Euro RSCG lands MDLR’s creative duties

MDLR Airlines, promoted by the Gurgaon-based real estate player, Gopal Goyal, has handed its creative duties to Euro RSCG advertising. The airline that has recently been issued the 'Scheduled Operators Permit' by the government moved its account from Percept H, the incumbent that was handling the account since MDLR started operations in March last year as a charter flight operator. “Euro RSCG was contacted on the basis of its experience of handling Air France and Emirates and were asked to present credentials, industry knowledge and creatives as per the brief given by MDLR,” said Sushant Panda, director North, Euro RSCG. “In addition, MDLR’s focus markets, the Tier 2 cities, were the subject of Euro RSCG’s latest consumer study, so we have the in-depth knowledge and consumer understanding to develop compelling communication.” MDLR Airlines presently has a fleet of three BAe Regional Jet Aircraft, configured to provide seats in Business and Economy class. The company is actively pursuing acquisition of new generation jet aircraft and is in negotiation with several major aircraft manufacturers. MDLR presently flies from Delhi to Chandigarh, Ranchi and Kolkata. It will shortly start operations in new sectors.