Campaign India Team
Jan 25, 2022

Embassy Group assigns its creative mandate to L&K Saatchi & Saatchi

Account won post a multi-agency pitch

Embassy Group assigns its creative mandate to L&K Saatchi & Saatchi
L&K Saatchi & Saatchi has won the creative mandate for real estate conglomerate, Embassy Group. 
The agency will be responsible for managing the creative duties for the group’s premium residential portfolio called Embassy Springs.
The account was won post a multi-agency pitch and will be handled by L&K Saatchi & Saatchi's Bengaluru office. 
Reeza Sebastian Karimpanal, president - residential  business, Embassy Group, said, “Embassy Group has continually strived to strengthen our brand association with our consumers by relentlessly pushing the boundaries of quality construction and holistic, well-deliberated amenities. Focusing on introducing services and facilities that are beneficial, valuable and truly connects with our customers, we are pleased to on-board L&K Saatchi & Saatchi to provide creative solutions and innovative digital strategies for Embassy’s premium residential portfolio. Targeted at a young, aspirational and ever-evolving audience, we are delighted to be working with a partner that strongly understands our future-first philosophy, and who will enable us to establish our new age approach for this segment of homebuyers.”
Sharon Picardo, sr. vice president, L&K Saatchi & Saatchi, said, “We are absolutely thrilled to welcome Embassy on board. We have a deep understanding of the real estate category and have built numerous brands in this space. It is rare to see a group who adds so much value to the customers’ lives, and we look forward to making a difference to Embassy’s ambitions and partnering them in their success.”
Campaign India

Related Articles

Just Published

6 hours ago

BharatBenz appoints Dentsu

Dentsu Creative and Dentsu X will handle creative and media respectively

6 hours ago

A new era of ads analytics? How Media Mix Modeling ...

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps

7 hours ago

Agency of the Year South Asia 2023: Picture gallery

View pictures from the South Asia leg of the Agency of the Year Awards which was hosted in Mumbai on 28 November