EMVIES 2016: Mindshare remains 'Agency of the year', HUL reclaims 'Client of the year' title

GroupM agency also bagged Grand Emvie for work on PepsiCo

Sep 03, 2016 05:24:00 AM | Article | Campaign India Team

Mindshare dominated The Advertising Club’s Emvies 2016 to retain the Agency of the Year accolade with a total of 395 points. The GroupM agency bagged a Grand Emvie, nine Gold, 18 Silver and 15 Bronze awards (scroll down for Agency of the Year points table).
 
The Grand Emvie was awarded to PepsiCo campaign 'When consumers became co-marketers'.
 
Six of the agency’s Gold trophies were for the campaign '6 Pack Band' for Brooke Bond Red Label Tea, one of which was for ‘Best use of a Bollywood celebrity in media’, a category that did not count towards the points tally. 
 
Mindshare also bagged a Gold each for 'Lay's Machine' (PepsiCo), 'Our Mast Strategy for Bajirao Mastani' (Eros Films) and 'Before Iftar Time It's Lifebuoy Time' (HUL). 
 
Hindustan Unilever bagged Media Client of the Year, which Tata Sky had claimed last year. HUL had won the title (jointly with Tata Global Beverages) in 2014 (scroll down for Client of the Year points table).
 
Lodestar HM inches ahead of Maxus
 
Lodestar UM and Maxus finished with 135 points each.
 
By virtue of winning more Gold trophies, Lodestar UM stood second on the points tally, claiming seven Gold, three Silver and three Bronze awards. 
 
Four of the Gold wins of the agency were for 'The World's first street named after street kids' for Door Step School. One of these wins was for 'Best Implementation Team of the Year', which did not add to the points tally. 
 
Lodestar UM won two Gold awards for work on Salaam Bombay Foundation, one each for 'A resume from the future, helped change the future of a little girl' and 'An experience that funded education of 200 girls'.
 
The agency also bagged Gold for 'The Musical Journey Continues' for Coca-Cola India. 
 
2014 Agency of the Year Maxus’ tally consisted of four Gold, five Silver and five Bronze trophies this year. Two of the Gold awards were for Tata Motors' 'How we helped Tata Motors save Rs 550+ crores'. The agency also won a Gold each for work on Shopclues and Alpenliebe. 
 
Other Gold winners
 
Madison Media won two Gold, two Silver and five Bronze awards to finish fourth. The Gold wins were for 'Saffola World Heart Day' for Marico and 'Rongborsha – Simplifying Shades of Bengal' for Asian Paints Tractor Emulsion. 
 
PHD India won a Gold, three Silver and four Bronze awards. 'Rin Career Academy' for HUL bagged Gold. Ronnie Thomas from the agency also won the Gold in the Young Emvie competition (category doesn’t count towards points tally). 
 
Mediacom's wins included two Gold, three Silver and two Bronze awards. Ariel #DadsShareTheLoad for P&G India won Gold. In the Best Use of Celebrity category that does not carry points, the agency bagged Gold, also for Share the Load, for the entry 'Celebrities and their parents come together to teach laundry lessons'.
 
Initiative India was also among the Gold winners on the night. Its win was for 'Indians want more choice... Aur Dikhao' for Amazon Seller Services India.The agency also bagged a Silver. 
 
Jossbox bagged Gold for 'The Transformation Series' for Tata Tetley Tea in the category Best Media Innovation from Media Agencies (not exceeding Rs 50 crore annual billing), which does not count towards the points tally.
 
WINNERS BY CATEGORY (Agency, Client of the year tables further below)
 
BEST MEDIA RESEARCH / ANALYTICS - PROPRIETORY DATA
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareBrooke Bond Red Label6 Pack Band - Happiness that truly went viral! Powered by the PIVOTHindustan Unilever LimitedSILVER
2MindshareLuxWhich imagery smells the sweetest?Hindustan Unilever LimitedBRONZE
3OMD IndiaNissanBreaking the Stranglehold of Print in the Automotive CategoryNissan Motor India Pvt. Ltd.BRONZE
      
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1Mediacom Communications Pvt. Ltd.ArielAriel Dads Share the Load : Equality Established.Procter & GambleSILVER
2MindshareLifebuoyBefore Iftar time, it's Lifebuoy timeHindustan Unilever LimitedSILVER
3ZenithOptimedia IndiaMaggiMedia WELCOMES BACK Maggi from EXILENestlé India Ltd.SILVER
4Lodestar UMAmulHOW AMUL MAXIMIZED THE FARMER'S ROI AGAINST RAGING FMCG BULLSGujarat Co-Operative Milk Marketing Federation Ltd.SILVER
5MindshareBrooke Bond Red Label6 Pack BandHindustan Unilever LimitedBRONZE
6MindshareLifebuoyChamki-Help A Child Reach 5Hindustan Unilever LimitedBRONZE
      
