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It’s been a pretty decent year for India so far at the Cannes. All the biggies have delivered. A total of 23 metals so far, with the Titanium and Films yet to be announced. Darn good. The entries from India have confirmed that the country isn’t really been affected by the globally dreaded word. Oh yeah, so what if you cut salaries of employees. So what if you postpone appraisals, and, in some extreme cases, sack people. Or conveniently let the HR team take your employees into confidence and sell the ‘recession-has-badly-affected-our-profits’ story.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.