Emami Healthy & Tasty, the edible oil range from Emami Agrotech has onboarded actors Katrina Kaif and Ravi Kishan as brand ambassadors.
The duo will feature in a commercial for the brand’s mustard oil variant.
This move is part of the brand’s relaunch effort. It has also introduced a new packaging, across its four variants - Mustard, Soyabean, Sunflower and Rice Bran.
Apart from this, the brand had launched the ‘Ultralite Soyabean Oil’.
The brand’s media-mix will comprise television, print, OOH and digital.
Debasis Bhattacharya, president, marketing, Emami Agrotech, said, “A successful brand needs to evolve to stay fresh and relevant in the consumer space. As a response to the needs of the dynamic consumer preferences, it is important for a brand to find the right connect. Hence, our new packaging represents a smart, minimalistic look to establish itself as a modern progressive brand. We also believe that Emami Healthy & Tasty brand will succeed to capture a wider consumer mind space with the launch of Ultralite Soyabean Oil.”
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