The Advertising Club of Bombay has received 276 entries for the tenth edition of the EFFIES which are to be held on the 7th of December 2010 at the Turf Club in Mumbai. This is the highest ever entries received for the Awards. For the record, the entries were closed on the 9th of November 2010. The second round of judging, which includes the case-study presentation, is scheduled for November 24 in Mumbai.
Commenting on the response, Bipin Pandit, general manager, Advertising Club Bombay, said, “Getting 276 entries and thus securing the highest ever entries didn’t come as a shock for us. The EFFIES is a tremendous opportunity for clients to get the recognition too, as we recognise both the client as well as the agency. The industry has some good case studies to showcase which have been executed through great strategy that has got great results too. That is why we’ve got whole hearted participation.”
“The industry knows how important the EFFIES are and now that we’re into the 10th year of the awards, it’s befitting to get such a response,” he added.