Campaign India Team
Jun 12, 2023

Katrina Kaif unlocks professional waxing results with Veet

Watch the film conceptualised by Havas Worldwide India here

Veet has rolled out a campaign #VeetItToBelieveIt featuring actor Katrina Kaif to highlight the brand's convenient offerings when it comes to hair removal. 
 
Conceptualised by Havas Worldwide India, the film features a young woman who is getting ready for work and manages to wax in minutes using Veet Professiona. Her friends are shocked by the speed of her finishing the process. One of the friends saracastically asks the friend who managed to shave that she'll now claim that Katrina Kaif will be making us breakfeast. Kaif then appears with breakfast in her hand and reveals how the brand's waxing strips are a reliable solution to get professional waxing like results. 
 
Dilen Gandhi, regional marketing director, South Asia – health and nutrition, Reckitt, said, “Effective and quick self-grooming solutions at home are a growing choice for consumers today and Veet is consistently working towards offering a superior and seamless experience, ensuring remarkable results within minutes. Our latest campaign ‘Professional Waxing made easy #VeetItToBelieveIt’ with brand ambassador Katrina Kaif takes self-waxing to the next level with professional waxing-like results that can be achieved by consumers themselves. Veet is proud to be able to deliver this experience to millions across India.”  
 
Anupama Ramaswamy, chief creative officer Havas Worldwide India, said, “Veet Professional wax strips put back the power of waxing in every woman’s hands. Not just the professional waxing-like results, but the ease of using it is also bound to surprise everyone. Therefore, the TVC’s story demanded a surprise element. So, while the latest campaign highlights the professional waxing-like results one can achieve with Veet Professional, it also uses the brand ambassador Katrina Kaif surprisingly.” 
Source:
Campaign India

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