Emvies 2019: Mindshare, HUL win top honours

Mindshare India bagged the 'client of the year' at The Advertising Club's Emvies 2019. The agency bagged five Gold, 19 Silver and 15 Bronze metals to end with a tally of 340 points.

 

The Gold wins came for 'Ikea says 'Hej' India in Style', 'Brooke Bond Red Label: Making India more inclusive, one cup at a time', 'Brooke Bond Red Label: India's first Isspeshal band', 'Horlicks engagement in a media dark market, 81 per cent delivered' and 'Kingfisher - make your own beer'.

 

Hindustan Unilever picked up the client of the year accolade with a total of 195 points (two Gold, 11 Silver, 11 Bronze). 

 

Last year's agency of the year, Wavemaker finished second with 310 points. The agency was the most awarded Gold winner on the night with 12. 

 

Four of the Gold wins came for work done on Vodafone. The entry 'one swipe to a new regime' for L'Oreal won two Golds as did work done for Netflix.

 

Other Gold wins came for Cadbury Perk, Colgate, Savlon and Eureka Forbes. 

 

Two Grand Emvies were won on the night - one each by Mediacom and WATConsult. 

 

Mediacom's win came for Ariel's 'Son's #ShareTheLoad' while WATConsult's win was for 'Mind your language' for Racold. 

 

Initiative finished third on the metal tally with seven Gold, a Silver and four Bronze metals. 

 

WATConsult (two), Madison, Essence and Street Talk also won Gold on the night. 

 

 

