Campaign India Team
Sep 03, 2016

EMVIES 2016: Mindshare remains 'Agency of the year', HUL reclaims 'Client of the year' title

GroupM agency also bagged Grand Emvie for work on PepsiCo

EMVIES 2016: Mindshare remains 'Agency of the year', HUL reclaims 'Client of the year' title
Mindshare dominated The Advertising Club’s Emvies 2016 to retain the Agency of the Year accolade with a total of 395 points. The GroupM agency bagged a Grand Emvie, nine Gold, 18 Silver and 15 Bronze awards (scroll down for Agency of the Year points table).
 
The Grand Emvie was awarded to PepsiCo campaign 'When consumers became co-marketers'.
 
Six of the agency’s Gold trophies were for the campaign '6 Pack Band' for Brooke Bond Red Label Tea, one of which was for ‘Best use of a Bollywood celebrity in media’, a category that did not count towards the points tally. 
 
Mindshare also bagged a Gold each for 'Lay's Machine' (PepsiCo), 'Our Mast Strategy for Bajirao Mastani' (Eros Films) and 'Before Iftar Time It's Lifebuoy Time' (HUL). 
 
Hindustan Unilever bagged Media Client of the Year, which Tata Sky had claimed last year. HUL had won the title (jointly with Tata Global Beverages) in 2014 (scroll down for Client of the Year points table).
 
Lodestar HM inches ahead of Maxus
 
Lodestar UM and Maxus finished with 135 points each.
 
By virtue of winning more Gold trophies, Lodestar UM stood second on the points tally, claiming seven Gold, three Silver and three Bronze awards. 
 
Four of the Gold wins of the agency were for 'The World's first street named after street kids' for Door Step School. One of these wins was for 'Best Implementation Team of the Year', which did not add to the points tally. 
 
Lodestar UM won two Gold awards for work on Salaam Bombay Foundation, one each for 'A resume from the future, helped change the future of a little girl' and 'An experience that funded education of 200 girls'.
 
The agency also bagged Gold for 'The Musical Journey Continues' for Coca-Cola India. 
 
2014 Agency of the Year Maxus’ tally consisted of four Gold, five Silver and five Bronze trophies this year. Two of the Gold awards were for Tata Motors' 'How we helped Tata Motors save Rs 550+ crores'. The agency also won a Gold each for work on Shopclues and Alpenliebe. 
 
Other Gold winners
 
Madison Media won two Gold, two Silver and five Bronze awards to finish fourth. The Gold wins were for 'Saffola World Heart Day' for Marico and 'Rongborsha – Simplifying Shades of Bengal' for Asian Paints Tractor Emulsion. 
 
PHD India won a Gold, three Silver and four Bronze awards. 'Rin Career Academy' for HUL bagged Gold. Ronnie Thomas from the agency also won the Gold in the Young Emvie competition (category doesn’t count towards points tally). 
 
Mediacom's wins included two Gold, three Silver and two Bronze awards. Ariel #DadsShareTheLoad for P&G India won Gold. In the Best Use of Celebrity category that does not carry points, the agency bagged Gold, also for Share the Load, for the entry 'Celebrities and their parents come together to teach laundry lessons'.
 
Initiative India was also among the Gold winners on the night. Its win was for 'Indians want more choice... Aur Dikhao' for Amazon Seller Services India.The agency also bagged a Silver. 
 
Jossbox bagged Gold for 'The Transformation Series' for Tata Tetley Tea in the category Best Media Innovation from Media Agencies (not exceeding Rs 50 crore annual billing), which does not count towards the points tally.
 
WINNERS BY CATEGORY (Agency, Client of the year tables further below)
 
BEST MEDIA RESEARCH / ANALYTICS - PROPRIETORY DATA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Brooke Bond Red Label 6 Pack Band - Happiness that truly went viral! Powered by the PIVOT Hindustan Unilever Limited SILVER
2 Mindshare Lux Which imagery smells the sweetest? Hindustan Unilever Limited BRONZE
3 OMD India Nissan Breaking the Stranglehold of Print in the Automotive Category Nissan Motor India Pvt. Ltd. BRONZE
           
