Essence has won the integrated media duties for Zee5 India. The account shifts from Carat, that handled the launch for ZEEL's OTT player last year.
Essence's Mumbai office will lead the business.
Manish Aggarwal, business head, Zee5 India, said, “Within a year of inception, Zee5 is today on a rapid growth spree and has become the fastest-growing OTT platform in the country. In our endeavour to become the number one OTT player in the market, we are partnering with the best across the industry to tap into their rich and varied experience and scale. The decision to partner with Essence was because they demonstrated their data and analytics-driven approach to planning, backed by proprietary tools that would help Zee5 in achieving its business objectives.”
Anand Chakravarthy, MD, India, Essence, said, “As India’s fastest-growing OTT platform, Zee5 is showing the way on how to build engaged audiences with its rich library of original content in multiple Indian languages. For Essence, this is a perfect opportunity to bring in our tools and technology, and deploy our bespoke integrated planning approach that is supported by strong measurement capabilities. We look forward to creating value for Zee5 and supporting its growth momentum.”