Mumbai-based creative agency Eggfirst has bagged the creative duties of Pest Control India (PCI). The account was won following a multi-agency pitch.
On the appointment, Joshua Rao, executive director, PCI, said, “PCI is known in the market as a trusted and reliable pest control brand, but not everyone knows about the vast variety of pest management services we offer. Also, we wanted to make people aware that PCI is not just another pest control operator; we have amongst the most advanced R&D facilities with state-of-the-art quality control and safety measures. Eggfirst was able to capture this vision perfectly and understood the image we wished to create in the market. Their strategy to make this happen convinced us all that Eggfirst was the right agency. Their creative strength is beyond doubt too.”
Ravikant Banka, CMD, Eggfirst, added, “PCI is a trusted brand with a legacy of over five decades, the biggest in pest control in India. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights. And we are confident of bringing PCI’s vision to life with our incisive strategy and powerful creative.”