Campaign India Team
Oct 05, 2019

Emvies 2019: Mindshare, HUL win top honours

Mediacom, WATConsult win 'Grand Emvie'

Emvies 2019: Mindshare, HUL win top honours
Mindshare India bagged the 'client of the year' at The Advertising Club's Emvies 2019. The agency bagged five Gold, 19 Silver and 15 Bronze metals to end with a tally of 340 points.
 
The Gold wins came for 'Ikea says 'Hej' India in Style', 'Brooke Bond Red Label: Making India more inclusive, one cup at a time', 'Brooke Bond Red Label: India's first Isspeshal band', 'Horlicks engagement in a media dark market, 81 per cent delivered' and 'Kingfisher - make your own beer'.
 
Hindustan Unilever picked up the client of the year accolade with a total of 195 points (two Gold, 11 Silver, 11 Bronze). 
 
Last year's agency of the year, Wavemaker finished second with 310 points. The agency was the most awarded Gold winner on the night with 12. 
 
Four of the Gold wins came for work done on Vodafone. The entry 'one swipe to a new regime' for L'Oreal won two Golds as did work done for Netflix.
 
Other Gold wins came for Cadbury Perk, Colgate, Savlon and Eureka Forbes. 
 
Two Grand Emvies were won on the night - one each by Mediacom and WATConsult. 
 
Mediacom's win came for Ariel's 'Son's #ShareTheLoad' while WATConsult's win was for 'Mind your language' for Racold. 
 
Initiative finished third on the metal tally with seven Gold, a Silver and four Bronze metals. 
 
WATConsult (two), Madison, Essence and Street Talk also won Gold on the night. 
 
 
Winners by category (agency tally below)
Best Media Strategy : Consumer Products - Cosmetics, toiletries, personal hygiene
No. Entrant Brand Caption / Title Client Name G/S/B
1 Wavemaker Savlon Savlon turned mass media into Braille ITC Ltd. SILVER
Best Media Strategy : Consumer Products - Beverages and drinks
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Kingfisher  Make your own Beer - Anytime, Anywhere! United Breweries Limited GOLD
2 Mindshare Brooke Bond Red Label Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time Hindustan Unilever Limited SILVER
Best Media Strategy : Consumer Products - Confectionary and food
No. Entrant Brand Caption / Title Client Name G/S/B
1 Initiative  Too Yumm Multigrain Chips Virat proves to the Nation that Chips can be Healthy too Guiltfree Industries Ltd. BRONZE
Best Media Strategy : Consumer Products - Others
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Rin The campaign that saved 5000 Mn Litres of Water !! Hindustan Unilever Limited SILVER
2 Mindshare Otrivin Otrivin - Cold and Flu Predictor GlaxoSmithKline Consumer Healthcare BRONZE
Best Media Strategy : Consumer Durables
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare IKEA INDIA IKEA says ‘Hej’ India in Style IKEA INDIA PRIVATE LIMITED GOLD
Best Media Strategy: Services
No. Entrant Brand Caption / Title Client Name G/S/B
1 Wavemaker  Vodafone Sponsored Unofficially, Buzziest Officially!!! Vodafone Idea Ltd. GOLD
2 Initiative Amazon Prime Video Do you think Mass media cannot be customised , think again  Amazon  GOLD
3 Initiative  Amazon India CUSTOMER OBSESSION AT SCALE - FOR AMAZON INDIA Amazon India GOLD
Best Media Strategy: Media
No. Entrant Brand Caption / Title Client Name G/S/B
1 Wavemaker Netflix Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Strategy  Netflix  SILVER
Best Digital Strategy
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Brooke Bond Red Label Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time Hindustan Unilever Limited GOLD
2 Wavemaker Vodafone Sponsored Unofficially, Buzziest Officially! Vodafone Idea Ltd. GOLD
3 Mindshare Hindustan Unilever Limited Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens Hindustan Unilever Limited SILVER
4 Wavemaker Vodafone Apna raasta khud chuno- befikr with India’s first mobile safety service for women Vodafone Idea Ltd. SILVER
5 Mindshare Otrivin Otrivin - Cold and Flu Predictor GlaxoSmithKline Consumer Healthcare BRONZE
Best Media Innovation: Television
No. Entrant Brand Caption / Title Client Name G/S/B
1 Essence Google Home OK Google! Lets have some Koffee! Google India GOLD
2 Mindshare Star Sports Pause & Play Star India Private Limited SILVER
3 Wavemaker  Savlon A news anchor without a teleprompter ITC Ltd. BRONZE
4 Mindshare Brooke Bond Red Label Bringing Two Rival Nations Together Over a Different 'Cup' Hindustan Unilever Limited BRONZE
           
