Endemol India has appointed Neena Raut as creative head, Endemol Regional. Endemol India is setting up a team of professionals for this new venture and looking at possible tie-ups with media houses that will further strengthen their presence in these markets.
Speaking about Raut's appointment, Deepak Dhar, country head, Endemol India said, “Endemol Regional plans to create content for Gujarati, Marathi and Bengali channels in the near future. For this sole purpose, Neena Raut with her extensive experience in the regional television industry will definitely contribute to the already existing talent pool at Endemol.”
Raut added, “I am delighted to be a part of the ever growing Endemol family which has produced some of the best formats in India and abroad. I am looking forward to contributing to the regional entertainment segment in India by providing exceptional content, making the very best of my expertise and all the available resources at Endemol Regional. ”
Raut was previously working with Shri Adhikari Brothers as creative head and will now be responsible for driving a change in the regional media space. She has 25 years of experience in the media industry and has worked for TV series like Tak Dhina Dhin, Dokyala Dulki and game show Saap Sheedi among others.