Campaign India Team
Dec 02, 2014

Famous Innovations bags creative duties for Wildcraft

The account was won following a multi-agency pitch

Famous Innovations bags creative duties for Wildcraft
Wildcraft, a player in the outdoor and adventure gear category, has appointed Famous Innovations to handle its creative duties. The account was won following a multi-agency pitch. 
 
A statement from the agency stated that this is the first time Wildcraft has appointed a creative agency. 
 
Simeran Bhasin, CMO, Wildcraft, said, “We chose Famous because of their enthusiastic, infectious energy and innovative creative approach.  It’s a partnership of two companies with tremendous potential, and we are excited about the work to come.”
 
Raj Kamble, founder and CCO, Famous Innovations, added, “It’s an honour to work on Wildcraft, it being the first and largest brand in the category in India. Having a blank canvas and a focused vision means that there is great scope for innovation, both in communication and in other aspects of brand building.” 
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani...

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

13 hours ago

Meta rolls out festive tools for India’s ad market

With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.

13 hours ago

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

17 hours ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.