Best Media Innovation : Print - Dailies
No. Entrant Brand Caption / Title Client Name G/S/B
1 Madison Media Tata Salt Missing "I" Tata Chemicals SILVER
2 Wavemaker  Myntra OUTSMARTing the jacket with India’s first ‘editorial’ Advertisement Myntra Design Pvt. Ltd. SILVER
           
11. Best Media Innovation : Print - Magazines
NO METAL AWARDED
           
12. Best Media Innovation : Out of Home
No. Entrant Brand Caption / Title Client Name G/S/B
1 Street Talk -A division of Signpost India Nestle India Bus Shelters that talk Coffee  Nestle GOLD
2 Street Talk -A division of Signpost India Future Retail Ltd.  World’s First Glam Tram Future Retail Ltd. (FBB) SILVER
3 Laqshya Jeep Jeep- Creating India's largest Installation-Asia Book Of Records Totle FCA India Automobiles Private Limited BRONZE
           
13. Best Media Innovation : Ambient Media
NO METAL AWARDED
   
14. Best Media Innovation : Cinema
NO METAL AWARDED
           
15. Best Media Innovation : Radio
No. Entrant Brand Caption / Title Client Name G/S/B
1 Initiative Amazon Echo  Knock Knock.. Who's There?... Its RJ ALEXA!! Amazon  GOLD
2 Mindshare Star Sports Pangewala Padosi - Asia Cup Star India Pvt. Limited SILVER
3 Mindshare Vaseline Petroleum Jelly  How Radio became a Perfect Grandmother! Hindustan Unilever Limited SILVER
4 DDB Mudra Group NICOTEX NICOTINE GUM #EKCIGARETTEKAM - Anthem of Determination. Making India Lung Cancer free – one cigarette at a time CIPLA HEALTH LIMITED BRONZE
5 Mindshare Hindustan Unilever How we used Radio by changing a habit & made India - a little cleaner  Hindustan Unilever Limited BRONZE
           
16. Best Media Innovation : Digital - Search
No. Entrant Brand Caption / Title Client Name G/S/B
1 WATConsult Racold Mind Your Language  Racold  GOLD
2 Wavemaker  Garnier Micellar Water  One swipe to a new regime  L'Oreal India  GOLD
3 Mindshare Kurkure Kurkure Contains Plastic? PepsiCo  SILVER
4 Wavemaker  Vodafone Decoding the generic search behavior of female audience  to create awareness and increase adoption of Sakhi Vodafone Idea Ltd. BRONZE
           
17. Best Media Innovation : Digital - Social Media
No. Entrant Brand Caption / Title Client Name G/S/B
1 Wavemaker Vodafone How Vodafone became the Buzziest brand during IPL on Social Media Vodafone Idea Ltd. SILVER
2 Madison Media MTV India Gotcha! Viacom 18 SILVER
3 Madison Media Tata Salt  When we made India realize that the “I” is missing Tata Chemicals Ltd. SILVER
4 Wavemaker Netflix India swiped right with #LittleThings Netflix  BRONZE
5 Wavemaker  Max Bupa Health Insurance WHEN EXTRA KILOS FAUGHT CANCER!  Max Bupa Health Insurance BRONZE
           
18. Best Media Innovation : Digital - Mobile / hand held devices
No. Entrant Brand Caption / Title Client Name G/S/B
1 Madison Media MTV India When India Dared To Stare Viacom 18 BRONZE
           
19. Best Media Innovation : Digital - Display
No. Entrant Brand Caption / Title Client Name G/S/B
1 Wavemaker Netflix Kabhi Kabhi Lagta Hai, Apun Hi (Innovation Ka) Bhagwaan Hai Netflix  SILVER
2 Essence Google Search App Making Google your friendly, ‘neighbourhood’ search through ‘Local’  Google India BRONZE
3 Madison Media Asian Paints Royale Atmos Clean The Air Asian Paints BRONZE
4 Madison Media Tata salt  The Day Without an I  Tata Chemicals Ltd. BRONZE
           
20. Best Media Innovation : Digital - Video
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Brooke Bond Red Label India's first Isspeshal Band Hindustan Unilever Limited GOLD
2 Wavemaker  Cadbury Perk Cadbury Perk made 81 million Indian youth, re-imagine elections. Mondelez India Food Private Limited GOLD
3 Initiative Amazon India Echo Youtube Preroll Amazon India SILVER
4 Mindshare Brooke Bond Red Label Bringing Two Rival Nations Together Over a Different 'Cup' Hindustan Unilever Limited SILVER
5 Mindshare Quaker Kitchen Khanna Konversations with Quaker PepsiCo  BRONZE
6 Wavemaker   Cadbury Dairy Milk Silk Making more than 1 million "hearts pop out" on Valentine’s Day Mondelez India Food Private Limited BRONZE
           
