
Winners of the 2021 edition of the Effies were announced virtually on 29 October.
McCann Worldgroup India won the ‘Agency of the Year’ with a total of a Gold, nine Silver and 20 Bronze Effies.
The Gold win was for ‘Using virality to fight the Virus’ for Dettol.
Hindustan Unilever bagged the ‘Client of the Year’.
Ogilvy won the Grand Effie for Cadbury Dairy Milk’s ‘Melting Power Distance’. It also won four Gold, seven Silver and nine Bronze Effies. Three of the Gold wins were for Cadbury Celebrations’ ‘Not Just a Cadbury Ad’ and the other came for Fevikwik’s ‘Fix it or forfeit it – Phenko Nahi Jodo’.
MullenLowe Lintas Group won the most Gold Effies on the night – a total of five. It also won nine Silver and eight Bronze Effies.
Two of the Gold wins were for Lifebuoy’s ‘H is for Handwashing’. The agency won a Gold each for Lifebuoy’s ‘Use any soap’, Britannia Marie Gold’s ‘Sustaining a campaign for empowering homemakers’, and Surf Excel’s ‘Giving fight against dirt a karmic perspective’.
DDB Mudra Group, One97 Communications and The Womb won two Gold Effies each.
DDB Mudra Group’s Gold wins came for McDonald’s ‘Welcome to the future of experience’ and Stayfree’s ‘It’s just a period when EVERYONE says period’.
One97 Communications’ Gold was for Paytm Soundbox’s ‘The Sound of Reassurance’.
The Womb’s Gold wins were for Friend Dry Pants ‘It’s okay to pee in your pants’ and RIO Pads’ ‘India! Periods are Red, not Blue’.
Siriti won a Gold for The Wishing Factor’s ‘#UltaHokeThalassemiaRoke.
Winning entries (followed by agency and client of the year tally)
S.NO | Entrant | Brand | Campaign Title | Client | Metal |
1. Agricultural, Industrial & Building | |||||
1 | The Ogilvy Group | Roff | Prevent Your Dream Home from Becoming Your Nightmare | Pidilite Industries Limited | Finalist |
2 |
The Ogilvy Group Contributing Agency 1 : St+art India Foundation |
Asian Paints SmartCare Damp Proof | Chemical nahi, Damp Proof Sahi | Asian Paints Ltd. | Finalist |
2. Automotive - Aftermarket (NON-OEM) | |||||
1 | The Ogilvy Group | Cars24 | Duniya Boli Lagayegi | Cars24 Services Private Limited | Silver |
3. Automotive - Vehicles (OEM) | |||||
1 | McCann Worldgroup India | Hero Pleasure | Women's Liberation - The 2019 edition | Hero MotoCorp Limited | Silver |
2 | McCann Worldgroup India | Hero Corporate | Reminding Hero that it’s a Hero | Hero MotoCorp Limited | Bronze |
3 | McCann Worldgroup India | Hero Destini | An upgrade that middle class dads can’t refuse | Hero MotoCorp Limited | Finalist |
4 | The Ogilvy Group | Hero Lectro | Move at your will | Hero Lectro (A division of Hero Cycles Ltd) | Finalist |
5 |
The Ogilvy Group Contributing Agency 1 : Interactive Avenue |
Bajaj Dominar | How Dominar Got Young Motorcyclists HIGH on Touring | Bajaj Auto Limited | Finalist |
4. Beauty | |||||
NO METAL AWARDED | |||||
5. Beverages Non-Alcohol | |||||
1 | McCann Worldgroup India | Nescafe | Creating India's coffee generation | NESTLÉ INDIA LIMITED | Silver |
2 |
Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Edelman India |
Pepsi | How India home-delivered food to lockdown-affected unemployed restaurant workers. | PepsiCo India Holdings Pvt. Ltd. | Finalist |
3 |
Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Edelman India |
Pepsi | Why India celebrated singles on Valentine’s Day. | PepsiCo India Holdings Pvt. Ltd. | Finalist |
4 | The Ogilvy Group | Brooke Bond Red Label | When Tea Transcends Prejudice | Hindustan Unilever Limited | Finalist |
6. Brown Goods & Services | |||||
NO ENTRIES RECEIVED | |||||
7. Education | |||||
