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The social media platform is doing everything it can to lure back flailing ad revenue, as Musk recently revealed a 50% drop in numbers following concerns from buyers regarding safety, content and much more
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Why brands must stop performing for algorithms and start speaking to humans again
Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.
Omnicom chief communications officer Joanne Trout will continue to oversee the combined company’s internal and external communications strategy.
Dozens of smaller shops are still awaiting their fates.