Eggfirst has announced that it has won the creative duties of lounge wear and lingerie brand Valentine, post a multi-agency pitch. The agency will also handle online strategy.
Valentine is a brand under Ashapura Intimates Fashion.
Harshad Thakkar, chairman and managing director, Ashapura Intimates Fashion, said, “We are happy to choose Eggfirst as our creative agency. We chose them as our agency as we found their creative most strategic and fresh. I think they were the only agency which understood a brand owners’ concerns."
Ravikant Banka, CMD, Eggfirst, said, "We are really happy to bag the creative duties after the extensive multi-agency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”
Valentine's range comprises products for women, men and kids, across nightwear, inner wear, lounge wear, bridal lingerie, bath wear, kitchen wear and sportswear.
(To be updated.)