1 | McCann Worldgroup India | Unacademy | How Unacademy gave the disadvantaged, an advantage | Sorting Hat Technologies Pvt. Ltd. | Silver |
2 | MullenLowe Lintas Group | Unacademy | Making the IPL the most fun classroom! | Sorting Hat Technologies Pvt. Ltd. | Finalist |
8. Electronics | |||||
1 |
One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India |
Paytm | Paytm Soundbox: The Sound Of Reassurance | One97 Communications Limited | Gold |
2 | MullenLowe Lintas Group | Google Nest | All of Google, For All of You | Google Asia Pacific Pte. Ltd. | Bronze |
3 | Cheil India | Samsung Galaxy M | Galaxy M Series: The Monster Rises | Samsung India Electronics Pvt. Ltd. | Finalist |
4 |
MullenLowe Lintas Group Contributing Agency 1 : Magnon Interactive Pvt. Ltd. |
HP NeverStop Laser Printers | HP NeverStop won’t stop, even for a pandemic | HP India Sales Pvt. Ltd. | Finalist |
9. Fashion | |||||
1 | The Ogilvy Group | Titan Watches | Why do we still gift wrist watches? | Titan Company Limited | Finalist |
10. Finance | |||||
1 | McCann Worldgroup India | Mastercard India | The aadhar for payment | Mastercard India | Silver |
2 | Leo Burnett | PhonePe Private Limited | Convincing the Argumentative Indian to adopt UPI through PhonePe | PhonePe Private Limited | Bronze |
3 | MullenLowe Lintas Group | Motilal Oswal | Poor Quality Hurts | Motilal Oswal Asset Management Company Ltd. | Finalist |
4 | MullenLowe Lintas Group | Axis Bank | Future Key for Axis Bank: An Open Heart | Axis Bank Limited | Finalist |
11. Food | |||||
1 |
The Ogilvy Group Contributing Agency 1 : Wavemaker India Contributing Agency 2 : DeltaX |
Cadbury Celebrations | Not Just A Cadbury Ad | Mondelez India Pvt. Ltd. | Silver |
2 |
The Ogilvy Group Contributing Agency 1 : Wavemaker India |
Cadbury Dairy Milk | Melting Power Distance | Mondelez India Pvt. Ltd. | Silver |
3 | McCann Worldgroup India | Aashirvaad Atta with Multigrains | Helping Multigrain find a smooth passage into homes | ITC Ltd. | Bronze |
4 | McCann Worldgroup India | Aashirvaad Atta | Helping atta win hearts in India’s rice heartland | ITC Ltd. | Bronze |
5 | McCann Worldgroup India | Ceregrow | How Not To Fear Lockdown for Indian parents | NESTLÉ INDIA LIMITED | Finalist |
6 | McCann Worldgroup India | Daawat | Making people think of Daawat without a daawat | LT Foods Ltd. | Finalist |
7 | McCann Worldgroup India | Maggi | How cooking made Maggi more than a Maggi | NESTLÉ INDIA LIMITED | Finalist |
8 | McCann Worldgroup India | Maggi | How MeM earned an entry to Indian kitchens | NESTLÉ INDIA LIMITED | Finalist |
9 | Enormous Brands LLP | Domino's | DON’T JUST ORDER A SAFE PIZZA, REWARD YOURSELF WITH A DOMINO’S PIZZA | Jubilant Food Works Private Limited | Finalist |
10 | MullenLowe Lintas Group | Saffola Oils | SaffolaLife - Heart Healthy India | Saffola Oils | Finalist |
11 |
DDB Mudra Group Contributing Agency 1 : MSL India |
McDonald's | Bring McGrill Back | Connaught Plaza Restaurants Pvt. Ltd. | Finalist |
12 | MullenLowe Lintas Group | Hershey's | Dip the moment in Hershey's | Hershey India Private Limited | Finalist |
13 | MullenLowe Lintas Group | Kissan | Kissan - A fable of farmer goodness | Hindustan Unilever Limited | Finalist |
14 | MullenLowe Lintas Group | Knorr | How a bland soup got a gossipy make-over | Hindustan Unilever Limited | Finalist |
15 | The Ogilvy Group | Cadbury Dairy Milk Silk | Love in the times of Covid | Mondelez India Pvt. Ltd. | Finalist |
12. Government & Institutional | |||||
1 | McCann Worldgroup India | BMGF | Protecting Family Planning from the Family | Bill & Melinda Gates Foundation | Bronze |
