Campaign India Team
Jan 24, 2011

Everest Brand Solutions bags GoAir business

GoAir will be launching a 360-degree campaign soon.

Everest Brand Solutions bags GoAir business

Everest Brand Solutions has bagged the creative mandate for GoAir. The agency was awarded the business following a multi agency pitch process held in the last week of December 2010. 

Commenting on the new account win, Dhunji S. Wadia, president, Everest Brand Solutions, "The GoAir business is a significant acquisition in terms of scope and size.  We were given a very detailed and specific brief. This helped the team in terms addressing the issues and working on interesting creative solutions. We are delighted to be their partners among the number of agencies that participated in this pitch. This win also marks a good beginning to the year 2011 for Everest Brand Solutions.”

The brand, which has not advertised for quite sometime now, is expected to launch a new 360-degree campaign in the coming weeks. Cliche Rebel is the incumbent agency on the account. 

Source:
Campaign India

Related Articles

Just Published

37 minutes ago

Star India acquires broadcast rights for Cricket ...

The Indian cricket team is scheduled to tour South Africa thrice in this period

14 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

14 hours ago

Johnnie Walker promotes ‘responsible return to ...

Watch the film conceptualised by Taproot Dentsu

14 hours ago

Mondelez hires MediaMonks and Publicis Groupe for ...

The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content