21. Best Media Innovation : Digital - Multiple Platform
No. Entrant Brand Caption / Title Client Name G/S/B
1 Wavemaker  Vodafone Apna raasta khud chuno- befikr with India’s first mobile safety service for women Vodafone Idea Ltd. SILVER
2 Wavemaker  Cadbury Dairy Milk Silk Making more than 1 million “hearts pop out” on Valentine’s day Mondelez India Food Private Limited SILVER
3 Wavemaker  Vodafone How Vodafone became the Buzziest brand during IPL Vodafone Idea Ltd. BRONZE
4 Madison Media Tata Salt  The Missing I  Tata Chemicals Ltd. BRONZE
5 Mindshare Hindustan Unilever Limited Every Homemaker's ally - Cleanipedia Hindustan Unilever Limited BRONZE
           
22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Horlicks Engagement in a Media Dark Market, 81% Delivered! GlaxoSmithKline Consumer Healthcare GOLD
2 Madison Media Colors When Colors Won Its Fans Back During IPL 2019 Viacom 18 GOLD
3 Isobar India Ceat Use of Blockchain Technology To Reduce Ad Fraud. Ceat Tyres BRONZE
4 Mindshare Otrivin Otrivin - Cold and Flu Predictor GlaxoSmithKline Consumer Healthcare BRONZE
           
23. Best Media Innovation : Best Use of Influencer Marketing for a brand
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Aditya Birla Health Insurance #JumpForHealth Aditya Birla Capital Health Insurance SILVER
2 Wavemaker  Cadbury Dairy Milk Silk Making more than 1 million “hearts pop out” on Valentine’s day Mondelez India Food Private Limited BRONZE
3 Mindshare Brooke Bond Red Label India's first Isspeshal Band  Hindustan Unilever Limited BRONZE
           
24. Best Media Innovation : Events / Experiential Marketing
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Lifebuoy  The Electronic Voting Machine Wins India’s Vote for Health Hindustan Unilever Limited SILVER
2 DDB Mudra Group McDonald's Make Your Choice Hardcastle Restaurants Pvt. Ltd. SILVER
3 Motivator Himalaya Companion Care Purrfect IPL Himalaya Companion Care SILVER
4 Mindshare Hamam Safety Starts at School Hamam#GoSafeOutside Hindustan Unilever Limited BRONZE
           
25. Best Media Innovation : Direct Marketing
NO METAL AWARDED
           
26. Best Media Innovation : Branded Content - Use of Branded content in film, TV, music video, sponsorship
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Castrol India Super Mechanic Contest Castrol India Limited SILVER
2 Essence Google Home OK Google! Lets have some Koffee! Google India BRONZE
           
27. Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social
NO METAL AWARDED
           
28. Best Media Innovation : Rural Activation
No. Entrant Brand Caption / Title Client Name G/S/B
1 Wavemaker  Vodafone Vodafone creating “WHEELS OF CHANGE” in rural Kerala Vodafone Idea Ltd. GOLD
2 Wavemaker  Colgate Swarna Ved Shakti MAKING 3 CRORE PEOPLE IN UP EXPERIENCE THE BEST NATURAL TOOTHPASTE IN 45 DAYS Colgate Palmolive (India) Ltd. GOLD
3 Initiative Dettol India's First Hygiene Parliament RB GOLD
4 Initiative Harpic Making India Toilet Proud RB BRONZE
           
29. Best Media Innovation : Sponsorships
No. Entrant Brand Caption / Title Client Name G/S/B
1 Madison Media Asian Paints Corporate #PeopleAddColor Asian Paints SILVER
2 Mindshare Axe Mard Ban yaar Hindustan Unilever Limited BRONZE
3 Initiative Dettol  Mission : Clean India RB BRONZE
4 Madison Media Dominos No Party Without Dominos Jubilant Foodworks BRONZE
           
30. Best Media Research / Analytics : Best Media Research using proprietary data
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Lifebuoy The Predictive “Bell-Weather”  in an “Intent” Driven World Hindustan Unilever Limited SILVER
2 Mindshare Brooke Bond and Vaseline The Darwinian Theory of Maximising Portfolio Sales with Media Hindustan Unilever Limited SILVER
3 Mindshare Hindustan Unilever Limited Hitting the bulls-eye with Javelin Hindustan Unilever Limited BRONZE
           
