Campaign India Team
Feb 28, 2020

Faces Canada assigns media mandate in India to Essence

Agency's Delhi office will handle the account

Faces Canada assigns media mandate in India to Essence
Essence has bagged the integrated media duties for cosmetic brand Faces Canada in India. 
The agency's Delhi office will handle the mandate which includes media planning, investment, activation, content and e-commerce.
 
Alpesh Ashar, COO, Faces Canada, said, “Consumers are moving increasingly towards digital for both discovery and decision-making. By partnering with Essence, we look forward to aggressively strengthening our presence and portfolio online, and accelerating our growth.” 
 
Anand Chakravarthy, MD - India, Essence, said, “Faces Canada has a reputation for on-trend, premium beauty products, and continuously innovates to offer high performance and world-class cosmetics. At Essence, we share a similar commitment to constantly improve our delivery to our clients, with our pioneering use of data, analytics and technology, as well as culture of experimentation. We are excited to partner with Faces Canada to help build the brand and drive growth with our integrated, full-service media offering.” 
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

8 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

8 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.