Ben Bold
Jul 04, 2014

Facebook's Sheryl Sandberg says sorry over social research revelations

Experiment part of ongoing research to test products, but was poorly communicated, says the Facebook COO

Facebook's Sheryl Sandberg says sorry over social research revelations
Facebook COO Sheryl Sandberg has apologised over revelations that the social network conducted a ‘social experiment’ that manipulated users' emotions by positioning either positive or negative posts in their news feeds. She was speaking at an event in New Delhi this week.
 
Sandberg’s apology comes just a day after it emerged that the UK’s Information Commissioner’s Office is to investigate whether Facebook breached data protection laws by not informing users of the experiment.
 
Mark Zuckerberg's second-in-command was quoted by the Wall Street Journal as saying: "This was part of ongoing research companies do to test different products, and that was what it was. It was poorly communicated.
 
"And for that communication we apologise. We never meant to upset you."
 
Sandberg’s apology follows that of Facebook researchers, who earlier this week said sorry for ‘any anxiety caused’ by the experiment.
 
Revelations that the study had been carried out unknown to users, with Facebook secretly altering the news feeds of nearly 700,000 users, have sparked widespread condemnation, with the social network being branded ‘spooky’, ‘creepy’ and worse.
 
Sandberg, who was visiting business leaders in India to talk about Facebook’s 'Lean In' campaign, added: "We take privacy and security at Facebook really seriously because that is something that allows people to share."
 
Facebook undertook the study in partnership with Cornell University and the University of California, and carried out the experiment over a week in 2012.
 
It required the manipulation of Facebook’s algorithms to present different emotional posts in people’s news feeds.
 
The business wanted to find out if users being subjected to positive or negative words in messages had a direct impact on the kind of statuses they created, or whether it would make them engage more or less with the platform.
 
This article first appeared on MarketingMagazine.co.uk
Source:
Campaign India

Related Articles

Just Published

13 minutes ago

INS writes letter to Prakash Javadekar, calls for ...

Also asks for withdrawal of 5% customs duty on newsprint

52 minutes ago

Live blog: News updates - week of 14 June

In the news: Audi, Mylab, Skoda Auto Volkswagen

1 hour ago

Blog: A celebrity's personal morality is not a ...

Consumers are getting discerning enough to separate the chaff from the grain, says the author

1 hour ago

Global ad market seen surging to new highs this year

Magna global advertising forecast predicts a record 13.5% rise in ad spend in 2021 to all-time high of $657 billion, led by strong gains in the UK, China and US