Winners by category (agency tally below)
Best Media Strategy : Consumer Products - Cosmetics, toiletries, personal hygiene
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Savlon	Savlon turned mass media into Braille	ITC Ltd.	SILVER
Best Media Strategy : Consumer Products - Beverages and drinks
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Kingfisher	Make your own Beer - Anytime, Anywhere!	United Breweries Limited	GOLD
2	Mindshare	Brooke Bond Red Label	Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time	Hindustan Unilever Limited	SILVER
Best Media Strategy : Consumer Products - Confectionary and food
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Initiative	Too Yumm Multigrain Chips	Virat proves to the Nation that Chips can be Healthy too	Guiltfree Industries Ltd.	BRONZE
Best Media Strategy : Consumer Products - Others
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Rin	The campaign that saved 5000 Mn Litres of Water !!	Hindustan Unilever Limited	SILVER
2	Mindshare	Otrivin	Otrivin - Cold and Flu Predictor	GlaxoSmithKline Consumer Healthcare	BRONZE
Best Media Strategy : Consumer Durables
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	IKEA INDIA	IKEA says ‘Hej’ India in Style	IKEA INDIA PRIVATE LIMITED	GOLD
Best Media Strategy: Services
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Vodafone	Sponsored Unofficially, Buzziest Officially!!!	Vodafone Idea Ltd.	GOLD
2	Initiative	Amazon Prime Video	Do you think Mass media cannot be customised , think again	Amazon	GOLD
3	Initiative	Amazon India	CUSTOMER OBSESSION AT SCALE - FOR AMAZON INDIA	Amazon India	GOLD
Best Media Strategy: Media
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Netflix	Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Strategy	Netflix	SILVER
Best Digital Strategy
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Brooke Bond Red Label	Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time	Hindustan Unilever Limited	GOLD
2	Wavemaker	Vodafone	Sponsored Unofficially, Buzziest Officially!	Vodafone Idea Ltd.	GOLD
3	Mindshare	Hindustan Unilever Limited	Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens	Hindustan Unilever Limited	SILVER
4	Wavemaker	Vodafone	Apna raasta khud chuno- befikr with India’s first mobile safety service for women	Vodafone Idea Ltd.	SILVER
5	Mindshare	Otrivin	Otrivin - Cold and Flu Predictor	GlaxoSmithKline Consumer Healthcare	BRONZE
Best Media Innovation: Television
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Essence	Google Home	OK Google! Lets have some Koffee!	Google India	GOLD
2	Mindshare	Star Sports	Pause & Play	Star India Private Limited	SILVER
3	Wavemaker	Savlon	A news anchor without a teleprompter	ITC Ltd.	BRONZE
4	Mindshare	Brooke Bond Red Label	Bringing Two Rival Nations Together Over a Different 'Cup'	Hindustan Unilever Limited	BRONZE
Best Media Innovation : Print - Dailies
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Madison Media	Tata Salt	Missing "I"	Tata Chemicals	SILVER
2	Wavemaker	Myntra	OUTSMARTing the jacket with India’s first ‘editorial’ Advertisement	Myntra Design Pvt. Ltd.	SILVER
11. Best Media Innovation : Print - Magazines
NO METAL AWARDED
12. Best Media Innovation : Out of Home
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Street Talk -A division of Signpost India	Nestle India	Bus Shelters that talk Coffee	Nestle	GOLD
2	Street Talk -A division of Signpost India	Future Retail Ltd.	World’s First Glam Tram	Future Retail Ltd. (FBB)	SILVER
3	Laqshya	Jeep	Jeep- Creating India's largest Installation-Asia Book Of Records Totle	FCA India Automobiles Private Limited	BRONZE
13. Best Media Innovation : Ambient Media
NO METAL AWARDED
14. Best Media Innovation : Cinema
NO METAL AWARDED
15. Best Media Innovation : Radio
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Initiative	Amazon Echo	Knock Knock.. Who's There?... Its RJ ALEXA!!	Amazon	GOLD
2	Mindshare	Star Sports	Pangewala Padosi - Asia Cup	Star India Pvt. Limited	SILVER
3	Mindshare	Vaseline Petroleum Jelly	How Radio became a Perfect Grandmother!	Hindustan Unilever Limited	SILVER
4	DDB Mudra Group	NICOTEX NICOTINE GUM	#EKCIGARETTEKAM - Anthem of Determination. Making India Lung Cancer free – one cigarette at a time	CIPLA HEALTH LIMITED	BRONZE
5	Mindshare	Hindustan Unilever	How we used Radio by changing a habit & made India - a little cleaner	Hindustan Unilever Limited	BRONZE