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mediacom Communications Pvt. Ltd. Ariel Ariel Dads Share the Load : Equality Established. Procter & Gamble SILVER
2 Mindshare Lifebuoy Before Iftar time, it's Lifebuoy time Hindustan Unilever Limited SILVER
3 ZenithOptimedia India Maggi Media WELCOMES BACK Maggi from EXILE Nestlé India Ltd. SILVER
4 Lodestar UM Amul HOW AMUL MAXIMIZED THE FARMER'S ROI AGAINST RAGING FMCG BULLS Gujarat Co-Operative Milk Marketing Federation Ltd. SILVER
5 Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited BRONZE
6 Mindshare Lifebuoy Chamki-Help A Child Reach 5 Hindustan Unilever Limited BRONZE
           
BEST MEDIA INNOVATION : DIGITAL - VIDEO
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 PHD India Lifebuoy, Pureit and Domex Swachh Aadat Swachh Bharat Hindustan Unilever Limited SILVER
2 Mindshare Lakme Vanguard of the New Beauty Influencer Hindustan Unilever Limited SILVER
3 OMD India Clean & Clear Clean & Clear - #ReadyFace Johnson & Johnson Private Limited SILVER
4 Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited BRONZE
5 Maxus Hero MotoCorp The ghost of the biker's past Hero MotoCorp BRONZE
           
BEST ONGOING MEDIA CAMPAIGN
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Saffola Life Saffolalife World Heart Day Marico Ltd. GOLD
2 Lodestar UM Coca-Cola The Musical Journey Continues - Coke Studio Coca-Cola India Pvt. Ltd. GOLD
3 Mediacom Communications Pvt. Ltd. Ariel Ariel Share the load: Laundry Lesson 1 for HUSBANDS, Laundry Lesson 2 for DADS Procter & Gamble SILVER
4 PHD India HUL Multibrand Kan Khajura Tesan Hindustan Unilever Limited SILVER
5 MEC Colgate Dental Cream 7.5 million Stories that Made Media-dark Markets Smile Colgate Palmolive India Pvt. Ltd. SILVER
6 Mindshare Lifebuoy Killing Germs one wash at a Time Hindustan Unilever Limited SILVER
7 Maxus Vodafone Turning cricket fans into celebrities Vodafone India Limited BRONZE
           
BEST MEDIA INNOVATION - DIRECT MARKETING
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Lodestar UM Salaam Bombay A RESUME FROM THE FUTURE, HELPED CHANGE THE FUTURE OF A LITTLE GIRL. Salaam Bombay Foundation GOLD
2 Mindshare Lays Lays Machine PepsiCo India Holdings Pvt. Ltd. GOLD
3 Lodestar UM Tata Housing First Ever 'Social Sell' through Facebook Tata Housing Development Company SILVER
4 OMD India Stayfree Stayfree Stay Ahead Helpline Johnson & Johnson Private Limited BRONZE
           
BEST MEDIA INNOVATION - OUT OF HOME
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Lodestar UM Door Step School The world's first streets named after street kids. Door Step School GOLD
2 The Social Street Britannia Industries Limited Smile to be surprised Britannia Industries Limited BRONZE
3 The Social Street Britannia Industries Limited The slide of smiles Britannia Industries Limited BRONZE
4 Lodestar UM Municipal Corporation of Greater Mumbai Operation Zero Mosquito Municipal Corporation of Greater Mumbai BRONZE
5 The Social Street Britannia Industries Limited Taking the red carpet to Dharavi Britannia Industries Limited BRONZE
           
BEST MEDIA RESEARCH / ANALYTICS - ANALYTICS / DATA TECHNOLOGY
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 ZenithOptimedia India OLX OLX :: Driving MARKETING ACCOUNTABILITY for a brand with no REVENUE STREAM OLX BRONZE
2 MEC Britannia Decode : A Real Time Media Optimization Dashboard Britannia Industries Limited BRONZE
           
BEST MEDIA STRATEGY - CONSUMER PRODUCTS
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited GOLD
2 Lodestar UM Amul HOW AMUL MAXIMIZED THE FARMER'S ROI AGAINST RAGING FMCG BULLS Gujarat Co-operative Milk Marketing Federation Ltd. SILVER
3 Mindshare Kurkure Challenging the festival status-quo PepsiCo India Holdings Pvt. Ltd. BRONZE
4 MSix Nicotex #UQuitIQuit - Making India Quit Smoking Cipla Health Care BRONZE
5 Mediacom Communications Pvt. Ltd. Ariel Ariel Share the Load : How We Got Indian Men To do The Laundry Procter & Gamble BRONZE
6 Mindshare Pepsi When PEPSI championed PE-ople power! PepsiCo India Holdings Pvt. Ltd. BRONZE
           