BEST MEDIA INNOVATION : DIGITAL - VIDEO
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1PHD IndiaLifebuoy, Pureit and DomexSwachh Aadat Swachh BharatHindustan Unilever LimitedSILVER
2MindshareLakmeVanguard of the New Beauty InfluencerHindustan Unilever LimitedSILVER
3OMD IndiaClean & ClearClean & Clear - #ReadyFaceJohnson & Johnson Private LimitedSILVER
4MindshareBrooke Bond Red Label6 Pack BandHindustan Unilever LimitedBRONZE
5MaxusHero MotoCorpThe ghost of the biker's pastHero MotoCorpBRONZE
      
BEST ONGOING MEDIA CAMPAIGN
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1Madison MediaSaffola LifeSaffolalife World Heart DayMarico Ltd.GOLD
2Lodestar UMCoca-ColaThe Musical Journey Continues - Coke StudioCoca-Cola India Pvt. Ltd.GOLD
3Mediacom Communications Pvt. Ltd.ArielAriel Share the load: Laundry Lesson 1 for HUSBANDS, Laundry Lesson 2 for DADSProcter & GambleSILVER
4PHD IndiaHUL MultibrandKan Khajura TesanHindustan Unilever LimitedSILVER
5MECColgate Dental Cream7.5 million Stories that Made Media-dark Markets SmileColgate Palmolive India Pvt. Ltd.SILVER
6MindshareLifebuoyKilling Germs one wash at a TimeHindustan Unilever LimitedSILVER
7MaxusVodafoneTurning cricket fans into celebritiesVodafone India LimitedBRONZE
      
BEST MEDIA INNOVATION - DIRECT MARKETING
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1Lodestar UMSalaam BombayA RESUME FROM THE FUTURE, HELPED CHANGE THE FUTURE OF A LITTLE GIRL.Salaam Bombay FoundationGOLD
2MindshareLaysLays MachinePepsiCo India Holdings Pvt. Ltd.GOLD
3Lodestar UMTata HousingFirst Ever 'Social Sell' through FacebookTata Housing Development CompanySILVER
4OMD IndiaStayfreeStayfree Stay Ahead HelplineJohnson & Johnson Private LimitedBRONZE
      
BEST MEDIA INNOVATION - OUT OF HOME
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1Lodestar UMDoor Step SchoolThe world's first streets named after street kids.Door Step SchoolGOLD
2The Social StreetBritannia Industries LimitedSmile to be surprisedBritannia Industries LimitedBRONZE
3The Social StreetBritannia Industries LimitedThe slide of smilesBritannia Industries LimitedBRONZE
4Lodestar UMMunicipal Corporation of Greater MumbaiOperation Zero MosquitoMunicipal Corporation of Greater MumbaiBRONZE
5The Social StreetBritannia Industries LimitedTaking the red carpet to DharaviBritannia Industries LimitedBRONZE
      
BEST MEDIA RESEARCH / ANALYTICS - ANALYTICS / DATA TECHNOLOGY
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1ZenithOptimedia IndiaOLXOLX :: Driving MARKETING ACCOUNTABILITY for a brand with no REVENUE STREAMOLXBRONZE
2MECBritanniaDecode : A Real Time Media Optimization DashboardBritannia Industries LimitedBRONZE
      
BEST MEDIA STRATEGY - CONSUMER PRODUCTS
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareBrooke Bond Red Label6 Pack BandHindustan Unilever LimitedGOLD
2Lodestar UMAmulHOW AMUL MAXIMIZED THE FARMER'S ROI AGAINST RAGING FMCG BULLSGujarat Co-operative Milk Marketing Federation Ltd.SILVER
3MindshareKurkureChallenging the festival status-quoPepsiCo India Holdings Pvt. Ltd.BRONZE
4MSixNicotex#UQuitIQuit - Making India Quit SmokingCipla Health CareBRONZE
5Mediacom Communications Pvt. Ltd.ArielAriel Share the Load : How We Got Indian Men To do The LaundryProcter & GambleBRONZE
6MindsharePepsiWhen PEPSI championed PE-ople power!PepsiCo India Holdings Pvt. Ltd.BRONZE
      