13. Healthcare Products | |||||
1 | The Womb Communication | Friends Dry Pants | It's okay to pee in your pants | Nobel Hygiene Private Limited | Gold |
2 | The Womb Communication | Naselin | Prajapati, The Sleeping Night-Watchman | Cipla Health Pvt. Ltd. | Bronze |
3 | McCann Worldgroup India | Dettol | When new moms gave Dettol a new life | Reckitt Benckiser India Pvt. Ltd. | Finalist |
4 | Zenith Media | Eno | Eno Antakshari & Food Festival | GlaxoSmithKline Asia Private Ltd. | Finalist |
5 | The Ogilvy Group | Combiflam Plus | An Ad for Every Headache | Sanofi India Limited | Finalist |
6 | Havas Worldwide India Pvt. Ltd. | Durex | Durex Invisible, 4 weeks to No. 1 Bestseller | Reckitt Benckiser India Pvt. Ltd. | Finalist |
14. Healthcare Services | |||||
1 | Siriti | The Wishing Factory | #UltaHokeThalassemiaRoke | The Wishing Factory | Gold |
15. Home Furnishings Furniture | |||||
1 | Famous Innovations Digital Creative Pvt. Ltd. | Haier | Silent Performers | Haier Appliances (India) Private Limited | Silver |
16. Household Supplies & Services | |||||
1 | MullenLowe Lintas Group | Surf Excel | Restoring Childhood in the Time of Covid | Hindustan Unilever Limited | Bronze |
2 |
BBDO INDIA PVT LTD Contributing Agency 1 : Geometry Encompass |
ARIEL | Ariel #ShareTheLoad for Equal Sleep | Procter and Gamble Home Products Private Limited | Finalist |
3 | The Ogilvy Group | Nimwash | The first step to a great recipe | ITC Limited | Finalist |
17. Insurance and Related Products | |||||
1 | Leo Burnett | ACKO GENERAL INSURANCE LIMITED | Giving an age-old category a reality check | ACKO GENERAL INSURANCE LIMITED | Finalist |
2 | Leo Burnett | Canara HSBC OBC Life Insurance Company Limited | Promise Batao - Making India talk about Insurance | Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited | Finalist |
3 | Leo Burnett | HDFC Life | Celebrating Failure | HDFC Life Insurance Company Limited | Finalist |
4 | McCann Worldgroup India | ManipalCigna Health Insurance | Health Insurance for the Healthy | ManipalCigna Health Insurance | Finalist |
18. Media & Entertainment | |||||
1 | Leo Burnett | Spotify | Playlist Sunte Ja | Spotify India LLP | Bronze |
2 | Leo Burnett | Spotify | A Self Dissing Ad | Spotify India LLP | Finalist |
3 |
DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications |
Disney+ Hotstar | Meaningless data finds meaningful entertainment | Novi Digital Entertainment Pvt. Ltd. | Finalist |
19. Other Products | |||||
1 | The Ogilvy Group | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo | Pidilite Industries Limited | Gold |
2 | DDB Mudra Group | Bumble | Breaking records by breaking the rules | Bumble Holdings Limited | Bronze |
3 | The Ogilvy Group | Reeling them in with Reels | Bronze | ||
4 | The Ogilvy Group | Fevicol | Yakshagana | Pidilite Industries Limited | Bronze |
5 | Leo Burnett | Shaadi.com | Weddings From Home | Shaadi.com | Finalist |
20. Personal Care | |||||
1 |
MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore |
Lifebuoy | Use any soap | Hindustan Unilever Ltd. India | Gold |
2 |
MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore |
Lifebuoy | H is for Handwashing | Hindustan Unilever Ltd. India | Gold |
3 |
Leo Burnett Contributing Agency 1 : Pratham Education Foundation Contributing Agency 2 : Network 18 |
Whisper | Keep Girls In School | P&G Hygiene and Health Care Ltd. | Bronze |
4 | Grey Worldwide India Private Limited | Gillette | Barber Suraksha Programme | Procter & Gamble | Bronze |
5 | The Ogilvy Group | Savlon | Building a Hygiene Superbrand by integrated product launches and communications | ITC Limited | Bronze |
