Eros STX Global Corporation has announced a revamp for its brand identity for Eros Music. Eros Music will now be called 'Eros Now Music'.
The destination comes with the synergies of Eros Studios and the OTT platform - Eros Now, which the corporation states which will aid the brand by supporting its existing music library, new originals, non-films music and independent artists across languages and genres.
Eros has appointed Rajitta Hemwaani as business head – music, who will be responsible for driving business, overlooking content creation and acquisition. She moves from 9X Media where she was senior vice president/chief content officer for the past four years. She has also worked with Universal Music Group, Star TV Network, The Times of India Group, Tips Films and Reliance Entertainment.
Rishika Lulla Singh, co-president, Eros STX Global Corporation, said, “Music plays a significant part in Indian culture. With Eros Now Music we aim to take consumer experience a notch higher by offering the audience a diversified playlist that brings emerging and established artists across geographies of the country together on one single platform. Furthermore, the worldwide presence of the OTT platform Eros Now will help in enhancing Eros Now Music reach and cater to a wider set of music enthusiasts who enjoy local, cultural, music.”
Kumar Ahuja, COO, Eros International, added, “Rajitta comes with proven leadership and business expertise and will play a key role in upscaling Eros Now Music business in the emerging markets. We are delighted to have her onboard and navigate the brand’s growth story.”