Volkswagen Finance has appointed Eggfirst India to handle its creative duties. The account was won following a multi-agency pitch.
Dennis Ching, senior marketing manager, Volkswagen Finance, commented, “We were impressed with Eggfirst's strategies as well as their deep-rooted understanding of the brand and the creative it resulted in. This put the agency a notch above the others involved in the pitch.”
Ravikant Banka, CMD, Eggfirst, said, “We are extremely proud to partner a brand with a history as immaculate as Volkswagen Finance. We look forward to doing brilliant work for them and making the brand journey a memorable one.”
The agency is currently aiming at ‘re-crafting the brand's entire online and social media presence’, informed an official statement.