Campaign India Team
May 22, 2008

Everest wins Clay's brand building mandate

Everest Brand Solutions, Delhi has won the brand building mandate for Delhi headquartered telecom solutions provider Clay. Gaurav Dhawan, CMO and director, Clay said, "We expect our relationship with Everest to bring into sharp focus strong brand equity built among users in the last seven years."

Everest wins Clay's brand building mandate

Everest Brand Solutions, Delhi has won the brand building mandate for Delhi headquartered telecom solutions provider Clay. Gaurav Dhawan, CMO and director, Clay said, "We expect our relationship with Everest to bring into sharp focus strong brand equity built among users in the last seven years."

D Rajappa, President, Everest said, "Clay offers mobile solutions to outbound travelling executives through agreements with 34 leading mobile service providers, that includes T Mobile of UK, 02 of Germany and Ireland, Vodafone of Australia and AT&T of USA. We are excited to work on this assignment for a rapidly evolving sector."    
Through these tie-ups Clay can offer its country specific SIM cards to customers to offer Value for money international roaming and other products.

"Clay has many innovative products and features that will allow us to bring into play our capabilities in the consumer marketing space", said Naveen Saraswat, COO, Everest Brand Solutions. 
 
The size of the win was not disclosed.

Source:
Campaign India