16. Best Media Innovation : Digital - Search
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	WATConsult	Racold	Mind Your Language	Racold	GOLD
2	Wavemaker	Garnier Micellar Water	One swipe to a new regime	L'Oreal India	GOLD
3	Mindshare	Kurkure	Kurkure Contains Plastic?	PepsiCo	SILVER
4	Wavemaker	Vodafone	Decoding the generic search behavior of female audience  to create awareness and increase adoption of Sakhi	Vodafone Idea Ltd.	BRONZE
17. Best Media Innovation : Digital - Social Media
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Vodafone	How Vodafone became the Buzziest brand during IPL on Social Media	Vodafone Idea Ltd.	SILVER
2	Madison Media	MTV India	Gotcha!	Viacom 18	SILVER
3	Madison Media	Tata Salt	When we made India realize that the “I” is missing	Tata Chemicals Ltd.	SILVER
4	Wavemaker	Netflix	India swiped right with #LittleThings	Netflix	BRONZE
5	Wavemaker	Max Bupa Health Insurance	WHEN EXTRA KILOS FAUGHT CANCER!	Max Bupa Health Insurance	BRONZE
18. Best Media Innovation : Digital - Mobile / hand held devices
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Madison Media	MTV India	When India Dared To Stare	Viacom 18	BRONZE
19. Best Media Innovation : Digital - Display
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Netflix	Kabhi Kabhi Lagta Hai, Apun Hi (Innovation Ka) Bhagwaan Hai	Netflix	SILVER
2	Essence	Google Search App	Making Google your friendly, ‘neighbourhood’ search through ‘Local’	Google India	BRONZE
3	Madison Media	Asian Paints Royale Atmos	Clean The Air	Asian Paints	BRONZE
4	Madison Media	Tata salt	The Day Without an I	Tata Chemicals Ltd.	BRONZE
20. Best Media Innovation : Digital - Video
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Brooke Bond Red Label	India's first Isspeshal Band	Hindustan Unilever Limited	GOLD
2	Wavemaker	Cadbury Perk	Cadbury Perk made 81 million Indian youth, re-imagine elections.	Mondelez India Food Private Limited	GOLD
3	Initiative	Amazon India	Echo Youtube Preroll	Amazon India	SILVER
4	Mindshare	Brooke Bond Red Label	Bringing Two Rival Nations Together Over a Different 'Cup'	Hindustan Unilever Limited	SILVER
5	Mindshare	Quaker	Kitchen Khanna Konversations with Quaker	PepsiCo	BRONZE
6	Wavemaker	Cadbury Dairy Milk Silk	Making more than 1 million "hearts pop out" on Valentine’s Day	Mondelez India Food Private Limited	BRONZE
21. Best Media Innovation : Digital - Multiple Platform
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Vodafone	Apna raasta khud chuno- befikr with India’s first mobile safety service for women	Vodafone Idea Ltd.	SILVER
2	Wavemaker	Cadbury Dairy Milk Silk	Making more than 1 million “hearts pop out” on Valentine’s day	Mondelez India Food Private Limited	SILVER
3	Wavemaker	Vodafone	How Vodafone became the Buzziest brand during IPL	Vodafone Idea Ltd.	BRONZE
4	Madison Media	Tata Salt	The Missing I	Tata Chemicals Ltd.	BRONZE
5	Mindshare	Hindustan Unilever Limited	Every Homemaker's ally - Cleanipedia	Hindustan Unilever Limited	BRONZE
22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Horlicks	Engagement in a Media Dark Market, 81% Delivered!	GlaxoSmithKline Consumer Healthcare	GOLD
2	Madison Media	Colors	When Colors Won Its Fans Back During IPL 2019	Viacom 18	GOLD
3	Isobar India	Ceat	Use of Blockchain Technology To Reduce Ad Fraud.	Ceat Tyres	BRONZE
4	Mindshare	Otrivin	Otrivin - Cold and Flu Predictor	GlaxoSmithKline Consumer Healthcare	BRONZE
23. Best Media Innovation : Best Use of Influencer Marketing for a brand
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Aditya Birla Health Insurance	#JumpForHealth	Aditya Birla Capital Health Insurance	SILVER
2	Wavemaker	Cadbury Dairy Milk Silk	Making more than 1 million “hearts pop out” on Valentine’s day	Mondelez India Food Private Limited	BRONZE
3	Mindshare	Brooke Bond Red Label	India's first Isspeshal Band	Hindustan Unilever Limited	BRONZE
24. Best Media Innovation : Events / Experiential Marketing
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Lifebuoy	The Electronic Voting Machine Wins India’s Vote for Health	Hindustan Unilever Limited	SILVER
2	DDB Mudra Group	McDonald's	Make Your Choice	Hardcastle Restaurants Pvt. Ltd.	SILVER
3	Motivator	Himalaya Companion Care	Purrfect IPL	Himalaya Companion Care	SILVER
4	Mindshare	Hamam	Safety Starts at School Hamam#GoSafeOutside	Hindustan Unilever Limited	BRONZE
25. Best Media Innovation : Direct Marketing
NO METAL AWARDED
