Wildcraft, a player in the outdoor and adventure gear category, has appointed Famous Innovations to handle its creative duties. The account was won following a multi-agency pitch.
A statement from the agency stated that this is the first time Wildcraft has appointed a creative agency.
Simeran Bhasin, CMO, Wildcraft, said, “We chose Famous because of their enthusiastic, infectious energy and innovative creative approach. It’s a partnership of two companies with tremendous potential, and we are excited about the work to come.”
Raj Kamble, founder and CCO, Famous Innovations, added, “It’s an honour to work on Wildcraft, it being the first and largest brand in the category in India. Having a blank canvas and a focused vision means that there is great scope for innovation, both in communication and in other aspects of brand building.”