Essence has bagged the integrated media duties for higher education platform UpGrad following a pitch. The business will be led from Essence’s office in Mumbai.
Mayank Kumar, co-founder and managing director, UpGrad, said, “The advent of new age technologies like data science and artificial intelligence has made it pertinent for the IT professionals of today to upskill themselves. We at UpGrad provide the means of upskilling through an immersive online learning experience. To reach a wider audience with our brand message, we have Essence on board with us. Being a technology-focused company itself, Essence understands our language of business.”
Anand Chakravarthy, MD - India, Essence, said, “The online education sector is expected to witness exponential growth in the coming years. The UpGrad team is very forward-thinking - they are keen to lean in, experiment and push boundaries, in line with our own progressive learning agenda. We look forward to delivering our full-service media offering focused on data, measurement and technology, and help UpGrad become even more successful on this exciting journey.”
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The report also suggested that HD channel viewership increased by 15% in the last two years