BEST MEDIA INNOVATION : CINEMA 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Rin Powder Bollywood Sings Rin's Anthem Hindustan Unilever Limited SILVER
2 Maxus Vodafone Always KISS for Migrant Labourers (Keep it Simple, Stupid) Vodafone India Limited SILVER
           
BEST MEDIA INNOVATION : TV-CONSUMER DURABLES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Asian Paints Tractor Emulsion Rongborsha - Simplifying Shades of Bengal Asian Paints Ltd. GOLD
2 Madison Media Royale Play Let's play Asian Paints Ltd. BRONZE
           
BEST MEDIA STRATEGY : MEDIA 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Bajirao Mastani Our Mast Strategy for Bajirao Mastani EROS International GOLD
2 Mindshare Star Sports ICC World T20 - Buzz Acceleration Engine Star India Pvt. Ltd. BRONZE
           
BEST MEDIA INNOVATION : DIGITAL - MULTIPLE PLATFORM 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus Tata Motors How we helped Tata Motors save Rs.550+ Crores! Tata Motors Ltd. GOLD
2 Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited GOLD
3 Mediacom Communications Pvt. Ltd. Ariel India Ariel #DadsShareTheLoad Procter & Gamble SILVER
4 Mindshare Pepsi Pepsi- When consumer became co- marketers!! PepsiCo India Holdings Pvt. Ltd. BRONZE
5 ibs Gillette How Gillette used digital to script it's most succesful razor launch in India Gillette India BRONZE
6 ibs Standard Chartered Bank The world's first marathon that was run physically, virtually and socially Standard Chartered Bank BRONZE
           
BEST MEDIA RESEARCH / ANALYTICS - EXISTING DATA 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Kurkure The Icebreaker: A model for the Social Media Age PepsiCo India Holdings Pvt. Ltd. SILVER
2 Lodestar UM Tata Motors Videoscope - Video analytics for brands Tata Motors Ltd. BRONZE
           
BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus Hero cycles ODD PAR BHI CHALEGI EVEN PAR BHI CHALEGI Hero Cycles SILVER
           
           
           
BEST MEDIA INNOVATION : RADIO
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited GOLD
2 Mindshare Kellogg's One thought; 2.6 million belief Kellogg's India SILVER
3 Mindshare Pond's Cold Cream India's first ever live concert on Radio Hindustan Unilever Limited SILVER
4 Madison Media Tata Salt India's First Ever Live Radio from Siachen Tata Chemicals Limited BRONZE
5 Mindshare Brooke Bond Taaza Taaza Paheli Bachat Ki Saheli Hindustan Unilever Limited BRONZE
           
BEST MEDIA STRATEGY : SERVICES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus Shopclues Chota Muh Badi Baat Clues Network Pvt. Ltd. GOLD
2 Maxus Paytm From Point of sale to Point of Transaction - and India Said - Paytm Karo! (Sing along) One97 Communications Ltd. SILVER
3 Initiative India Pvt. Ltd. Amazon.in Journey to Pole Position Amazon Seller Services India Pvt. Ltd. SILVER
4 ZenithOptimedia India OLX OLX::Radio Inducing Behavioral Change::Sunday is Bechday OLX BRONZE
5 Maxus Policybazaar.com Returns powered by Ratings Policybazaar Insurance Web Aggregator Pvt. Ltd. BRONZE
6 GroupM, Team Airtel Bharti Airtel (REVOLUTION)4 Bharti Airtel BRONZE
           
BEST MEDIA INNOVATION : DIGITAL - SOCIAL MEDIA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited GOLD
2 Mediacom Communications Pvt. Ltd. Ariel India Ariel #DadsShareTheLoad Procter & Gamble GOLD
3 Mindshare Dove A Terribly Tiny Tale attempts a Big Change Hindustan Unilever Limited SILVER
4 PHD India Lifebuoy The Story of an Unborn Child - Chamki Hindustan Unilever Limited BRONZE
5 Mindshare Bajaj V The Rebirth of INS Vikrant Bajaj Auto Pvt. Ltd. BRONZE
6 Mindshare Motorola Moto X Force - When the Moto Shatter-Proof phone shattered competition dreams! Motorola BRONZE
           
