EquBot has announced the appointment of Digitas India to handle its digital and media duties.
The agency will focus on creating effective messaging structures for the brand's audience by developing its digital interface and generating marketing-qualified leads via communication and paid media.
The account was won post a multi-agency pitch and will be handled by Digitas’ New Delhi office.
Subhra Tripathy, managing director (institutional solutions), EquBot, said, "AI is a key tool in the hands of asset managers to gain competitive advantage - by it for alpha generation, research, or cost reduction; and we remain singularly focussed on delivering these. As a technology company, we understand the importance of leveraging digital technologies to enhance the client experience and reach a wider audience. We are glad to work with Digitas India, and we believe their expertise in digital strategy and execution will help create engaging customer experiences which will drive growth in our business."
Sonia Khurana, chief operating officer Digitas India, said, “We are delighted to have been chosen to support EquBot, widely regarded as a global leader in applying AI and machine learning (ML) to investment, with their growth plans across the world. Our goal will be to help drive business outcomes for their index and SaaS offerings."