31. Best Media Research / Analytics : Best Media Research using existing data
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare ESP Properties India Box Office Conversion Model ESP Properties India - GroupM Media India Pvt. Ltd. SILVER
2 Wavemaker Wavemaker India Attribution_Systems that think rationally and dynamically Wavemaker India BRONZE
           
32. Best Media Research / Analytics : Best use of Analytics / Data Technology
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Tresemme How Tresemme got a bee-line of consumers to its Youtube channel! Hindustan Unilever Limited SILVER
2 Mindshare Multi Brand - UltraTech, Tres semme KYVE 2.0 - Know Your Videos Effectively UltraTech Cement Ltd.  SILVER
3 Mindshare Hindustan Unilever Limited Hitting the bulls-eye with Javelin Hindustan Unilever Limited BRONZE
4 Mindshare Hindustan Unilever Limited Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens Hindustan Unilever Limited BRONZE
           
33. Best Integrated Campaign : Consumer Products - Cosmetics, toiletries, personal hygiene
No. Entrant Brand Caption / Title Client Name G/S/B
1 Wavemaker  Savlon Savlon turned mass media into Braille ITC Ltd. GOLD
2 Wavemaker  Garnier Micellar water One Swipe to a New regime L'Oreal India  GOLD
3 Mindshare Lifebuoy The Infection Alert System - An Inclusive Media Strategy across the Income Pyramid Hindustan Unilever Limited BRONZE
           
34. Best Integrated Campaign : Consumer Products - Beverages and drinks
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Brooke Bond Red Label Apno ko Apnao Hindustan Unilever Limited BRONZE
           
35. Best Integrated Campaign : Consumer Products - Confectionary and food
No. Entrant Brand Caption / Title Client Name G/S/B
1 Initiative  Too Yumm Multigrain Chips Virat proves to the Nation that Chips can be Healthy too Guiltfree Industries Ltd. GOLD
           
36. Best Integrated Campaign : Consumer Products - Others
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Castrol - Castrol CRB Truck Aasana Castrol India Limited  SILVER
           
37. Best Integrated Campaign : Consumer Durables
No. Entrant Brand Caption / Title Client Name G/S/B
1 Initiative Amazon Echo  How Amazon Echo connected with consumers & Built relevance in their lives Amazon  GOLD
           
38. Best Integrated Campaign : Services
No. Entrant Brand Caption / Title Client Name G/S/B
1 WATConsult SBI Life Insurance  Thanks A Dot SBI LIfe Insurance  GOLD
2 Wavemaker  Vodafone Apna raasta khud chuno- befikr with India’s first mobile safety service for women Vodafone Idea Ltd. GOLD
3 Wavemaker  Vodafone How Vodafone became the Buzziest brand during IPL (USoF) Vodafone Idea Ltd. SILVER
4 MEDIACOM INDIA Adidas India Real Kashmir Adidas India Marketing Pvt. Ltd. SILVER
           
39. Best Integrated Campaign : Media
No. Entrant Brand Caption / Title Client Name G/S/B
1 Wavemaker Netflix Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Integration!  Netflix  GOLD
2 Wavemaker Netflix  THE BLOODY MEDIA TAKEOVER! Netflix  GOLD
           
40. Best Ongoing Media Campaign
No. Entrant Brand Caption / Title Client Name G/S/B
1 Initiative Dettol & Harpic Mission : Clean India RB GOLD
2 Wavemaker  Eureka Forbes Ltd. We kept India drink healthy water – Pincode by Pincode! Eureka Forbes Ltd. GOLD
3 Mindshare Brooke Bond Red Label The 6 Pack Band Hindustan Unilever Limited SILVER
4 MEDIACOM INDIA Ariel Now Its time Sons- Share the Load Procter & Gamble Hygiene and Health care Limited SILVER
5 Mindshare Lifebuoy The Adaptive Data Lighthouse : Scaling up the Infection Alert System in Rural Area Hindustan Unilever Limited SILVER
           
41. EMVIE for Good
No. Entrant Brand Caption / Title Client Name G/S/B
1 Initiative Dettol & Harpic Mission : Clean India RB BRONZE
           
TWO GRAND EMVIE WINNERS :
1.  GRAND EMVIE :  MEDIACOM INDIA & Procter & Gamble Hygiene and Health care Limited  
Ariel - Now Its time Sons- Share the Load      
{Best Integrated Campaign : Consumer Products - Others}     
           
2. GRAND EMVIE :  WATConsult & Ariston Thermo    
Racold - Mind Your Language      
{Best Media Strategy : Consumer Durables}       
           
BEST MEDIA CLIENT OF THE YEAR :  Hindustan Unilever Limited  
           
BEST MEDIA AGENCY OF THE YEAR :  Mindshare    
           
The following categories will not feature in computation of Best Media Agency of the Year and Best Media Client of the Year Award.
           
