Essence has bagged the integrated media duties for cosmetic brand Faces Canada in India.
The agency's Delhi office will handle the mandate which includes media planning, investment, activation, content and e-commerce.
Alpesh Ashar, COO, Faces Canada, said, “Consumers are moving increasingly towards digital for both discovery and decision-making. By partnering with Essence, we look forward to aggressively strengthening our presence and portfolio online, and accelerating our growth.”
Anand Chakravarthy, MD - India, Essence, said, “Faces Canada has a reputation for on-trend, premium beauty products, and continuously innovates to offer high performance and world-class cosmetics. At Essence, we share a similar commitment to constantly improve our delivery to our clients, with our pioneering use of data, analytics and technology, as well as culture of experimentation. We are excited to partner with Faces Canada to help build the brand and drive growth with our integrated, full-service media offering.”