BEST MEDIA INNOVATION : CINEMA 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareRin PowderBollywood Sings Rin's AnthemHindustan Unilever LimitedSILVER
2MaxusVodafoneAlways KISS for Migrant Labourers (Keep it Simple, Stupid)Vodafone India LimitedSILVER
      
BEST MEDIA INNOVATION : TV-CONSUMER DURABLES
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1Madison MediaAsian Paints Tractor EmulsionRongborsha - Simplifying Shades of BengalAsian Paints Ltd.GOLD
2Madison MediaRoyale PlayLet's playAsian Paints Ltd.BRONZE
      
BEST MEDIA STRATEGY : MEDIA 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareBajirao MastaniOur Mast Strategy for Bajirao MastaniEROS InternationalGOLD
2MindshareStar SportsICC World T20 - Buzz Acceleration EngineStar India Pvt. Ltd.BRONZE
      
BEST MEDIA INNOVATION : DIGITAL - MULTIPLE PLATFORM 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MaxusTata MotorsHow we helped Tata Motors save Rs.550+ Crores!Tata Motors Ltd.GOLD
2MindshareBrooke Bond Red Label6 Pack BandHindustan Unilever LimitedGOLD
3Mediacom Communications Pvt. Ltd.Ariel IndiaAriel #DadsShareTheLoadProcter & GambleSILVER
4MindsharePepsiPepsi- When consumer became co- marketers!!PepsiCo India Holdings Pvt. Ltd.BRONZE
5ibsGilletteHow Gillette used digital to script it's most succesful razor launch in IndiaGillette IndiaBRONZE
6ibsStandard Chartered BankThe world's first marathon that was run physically, virtually and sociallyStandard Chartered BankBRONZE
      
BEST MEDIA RESEARCH / ANALYTICS - EXISTING DATA 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareKurkureThe Icebreaker: A model for the Social Media AgePepsiCo India Holdings Pvt. Ltd.SILVER
2Lodestar UMTata MotorsVideoscope - Video analytics for brandsTata Motors Ltd.BRONZE
      
BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MaxusHero cyclesODD PAR BHI CHALEGI EVEN PAR BHI CHALEGIHero CyclesSILVER
      
      
      
BEST MEDIA INNOVATION : RADIO
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareBrooke Bond Red Label6 Pack BandHindustan Unilever LimitedGOLD
2MindshareKellogg'sOne thought; 2.6 million beliefKellogg's IndiaSILVER
3MindsharePond's Cold CreamIndia's first ever live concert on RadioHindustan Unilever LimitedSILVER
4Madison MediaTata SaltIndia's First Ever Live Radio from SiachenTata Chemicals LimitedBRONZE
5MindshareBrooke Bond TaazaTaaza Paheli Bachat Ki SaheliHindustan Unilever LimitedBRONZE
      
BEST MEDIA STRATEGY : SERVICES
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MaxusShopcluesChota Muh Badi BaatClues Network Pvt. Ltd.GOLD
2MaxusPaytmFrom Point of sale to Point of Transaction - and India Said - Paytm Karo! (Sing along)One97 Communications Ltd.SILVER
3Initiative India Pvt. Ltd.Amazon.inJourney to Pole PositionAmazon Seller Services India Pvt. Ltd.SILVER
4ZenithOptimedia IndiaOLXOLX::Radio Inducing Behavioral Change::Sunday is BechdayOLXBRONZE
5MaxusPolicybazaar.comReturns powered by RatingsPolicybazaar Insurance Web Aggregator Pvt. Ltd.BRONZE
6GroupM, Team AirtelBharti Airtel(REVOLUTION)4Bharti AirtelBRONZE
      
BEST MEDIA INNOVATION : DIGITAL - SOCIAL MEDIA
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareBrooke Bond Red Label6 Pack BandHindustan Unilever LimitedGOLD
2Mediacom Communications Pvt. Ltd.Ariel IndiaAriel #DadsShareTheLoadProcter & GambleGOLD
3MindshareDoveA Terribly Tiny Tale attempts a Big ChangeHindustan Unilever LimitedSILVER
4PHD IndiaLifebuoyThe Story of an Unborn Child - ChamkiHindustan Unilever LimitedBRONZE
5MindshareBajaj VThe Rebirth of INS VikrantBajaj Auto Pvt. Ltd.BRONZE
6MindshareMotorolaMoto X Force - When the Moto Shatter-Proof phone shattered competition dreams!MotorolaBRONZE
      
