Everest Brand Solutions has bagged the creative mandate for GoAir. The agency was awarded the business following a multi agency pitch process held in the last week of December 2010.
Commenting on the new account win, Dhunji S. Wadia, president, Everest Brand Solutions, "The GoAir business is a significant acquisition in terms of scope and size. We were given a very detailed and specific brief. This helped the team in terms addressing the issues and working on interesting creative solutions. We are delighted to be their partners among the number of agencies that participated in this pitch. This win also marks a good beginning to the year 2011 for Everest Brand Solutions.”
The brand, which has not advertised for quite sometime now, is expected to launch a new 360-degree campaign in the coming weeks. Cliche Rebel is the incumbent agency on the account.