Campaign India Team
Apr 03, 2023

EquBot assigns digital and media duties to Digitas India

Account won post a multi-agency pitch

EquBot assigns digital and media duties to Digitas India
EquBot has announced the appointment of Digitas India to handle its digital and media duties. 
The agency will focus on creating effective messaging structures for the brand's audience by developing its digital interface and generating marketing-qualified leads via communication and paid media.
The account was won post a multi-agency pitch and will be handled by Digitas’ New Delhi office. 
Subhra Tripathy, managing director (institutional solutions), EquBot, said, "AI is a key tool in the hands of asset managers to gain competitive advantage - by it for alpha generation, research, or cost reduction; and we remain singularly focussed on delivering these. As a technology company, we understand the importance of leveraging digital technologies to enhance the client experience and reach a wider audience. We are glad to work with Digitas India, and we believe their expertise in digital strategy and execution will help create engaging customer experiences which will drive growth in our business."
Sonia Khurana, chief operating officer Digitas India, said, “We are delighted to have been chosen to support EquBot, widely regarded as a global leader in applying AI and machine learning (ML) to investment, with their growth plans across the world. Our goal will be to help drive business outcomes for their index and SaaS offerings."
Campaign India

Related Articles

Just Published

1 hour ago

Brand ambassador round-up: Week of 4 March

Read about who has signed Khushi Kapoor and Nayanthara as brand ambassador

8 hours ago

Dentsu appoints new president and chief strategy ...

Narayan Devanathan who rejoined Dentsu in June 2023 after he vacated his role as the Group's chief client officer in August 2022, now takes on a new regional remit.

8 hours ago

Pepsi unveils new logo and identity; colours 120 ...

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first

9 hours ago

Moves and wins roundup: Week of 4 March

Read all the latest news from the marcomms world including updates from Zade, Angel One and more here.