BEST MEDIA STRATEGY : CONSUMER DURABLES
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MaxusTata MotorsHow we helped Tata Motors save Rs.550+ Crores!Tata Motors Ltd.GOLD
2Lodestar UMMahindra BlazoBlazo Integrated Media StrategyMahindra Trucks and BusesBRONZE
3Madison MediaAsian PaintsAsian Paints Har Shop to Har GharAsian Paints Ltd.BRONZE
4MindshareGodrej ChotukoolDynamic Messaging and Cluster targeting leads to PrecisionGodrej & Boyce Appliances DivisionBRONZE
      
BEST MEDIA INNOVATION : DIGITAL - SEARCH
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1ibsBajaj Electricals LimitedHow Bajaj Electricals beat the Amazons and Flipkarts at their own gameBajaj Electricals LimitedBRONZE
2MaxusL'Oreal ParisSearch Beyond GoogleL'Oreal IndiaBRONZE
      
BEST MEDIA INNOVATION - PRINT:MAGAZINES
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareLakmePlaytime for your poutHindustan Unilever LimitedSILVER
2MaxusTanishq - The Palette RingConverting single ad into more than 1.28lacs Tanishq Sales officers demonstrating 36 different ringsTitan Company LimitedSILVER
      
BEST MEDIA INNOVATION : TV-CONSUMER PRODUCTS 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MaxusAlpenliebe GoldLook Amma ! Our idiot box became a gaming consolePerfetti VanMelleGOLD
2MindshareFair & Lovely CreamSaanp, TVT aur SaazishHindustan Unilever LimitedSILVER
3MaxusMaybelline NewyorkWake Up. Makeup. Live It Up. Repeat.Maybelline NewyorkSILVER
4MindshareBru InstantWake Up with Bru InstantHindustan Unilever LimitedBRONZE
      
      
      
BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1Lodestar UMSalaam BombayAn experience that funded education for 200 girlsSalaam Bombay FoundationGOLD
2Lodestar UMDoor Step SchoolA street naming event for Social Change.Door Step SchoolGOLD
3The Social StreetBritannia Industries LimitedSmile to be surprisedBritannia Industries LimitedSILVER
4PHD IndiaRinRin Career Ready AcademyHindustan Unilever LimitedBRONZE
5MindsharePepsiPepsi - When consumers became co-marketers!!PepsiCo India Holdings Pvt. Ltd.BRONZE
6Madison MediaWills LifestyleMannequins On A BreakITC Ltd Lifestyle Retailing Business DivisionBRONZE
      
BEST MEDIA INNOVATION : TV - SERVICES 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1Madison MediaSaffolalifeSAve Time to Protect her heartMarico Ltd.SILVER
      
BEST MEDIA INNOVATION : SPONSORSHIPS
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareLakmeBang Baaja BaaraatHindustan Unilever LimitedSILVER
      
BEST MEDIA INNOVATION : DIGITAL - DISPLAY 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1ibsAirtel IndiaWorld's largest single day sampling exerciseAirtel IndiaBRONZE
2MaxusVodafone IndiaBuilding Relevance through right targeting, right communication and right contextVodafone India LimitedBRONZE
3OMD IndiaNissanIgnite the Excitement with ProgrammaticNissan Motor India Pvt. Ltd.BRONZE
4Madison MediaParachute Advansed Body LotionPABL - Weather Triggered Banners - DisplayMarico Ltd.BRONZE
      
BEST INTEGRATED CAMPAIGN : MEDIA 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareBajirao MastaniOur Mast Strategy for Bajirao MastaniEROS InternationalSILVER
      
BEST MEDIA INNOVATION - PRINT:DAILIES 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareKellogg's IndiaKellogg ABP Print InnovationKellogg's India Ltd.SILVER
2GroupM, Team AirtelBharti AirtelA SIM-PLE DOORSTEP DELIVERYBharti AirtelBRONZE
      
BEST INTEGRATED CAMPAIGN - SERVICES
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1Initiative India Pvt. Ltd.Amazon.inIndians want more choice... "Aur Dikhao"Amazon Seller Services India Pvt. Ltd.GOLD 
2Madison MediaSaffola LifeThis WHD Take Time Out to Protect Her HeartMarico Ltd.SILVER
      