BEST MEDIA STRATEGY : CONSUMER DURABLES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus Tata Motors How we helped Tata Motors save Rs.550+ Crores! Tata Motors Ltd. GOLD
2 Lodestar UM Mahindra Blazo Blazo Integrated Media Strategy Mahindra Trucks and Buses BRONZE
3 Madison Media Asian Paints Asian Paints Har Shop to Har Ghar Asian Paints Ltd. BRONZE
4 Mindshare Godrej Chotukool Dynamic Messaging and Cluster targeting leads to Precision Godrej & Boyce Appliances Division BRONZE
           
BEST MEDIA INNOVATION : DIGITAL - SEARCH
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 ibs Bajaj Electricals Limited How Bajaj Electricals beat the Amazons and Flipkarts at their own game Bajaj Electricals Limited BRONZE
2 Maxus L'Oreal Paris Search Beyond Google L'Oreal India BRONZE
           
BEST MEDIA INNOVATION - PRINT:MAGAZINES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Lakme Playtime for your pout Hindustan Unilever Limited SILVER
2 Maxus Tanishq - The Palette Ring Converting single ad into more than 1.28lacs Tanishq Sales officers demonstrating 36 different rings Titan Company Limited SILVER
           
BEST MEDIA INNOVATION : TV-CONSUMER PRODUCTS 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus Alpenliebe Gold Look Amma ! Our idiot box became a gaming console Perfetti VanMelle GOLD
2 Mindshare Fair & Lovely Cream Saanp, TVT aur Saazish Hindustan Unilever Limited SILVER
3 Maxus Maybelline Newyork Wake Up. Makeup. Live It Up. Repeat. Maybelline Newyork SILVER
4 Mindshare Bru Instant Wake Up with Bru Instant Hindustan Unilever Limited BRONZE
           
           
           
BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Lodestar UM Salaam Bombay An experience that funded education for 200 girls Salaam Bombay Foundation GOLD
2 Lodestar UM Door Step School A street naming event for Social Change. Door Step School GOLD
3 The Social Street Britannia Industries Limited Smile to be surprised Britannia Industries Limited SILVER
4 PHD India Rin Rin Career Ready Academy Hindustan Unilever Limited BRONZE
5 Mindshare Pepsi Pepsi - When consumers became co-marketers!! PepsiCo India Holdings Pvt. Ltd. BRONZE
6 Madison Media Wills Lifestyle Mannequins On A Break ITC Ltd Lifestyle Retailing Business Division BRONZE
           
BEST MEDIA INNOVATION : TV - SERVICES 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Saffolalife SAve Time to Protect her heart Marico Ltd. SILVER
           
BEST MEDIA INNOVATION : SPONSORSHIPS
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Lakme Bang Baaja Baaraat Hindustan Unilever Limited SILVER
           
BEST MEDIA INNOVATION : DIGITAL - DISPLAY 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 ibs Airtel India World's largest single day sampling exercise Airtel India BRONZE
2 Maxus Vodafone India Building Relevance through right targeting, right communication and right context Vodafone India Limited BRONZE
3 OMD India Nissan Ignite the Excitement with Programmatic Nissan Motor India Pvt. Ltd. BRONZE
4 Madison Media Parachute Advansed Body Lotion PABL - Weather Triggered Banners - Display Marico Ltd. BRONZE
           
BEST INTEGRATED CAMPAIGN : MEDIA 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Bajirao Mastani Our Mast Strategy for Bajirao Mastani EROS International SILVER
           
BEST MEDIA INNOVATION - PRINT:DAILIES 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Kellogg's India Kellogg ABP Print Innovation Kellogg's India Ltd. SILVER
2 GroupM, Team Airtel Bharti Airtel A SIM-PLE DOORSTEP DELIVERY Bharti Airtel BRONZE
           
BEST INTEGRATED CAMPAIGN - SERVICES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Initiative India Pvt. Ltd. Amazon.in Indians want more choice... "Aur Dikhao" Amazon Seller Services India Pvt. Ltd. GOLD 
2 Madison Media Saffola Life This WHD Take Time Out to Protect Her Heart Marico Ltd. SILVER
           
