Campaign India Team
Dec 21, 2020

ESPNcricinfo appoints Zeno to handle PR

Account won post a multi-agency pitch

ESPNcricinfo appoints Zeno to handle PR
Zeno Group has bagged the public relations mandate of ESPN's cricinfo. The account was won following a multi-agency pitch. 
Zeno will act as strategic advisors to building ESPNcricinfo’s industry profile beyond a cricket news and scores domain, to an innovative and comprehensive digital dimension for a cricketing experience. 
Gaurav Thakur, director - marketing and business development, ESPN, said, ‘‘Pioneering in offering in-depth and comprehensive cricket coverage, ESPNcricinfo today continues to innovate in offering fans an enhanced digital cricket experience, powered by an exceptional and passionate team. In Zeno, we have found a partner who is an extension of our culture, aligns with our goals and mirrors our pursuit for excellence with enthusiasm. We are confident in Zeno’s ability and innovative mindset to scale our reach, thereby expanding the value generation momentum for our brand.” 
Rekha Rao, managing director, Zeno India, said, “This is an exciting time to partner with ESPNcricinfo, an industry leader in the single sport digital domain, especially amid a renewed enthusiasm among the global cricketing community. Zeno has a long-standing history in sports globally, partnering with some of the biggest domestic and international professional leagues in the world. Our industry and media experience, will help build ESPNcricinfo’s industry profile and scale its reach among newer audiences.’’
Campaign India

Related Articles

Just Published

1 day ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

2 days ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

2 days ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far