksaria, managing director, J G Hosiery said, "Famous came to the table with great creative energy and passion. With the athleisure trend going mainstream, we are competing with global heavyweights and hope to do some disruptive work that helps us cut through."
Campaign India

Related Articles

Just Published

5 hours ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

6 hours ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

6 hours ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

7 hours ago

Narendra Modi, Virat Kohli and Rahul Gandhi lead ...

Social media analytics firm Twitteet released its analytics for January 2021