BEST MEDIA INNOVATION : BRANDED CONTENT
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited GOLD
2 Mindshare Pepsi Pepsi - When consumers became co-marketers!! PepsiCo India Holdings Pvt. Ltd. SILVER
3 Mindshare Lakme Beauty content gets a makeover Hindustan Unilever Limited SILVER
4 Mindshare Lakme Bang Baaja Baaraat Hindustan Unilever Limited SILVER
5 Mindshare Kellogg's Chocos COCO BAN GAYA ONLINE SUPERSTAR Kellogg's India SILVER
6 Mindshare Dove A Terribly Tiny Tale attempts a Big change Hindustan Unilever Limited BRONZE
7 Mediacom Communications Pvt. Ltd. Ariel Ariel Share the Load : A New Tapestry Of 'Content' On The Cultural Fabric Of India Procter & Gamble BRONZE
           
           
           
           
           
BEST MEDIA INNOVATION : DIGITAL - MOBILE 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Lifebuoy Before Iftar Time, It's Lifebuoy Time Hindustan Unilever Limited GOLD
2 PHD India Rin Rin Career Ready Academy Hindustan Unilever Limited GOLD
3 OMD India Kinderjoy Kinderjoy Story Station Ferrero SILVER
4 PHD India Pureit PUREIT CARES FOR CHENNAI Hindustan Unilever Limited SILVER
5 PHD India Active Wheel Lo Kar Lo Baat Hindustan Unilever Limited BRONZE
6 PHD India Lifebuoy Paanch Ki Paathshaala Hindustan Unilever Limited BRONZE
           
BEST MEDIA INNOVATION - AMBIENT MEDIA 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Lodestar UM Door Step School The world's first streets named after street kids. Door Step School GOLD
2 The Social Street Britannia Industries Limited Smile to be surprised Britannia Industries Limited SILVER
3 MSix Nicotex Nicotex From 'No Smoking' in flight to Quit Smoking Cipla Health Care BRONZE
           
BEST MEDIA INNOVATION -  : TV-MEDIA 
           
NO AWARD
           
OTHER CATEGORIES - The following four categories will not feature in computation of Media Agency of the Year and Media Client of the Year Award.
           
BEST IMPLEMENTATION TEAM OF THE YEAR
NO. CATEGORY AGENCY NAME BRAND NAME / CAPTION TITLE CLIENT NAME G /S / B
1 BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING  Lodestar UM Door Step School - A street naming event for Social Change. Door Step School GOLD
           
BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING RS.50 CRORES ANNUAL BILLING
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Jossbox Tetley Green Tea The Transformation Series Tata Global Beverages Limited GOLD
2 ibs Bajaj Electricals Limited Bajaj Superfans - Using social to drive loyalty Bajaj Electricals Limited SILVER
3 Tonic Media McDonald's India Battle of Spicy - Consumers Battle it out to keep their favorite burgers on the menu. McDonald's India SILVER
4 The Social Street Britannia Industries Limited Taking the Red Carpet to Dharavi Britannia Industries Limited SILVER
5 The Social Street Britannia Industries Limited Smile to be surprised Britannia Industries Limited BRONZE
6 The Social Street Britannia Industries Limited Slide of smiles Britannia Industries Limited BRONZE
           
 YOUNG EMVIE OF THE YEAR 
No. Agency Name Brand Name / Caption Name of the Person Client Name G /S / B
1 PHD India Rin, Pureit and Lifebuoy Ronnie Thomas Hindustan Unilever Limited GOLD
2 PHD India Lakme, Dove, Closeup Rushina Vakharia  Hindustan Unilever Limited SILVER
3 Mindshare Lifebuoy - Killing Germs one wash at a Time Nidhi Sabharwal Hindustan Unilever Limited BRONZE
4 PHD India Active Wheel and Hindustan Unilever's Multi Brands Priya Shetty  Hindustan Unilever Limited BRONZE
           
BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited GOLD
2 Mediacom Communications Pvt. Ltd. Ariel Ariel Share The Load : Celebrities & their parents come together to teach laundry lessons Procter & Gamble GOLD
3 MEC Britannia Dub to Jump Britannia Industries Limited SILVER
4 Maxus L'Oreal Paris L'OREAL PARIS - How we got Aishwarya Rai to call 4 Mn users? L'Oreal India BRONZE
           

MEDIA AGENCY OF THE YEAR TALLY 

 CLIENT AGENCY OF THE YEAR TALLY

Source:
Campaign India

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