Campaign India Team
Jul 27, 2010

Emirates appoints StrawberryFrog as global lead agency

Emirates, the Dubai-based international airline has selected StrawberryFrog as its global lead communications partner. StrawberryFrog will be responsible for developing and rolling out a new brand platform for Emirates that will reflect the airline’s ambition to become one of the worlds most recognized global brands. 

Emirates appoints StrawberryFrog as global lead agency

Emirates, the Dubai-based international airline has selected StrawberryFrog as its global lead communications partner. StrawberryFrog will be responsible for developing and rolling out a new brand platform for Emirates that will reflect the airline’s ambition to become one of the worlds most recognized global brands.
 
"StrawberryFrog presented some outstanding and innovative ideas that connected with our vision of where we want to take our brand as we evolve and enter a new growth phase,” said Boutros Boutros, divisional senior vice president, corporate communications at Emirates. “As our global lead communications partner, we look forward to working with them to define and create a new category in the evolving media landscape, one that reflects our values and global aspirations.”

"Like Emirates, StrawberryFrog challenges the traditional legacy agencies. I am very proud of the StrawberryFrogAmsterdam team’s efforts in winning this account," said Scott Goodson, founder and chief executive officer of StrawberryFrog. "This and a powerful collaboration with our StrawberryFrog New York team, led to a truly global solution.”

The relationship which begins immediately, will be managed out of  StrawberryFrog’s Amsterdam office.

Source:
Campaign India

Related Articles

Just Published

19 hours ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

19 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

19 hours ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging