Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Dec 15, 2009
Effies '09 case studies: New venue, new theatrics
A total of 33 shortlisted case studies were presented on Monday as part of the Effies, the Advertising Club of Bombay’s annual awards for effectiveness in advertising.Most agencies began queuing up early morning for a dry run of their presentations at KC College’s Rama Watumull’s auditorium, a change from the Welingkar’s, which has hosted these presentations for the past few years.Attendance was low-key, but advertising professionals from Lowe Lintas, O&M, Mudra did show up to support their agencies.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20260108&c=1)
.jpg&h=268&w=401&q=100&v=20260108&c=1)
.gif&h=268&w=401&q=100&v=20260108&c=1)
Just Published
Advertising
33 minutes ago
Azorte’s bid to be Gen Z’s ‘safe space’
Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.
.png&h=268&w=401&q=100&v=20260108&c=1)
Advertising
1 hour ago
When shoppers go all-in on AI
According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.
.png&h=268&w=401&q=100&v=20260108&c=1)
Advertising
2 hours ago
2026: Less noise, more nerve. (One can hope.)
The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Marketing
23 hours ago
Forevermark tests retail playbook in India’s ...
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
