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MDLR Airlines, promoted by the Gurgaon-based real estate player, Gopal Goyal, has handed its creative duties to Euro RSCG advertising. The airline that has recently been issued the 'Scheduled Operators Permit' by the government moved its account from Percept H, the incumbent that was handling the account since MDLR started operations in March last year as a charter flight operator.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.