Entries open for Yahoo! Big Idea Chair Advertising Award 2011

Yahoo! India has opened entries to the second annual Big Idea Chair awards. With over 183 entries last year, the Big Idea Chair awards invite contributions by clients, agency strategists, media gurus and individuals who have creatively leveraged the digital advertising platform. The award ceremony will be held in October 2011 in New Delhi. Agencies can submit their entries by 5 September 2011.
 
Yahoo! India said, "Celebrating the quest for innovative and impactful advertising campaigns, the Big Idea Chair, a global initiative by Yahoo!, recognizes some of the best work by the online advertising community and also fosters creative excellence that enabled marketing excellence in digital advertising. Advertising agencies can submit entries that have included the use of the Internet as part of their media mix strategy over the last twelve months. All entries will be adjudged on creativity, proven results and flawless execution." 
 
This year’s Big Idea Chair award will have  nine award categories:   Best Use of Display Advertising; Best Online Video Advertising;Best Use of Social Media;Best Use of Technology (on the internet or mobile); Digital 360° Award (implemented on all digital channels including display, search, social, mobile);Best Use of Mobile Advertising; Best Use of Search; Best Use of Regional Languages; and the Yahoo! Big Idea Chair Award.  

For more information regarding the Big Idea Chair and to send in entries, visit http://www.bigideachair.in.