42. Best Implementation Team Of The Year
           
NO. CATEGORY AGENCY NAME BRAND NAME / CAPTION TITLE CLIENT NAME G/S/B
1 Best Media Innovation : Out of Home Street Talk -A division of Signpost India Nestle India - Bus Shelters that talk Coffee  Nestle GOLD
           
43. Best Media Buying Team Of The Year
No. Entrant Brand Caption / Title Client Name G/S/B
1 Mindshare Hindustan Unilever Limited Choreographing Investments Hindustan Unilever Limited GOLD
2 MEDIACOM INDIA Corporate Innovation & thought leadership to drive riskless hedge against inflation Procter & Gamble Hygiene and Health care Limited SILVER
3 Initiative RB 5 Brave men RB BRONZE
           
44. Best Media Innovation From Media Agencies Not Exceeding Rs.50 Crores Annual Billing
           
NO METAL AWARDED
           
45. Young  EMVIE of The Year
No. Entrant Name of the Person Brand - Caption / Title Client Name G/S/B
1 Wavemaker  Ananya Sengupta Myntra - Piedpiper of content - The storyteller Myntra Designs Pvt. Ltd. GOLD
2 Madison Media Rishab Aggarwal Tata Salt - Worth the Salt Tata Chemicals Ltd. SILVER
3 Wavemaker Sampan Kamble Netflix  - Love Sex Bhookha Netflix  SILVER
4 Wavemaker  Hem Shah  Mondelez - ONE MILLENNIAL TARGETING MILLIONS OF MILLENNIALS Mondelez India Food Pvt. Ltd. SILVER
5 Wavemaker Ayush Doshi Vodafone - Challenging the taur tarike of media planning Vodafone Idea Ltd. BRONZE
6 Wavemaker Satya Sourabh  Netflix  - NETFLIX AND CHILLS Netflix  BRONZE
           
           
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 23RD SEPTEMBER, 2019    
Best Media Innovation : Rural Activation      
Wavemaker  Colgate Swarna Ved Shakti - MAKING 3 CRORE PEOPLE IN UP EXPERIENCE THE BEST NATURAL TOOTHPASTE IN 45 DAYS  
       
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 24TH SEPTEMBER, 2019    
Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social     
Wavemaker  Netflix - “A story that shook the nation”  
           
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 25TH SEPTEMBER, 2019 (MORNING SESSION)  
Best Ongoing Media Campaign        
Mediacom India Ariel - Now Its time Sons- Share the Load  
           
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 25TH SEPTEMBER, 2019 (AFTERNOON SESSION)  
Best Media Innovation : Events / Experiential Marketing       
Mindshare Pantaloons - A vogue Experience for a common man  
           
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 26TH SEPTEMBER, 2019 (MORNING SESSION)  
Best Integrated Campaign : Services      
WATConsult SBI Life Insurance - Thanks A Dot  
           
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 26TH SEPTEMBER, 2019 (AFTERNOON SESSION)
Best Integrated Campaign : Consumer Products - Others      
Mediacom India Ariel - Now Its time Sons- Share the Load  
           
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 27TH SEPTEMBER, 2019 (MORNING SESSION)
Best Media Innovation : Digital – Social Media       
Mindshare Pepsi - Challenge all that SWAG you got!  
           
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 27TH SEPTEMBER, 2019 (AFTERNOON SESSION)
Best Media Innovation : Best Use of Influencer Marketing for a brand    
Mindshare Aditya Birla Health Insurance - #JumpForHealth  

 

BEST MEDIA AGENCY OF THE YEAR 
             
No. AGENCY NAME GRAND EMVIE        20 POINTS GOLD        15 POINTS SILVER   
10 POINTS
BRONZE         5 POINTS TOTAL POINTS
1 Mindshare   5 19 15 340
2 Wavemaker   12 9 8 310
3 Initiative   7 1 4 135
4 Madison Media   1 4 5 80
5 WATConsult 1 2     50
6 MEDIACOM INDIA 1   2   40
7 Essence   1   2 25
8 Street Talk - A Division of Signpost India   1 1   25
9 DDB Mudra Group     1 1 15
10 Motivator     1   10
11 Isobar India       1 5
12 Laqshya       1 5
    2 29 38 37  

 

Source:
Campaign India

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