
Elecrama appoints Media Mantra for PR
Aims to roll out campaigns for the event

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ASCI updates code, media companies must label paid ...
The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
Google’s AI Overviews is boosting revenue in ads ...
AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web traffic, according to NP Digital report.
Perplexity makes bold $34.5 billion bid for Google ...
As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 billion offer to buy the Chrome browser.
Slow and steady wins the brand
As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.