Soho Square has bagged the creative duties of kitchen appliances brand, Faber. The mandate was awarded without a multi-agency pitch process. Soho Square's Mumbai office will handle the business.
Anil Bhamre, head marketing and product management, Franke Faber India, said, "In our continued strive for innovation, brand building and providing the best offerings to our esteemed customers, we have chosen Soho Square as our strategic brand-building and creative communication partner. We look forward to a strong and innovative relationship and thereby hope to deliver the best solutions to our stakeholders."
Samrat Bedi, head of office, Soho Square, Mumbai, said, "This is a huge win for us. It reaffirms our creative strength and our ability to solve our clients’ problems with panache. Faber is a market leader, and we are quite excited about this opportunity. We will work to build on the brand's strengths."
Mohit Ahuja, SVP, Soho Square, Mumbai, added, "The Faber win is also an important one for us from a portfolio point of view. At Soho Square, we already handle a modular kitchens and tiles brand; brand Faber further strengthens this 'lifestyle kitchens' portfolio for us."