Essence has announced that it has bagged the integrated media mandate for Games24x7. The agency's Mumbai office will handle the mandate which includes media planning, media activation and content innovation for all of Games24x7’s gaming platforms.
The company's portfolio consists of RummyCircle, My11Circle and Ultimate Games.
Siddharth Banerjee, chief revenue and marketing officer, Games24x7, said, “Online gaming in India has come of age and as a market leader in this industry, Games24x7 is seeking to further build exciting gaming propositions for millions of gaming enthusiasts in the country. We are delighted to appoint Essence as our agency of record for our media efforts as we accelerate our growth plans.”
Anand Chakravarthy, managing director, Essence India, said, “A pioneer in the high-growth, technology-driven online gaming sector in India, Games24x7 believes in leveraging the true power of data science to provide millions of game players with unique game-playing experiences. At Essence, we have a similar approach to the use of data, analytics and technology to deliver valuable advertising for brands and their consumers. We are thrilled to collaborate with Games24x7 to further accelerate business growth for its platform brands in India.”
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Takes total tally to 12