BEST MEDIA INNOVATION : BRANDED CONTENT
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareBrooke Bond Red Label6 Pack BandHindustan Unilever LimitedGOLD
2MindsharePepsiPepsi - When consumers became co-marketers!!PepsiCo India Holdings Pvt. Ltd.SILVER
3MindshareLakmeBeauty content gets a makeoverHindustan Unilever LimitedSILVER
4MindshareLakmeBang Baaja BaaraatHindustan Unilever LimitedSILVER
5MindshareKellogg's ChocosCOCO BAN GAYA ONLINE SUPERSTARKellogg's IndiaSILVER
6MindshareDoveA Terribly Tiny Tale attempts a Big changeHindustan Unilever LimitedBRONZE
7Mediacom Communications Pvt. Ltd.ArielAriel Share the Load : A New Tapestry Of 'Content' On The Cultural Fabric Of IndiaProcter & GambleBRONZE
      
      
      
      
      
BEST MEDIA INNOVATION : DIGITAL - MOBILE 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareLifebuoyBefore Iftar Time, It's Lifebuoy TimeHindustan Unilever LimitedGOLD
2PHD IndiaRinRin Career Ready AcademyHindustan Unilever LimitedGOLD
3OMD IndiaKinderjoyKinderjoy Story StationFerreroSILVER
4PHD IndiaPureitPUREIT CARES FOR CHENNAIHindustan Unilever LimitedSILVER
5PHD IndiaActive WheelLo Kar Lo BaatHindustan Unilever LimitedBRONZE
6PHD IndiaLifebuoyPaanch Ki PaathshaalaHindustan Unilever LimitedBRONZE
      
BEST MEDIA INNOVATION - AMBIENT MEDIA 
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1Lodestar UMDoor Step SchoolThe world's first streets named after street kids.Door Step SchoolGOLD
2The Social StreetBritannia Industries LimitedSmile to be surprisedBritannia Industries LimitedSILVER
3MSixNicotexNicotex From 'No Smoking' in flight to Quit SmokingCipla Health CareBRONZE
      
BEST MEDIA INNOVATION -  : TV-MEDIA 
      
NO AWARD
      
OTHER CATEGORIES - The following four categories will not feature in computation of Media Agency of the Year and Media Client of the Year Award.
      
BEST IMPLEMENTATION TEAM OF THE YEAR
NO.CATEGORYAGENCY NAMEBRAND NAME / CAPTION TITLECLIENT NAMEG /S / B
1BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING Lodestar UMDoor Step School - A street naming event for Social Change.Door Step SchoolGOLD
      
BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING RS.50 CRORES ANNUAL BILLING
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1JossboxTetley Green TeaThe Transformation SeriesTata Global Beverages LimitedGOLD
2ibsBajaj Electricals LimitedBajaj Superfans - Using social to drive loyaltyBajaj Electricals LimitedSILVER
3Tonic MediaMcDonald's IndiaBattle of Spicy - Consumers Battle it out to keep their favorite burgers on the menu.McDonald's IndiaSILVER
4The Social StreetBritannia Industries LimitedTaking the Red Carpet to DharaviBritannia Industries LimitedSILVER
5The Social StreetBritannia Industries LimitedSmile to be surprisedBritannia Industries LimitedBRONZE
6The Social StreetBritannia Industries LimitedSlide of smilesBritannia Industries LimitedBRONZE
      
 YOUNG EMVIE OF THE YEAR 
No.Agency NameBrand Name / CaptionName of the PersonClient NameG /S / B
1PHD IndiaRin, Pureit and LifebuoyRonnie ThomasHindustan Unilever LimitedGOLD
2PHD IndiaLakme, Dove, CloseupRushina Vakharia Hindustan Unilever LimitedSILVER
3MindshareLifebuoy - Killing Germs one wash at a TimeNidhi SabharwalHindustan Unilever LimitedBRONZE
4PHD IndiaActive Wheel and Hindustan Unilever's Multi BrandsPriya Shetty Hindustan Unilever LimitedBRONZE
      
BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA
No.Agency NameBrand NameCaption TitleClient NameG /S / B
1MindshareBrooke Bond Red Label6 Pack BandHindustan Unilever LimitedGOLD
2Mediacom Communications Pvt. Ltd.ArielAriel Share The Load : Celebrities & their parents come together to teach laundry lessonsProcter & GambleGOLD
3MECBritanniaDub to JumpBritannia Industries LimitedSILVER
4MaxusL'Oreal ParisL'OREAL PARIS - How we got Aishwarya Rai to call 4 Mn users?L'Oreal IndiaBRONZE
      

MEDIA AGENCY OF THE YEAR TALLY 

 CLIENT AGENCY OF THE YEAR TALLY