m/SIX, a unit of Group M, has bagged the media mandate of key three Emami Group companies.
m/SIX will handle the media duties for the personal care and healthcare company, Emami Agrotech and Emami Cement.
The account won post a multi-agency pitch will be handled by m/SIX's Mumbai and Kolkata offices and the scope entails the television buying and implementation.
Harsh Agarwal, director, Emami, said, “We are happy to have m/SIX on board and look forward to the value-add they promise to bring to servicing of the mandate. We are confident that with the very dynamic and fast changing media scenario, m/SIX with their global presence and wide experience and expertise will be able to develop a robust strategy for our media buying to add impetus to all our marketing initiatives.”
Prasanth Kumar, CEO, GroupM South Asia, said, “It’s a great win for m/SIX and we are excited and delighted to partner with Emami. Emami Limited, Emami Agrotech and Emami Cement are great brands and these wins are the testament of great efforts and solutions that the team brings on to the table for our clients. These wins motivate us and we will continue to work with our partners to deliver the best.”
Saket Sinha, SVP and head, m/SIX India, said, “It’s a proud moment for m/SIX to receive the mandate for the Emami business. m/SIX has always stood for media embedded in strategy, incubating partners for Xcceleration of clients business and what makes us happy is that Emami was able to see the value we bring to accelerate their business. Emami is our biggest client and we will do everything to ensure success of this prestigious mandate.”