26. Best Media Innovation : Branded Content - Use of Branded content in film, TV, music video, sponsorship
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Castrol India	Super Mechanic Contest	Castrol India Limited	SILVER
2	Essence	Google Home	OK Google! Lets have some Koffee!	Google India	BRONZE
27. Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social
NO METAL AWARDED
28. Best Media Innovation : Rural Activation
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Vodafone	Vodafone creating “WHEELS OF CHANGE” in rural Kerala	Vodafone Idea Ltd.	GOLD
2	Wavemaker	Colgate Swarna Ved Shakti	MAKING 3 CRORE PEOPLE IN UP EXPERIENCE THE BEST NATURAL TOOTHPASTE IN 45 DAYS	Colgate Palmolive (India) Ltd.	GOLD
3	Initiative	Dettol	India's First Hygiene Parliament	RB	GOLD
4	Initiative	Harpic	Making India Toilet Proud	RB	BRONZE
29. Best Media Innovation : Sponsorships
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Madison Media	Asian Paints Corporate	#PeopleAddColor	Asian Paints	SILVER
2	Mindshare	Axe	Mard Ban yaar	Hindustan Unilever Limited	BRONZE
3	Initiative	Dettol	Mission : Clean India	RB	BRONZE
4	Madison Media	Dominos	No Party Without Dominos	Jubilant Foodworks	BRONZE
30. Best Media Research / Analytics : Best Media Research using proprietary data
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Lifebuoy	The Predictive “Bell-Weather”  in an “Intent” Driven World	Hindustan Unilever Limited	SILVER
2	Mindshare	Brooke Bond and Vaseline	The Darwinian Theory of Maximising Portfolio Sales with Media	Hindustan Unilever Limited	SILVER
3	Mindshare	Hindustan Unilever Limited	Hitting the bulls-eye with Javelin	Hindustan Unilever Limited	BRONZE
31. Best Media Research / Analytics : Best Media Research using existing data
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	ESP Properties India	Box Office Conversion Model	ESP Properties India - GroupM Media India Pvt. Ltd.	SILVER
2	Wavemaker	Wavemaker India	Attribution_Systems that think rationally and dynamically	Wavemaker India	BRONZE
32. Best Media Research / Analytics : Best use of Analytics / Data Technology
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Tresemme	How Tresemme got a bee-line of consumers to its Youtube channel!	Hindustan Unilever Limited	SILVER
2	Mindshare	Multi Brand - UltraTech, Tres semme	KYVE 2.0 - Know Your Videos Effectively	UltraTech Cement Ltd.	SILVER
3	Mindshare	Hindustan Unilever Limited	Hitting the bulls-eye with Javelin	Hindustan Unilever Limited	BRONZE
4	Mindshare	Hindustan Unilever Limited	Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens	Hindustan Unilever Limited	BRONZE
33. Best Integrated Campaign : Consumer Products - Cosmetics, toiletries, personal hygiene
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Savlon	Savlon turned mass media into Braille	ITC Ltd.	GOLD
2	Wavemaker	Garnier Micellar water	One Swipe to a New regime	L'Oreal India	GOLD
3	Mindshare	Lifebuoy	The Infection Alert System - An Inclusive Media Strategy across the Income Pyramid	Hindustan Unilever Limited	BRONZE
34. Best Integrated Campaign : Consumer Products - Beverages and drinks
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Brooke Bond Red Label	Apno ko Apnao	Hindustan Unilever Limited	BRONZE
35. Best Integrated Campaign : Consumer Products - Confectionary and food
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Initiative	Too Yumm Multigrain Chips	Virat proves to the Nation that Chips can be Healthy too	Guiltfree Industries Ltd.	GOLD
36. Best Integrated Campaign : Consumer Products - Others
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Castrol - Castrol CRB	Truck Aasana	Castrol India Limited	SILVER
37. Best Integrated Campaign : Consumer Durables
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Initiative	Amazon Echo	How Amazon Echo connected with consumers & Built relevance in their lives	Amazon	GOLD
38. Best Integrated Campaign : Services
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	WATConsult	SBI Life Insurance	Thanks A Dot	SBI LIfe Insurance	GOLD
2	Wavemaker	Vodafone	Apna raasta khud chuno- befikr with India’s first mobile safety service for women	Vodafone Idea Ltd.	GOLD
3	Wavemaker	Vodafone	How Vodafone became the Buzziest brand during IPL (USoF)	Vodafone Idea Ltd.	SILVER
4	MEDIACOM INDIA	Adidas India	Real Kashmir	Adidas India Marketing Pvt. Ltd.	SILVER
39. Best Integrated Campaign : Media
