Embassy Group assigns its creative mandate to L&K Saatchi & Saatchi
Account won post a multi-agency pitch
Jan 25, 2022 04:24:00 AM | Article | Campaign India Team Share -
L&K Saatchi & Saatchi has won the creative mandate for real estate conglomerate, Embassy Group.
The agency will be responsible for managing the creative duties for the group’s premium residential portfolio called Embassy Springs.
The account was won post a multi-agency pitch and will be handled by L&K Saatchi & Saatchi's Bengaluru office.
Reeza Sebastian Karimpanal, president - residential business, Embassy Group, said, “Embassy Group has continually strived to strengthen our brand association with our consumers by relentlessly pushing the boundaries of quality construction and holistic, well-deliberated amenities. Focusing on introducing services and facilities that are beneficial, valuable and truly connects with our customers, we are pleased to on-board L&K Saatchi & Saatchi to provide creative solutions and innovative digital strategies for Embassy’s premium residential portfolio. Targeted at a young, aspirational and ever-evolving audience, we are delighted to be working with a partner that strongly understands our future-first philosophy, and who will enable us to establish our new age approach for this segment of homebuyers.”
Sharon Picardo, sr. vice president, L&K Saatchi & Saatchi, said, “We are absolutely thrilled to welcome Embassy on board. We have a deep understanding of the real estate category and have built numerous brands in this space. It is rare to see a group who adds so much value to the customers’ lives, and we look forward to making a difference to Embassy’s ambitions and partnering them in their success.”