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Netflix	Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Integration!	Netflix	GOLD
2	Wavemaker	Netflix	THE BLOODY MEDIA TAKEOVER!	Netflix	GOLD
40. Best Ongoing Media Campaign
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Initiative	Dettol & Harpic	Mission : Clean India	RB	GOLD
2	Wavemaker	Eureka Forbes Ltd.	We kept India drink healthy water – Pincode by Pincode!	Eureka Forbes Ltd.	GOLD
3	Mindshare	Brooke Bond Red Label	The 6 Pack Band	Hindustan Unilever Limited	SILVER
4	MEDIACOM INDIA	Ariel	Now Its time Sons- Share the Load	Procter & Gamble Hygiene and Health care Limited	SILVER
5	Mindshare	Lifebuoy	The Adaptive Data Lighthouse : Scaling up the Infection Alert System in Rural Area	Hindustan Unilever Limited	SILVER
41. EMVIE for Good
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Initiative	Dettol & Harpic	Mission : Clean India	RB	BRONZE
TWO GRAND EMVIE WINNERS :
1.  GRAND EMVIE :  MEDIACOM INDIA & Procter & Gamble Hygiene and Health care Limited
Ariel - Now Its time Sons- Share the Load
{Best Integrated Campaign : Consumer Products - Others}
2. GRAND EMVIE :  WATConsult & Ariston Thermo
Racold - Mind Your Language
{Best Media Strategy : Consumer Durables}
BEST MEDIA CLIENT OF THE YEAR :  Hindustan Unilever Limited
BEST MEDIA AGENCY OF THE YEAR :  Mindshare
The following categories will not feature in computation of Best Media Agency of the Year and Best Media Client of the Year Award.
42. Best Implementation Team Of The Year
NO.	CATEGORY	AGENCY NAME	BRAND NAME / CAPTION TITLE	CLIENT NAME	G/S/B
1	Best Media Innovation : Out of Home	Street Talk -A division of Signpost India	Nestle India - Bus Shelters that talk Coffee	Nestle	GOLD
43. Best Media Buying Team Of The Year
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Hindustan Unilever Limited	Choreographing Investments	Hindustan Unilever Limited	GOLD
2	MEDIACOM INDIA	Corporate	Innovation & thought leadership to drive riskless hedge against inflation	Procter & Gamble Hygiene and Health care Limited	SILVER
3	Initiative	RB	5 Brave men	RB	BRONZE
44. Best Media Innovation From Media Agencies Not Exceeding Rs.50 Crores Annual Billing
NO METAL AWARDED
45. Young  EMVIE of The Year
No.	Entrant	Name of the Person	Brand - Caption / Title	Client Name	G/S/B
1	Wavemaker	Ananya Sengupta	Myntra - Piedpiper of content - The storyteller	Myntra Designs Pvt. Ltd.	GOLD
2	Madison Media	Rishab Aggarwal	Tata Salt - Worth the Salt	Tata Chemicals Ltd.	SILVER
3	Wavemaker	Sampan Kamble	Netflix  - Love Sex Bhookha	Netflix	SILVER
4	Wavemaker	Hem Shah	Mondelez - ONE MILLENNIAL TARGETING MILLIONS OF MILLENNIALS	Mondelez India Food Pvt. Ltd.	SILVER
5	Wavemaker	Ayush Doshi	Vodafone - Challenging the taur tarike of media planning	Vodafone Idea Ltd.	BRONZE
6	Wavemaker	Satya Sourabh	Netflix  - NETFLIX AND CHILLS	Netflix	BRONZE
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 23RD SEPTEMBER, 2019
Best Media Innovation : Rural Activation
Wavemaker		Colgate Swarna Ved Shakti - MAKING 3 CRORE PEOPLE IN UP EXPERIENCE THE BEST NATURAL TOOTHPASTE IN 45 DAYS
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 24TH SEPTEMBER, 2019
Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social
Wavemaker		Netflix - “A story that shook the nation”
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 25TH SEPTEMBER, 2019 (MORNING SESSION)
Best Ongoing Media Campaign
Mediacom India		Ariel - Now Its time Sons- Share the Load
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 25TH SEPTEMBER, 2019 (AFTERNOON SESSION)
Best Media Innovation : Events / Experiential Marketing
Mindshare		Pantaloons - A vogue Experience for a common man
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 26TH SEPTEMBER, 2019 (MORNING SESSION)
Best Integrated Campaign : Services
WATConsult		SBI Life Insurance - Thanks A Dot
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 26TH SEPTEMBER, 2019 (AFTERNOON SESSION)
Best Integrated Campaign : Consumer Products - Others
Mediacom India		Ariel - Now Its time Sons- Share the Load
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 27TH SEPTEMBER, 2019 (MORNING SESSION)
Best Media Innovation : Digital – Social Media
Mindshare		Pepsi - Challenge all that SWAG you got!
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 27TH SEPTEMBER, 2019 (AFTERNOON SESSION)
Best Media Innovation : Best Use of Influencer Marketing for a brand
Mindshare		Aditya Birla Health Insurance - #JumpForHealth