6 |
MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore |
Lifebuoy | Covid-19 Crisis, not Opportunity | Hindustan Unilever Ltd. India | Bronze |
7 |
Leo Burnett Contributing Agency 1 : Pratham Education Foundation |
Whisper | Mobileshaala | P&G Hygiene and Health Care Ltd. | Finalist |
8 | Leo Burnett | P&G Pampers | Pampers Lullaby to wake up mothers | P&G Pampers | Finalist |
9 |
Havas Worldwide India Pvt. Ltd. Contributing Agency 1 : Convosight Analytics Pvt. Ltd. |
Veet | Replacing the neighbourhood Salon with Veet Salon | Reckitt Benckiser India Pvt. Ltd. | Finalist |
10 | MullenLowe Lintas Group | Glow & Lovely | Staking our name to make her name | Hindustan Unilever Limited | Finalist |
11 | McCann Worldgroup India | Wild Stone | A deo that made social distancing desirable | Mcnroe Consumer Products Pvt. Ltd. | Finalist |
21. Professional services and solutions | |||||
1 |
MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity |
Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET | MullenLowe Lintas Group | Silver |
2 | The Ogilvy Group | Asian Paints | Saving the paint with Safe Painting | Asian Paints Ltd. | Finalist |
22. Retail | |||||
1 | MullenLowe Lintas Group | Swiggy | The ‘Swiggy–home food’ alliance | Bundl Technologies Private Limited | Silver |
2 | MullenLowe Lintas Group | Swiggy | Making an old norm the new normal | Bundl Technologies Private Limited | Bronze |
3 | McCann Worldgroup India | Flipkart | How India’s underdogs won Flipkart the festive battle | Flipkart Internet Private Limited | Bronze |
4 | The Ogilvy Group | Amazon | Making Small, Powerful | Amazon | Bronze |
5 | McCann Worldgroup India | OLX | Olx Secondhand: The Origins | OLX INDIA BV | Bronze |
23. Services - Telecom and related products | |||||
1 | MullenLowe Lintas Group | Google Assistant | Knowledge Has No Language | Google Asia Pacific Pte. Ltd. | Silver |
2 |
BBDO INDIA PVT LTD Contributing Agency 1 : MINDSHARE INDIA PVT LTD |
WhatsApp India | WhatsApp - It's Between You | Facebook India | Finalist |
3 | Leo Burnett | Bharti Airtel Limited | Your Questions Make Us Better | Bharti Airtel Limited | Finalist |
4 |
TAPROOT DENTSU INDIA COMMUNICATION PRIVATE LMITED Contributing Agency 1 : Leo Burnett |
Airtel | Gaining trust and admiration in India's most hated category | Bharti Airtel Limited | Finalist |
24. Snacks & Desserts | |||||
1 | McCann Worldgroup India | Happydent | When shining a new light won over GenZ | Perfetti Van Melle India Pvt. Ltd. | Silver |
2 |
Digitas India Contributing Agency 1 : Leo Burnett Contributing Agency 2 : Wavemaker India |
Oreo India | Oreo ReciPic | Mondelez India Foods Private Limited | Finalist |
3 |
Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : VMLY&R India Contributing Agency 3 : Edelman India Private Limited |
Kurkure | Mystery Masala Ki Chatpati Khoj (The Hunt for the Mystery Masala) | PepsiCo India Holdings Pvt. Ltd. | Finalist |
4 |
Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : AutumnGrey |
LAY'S | Getting India to Smile with Lay’s | Pepsico India Holdings Pvt. Ltd | Finalist |
5 |
The Ogilvy Group Contributing Agency 1 : Wavemaker India |
Cadbury Perk | Perk Missing Friends | Mondelez India Foods Pvt. Ltd. | Finalist |
25. Sporting events | |||||
1 |
DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications |
Disney+ Hotstar VIP | Preventing super saviour from becoming super spreader | Novi Digital Entertainment Pvt. Ltd. | Bronze |
26. Travel & Tourism | |||||
1 | OYO Hotels & Homes | OYO Hotels & Homes | Sanitised Before Your Eyes | OYO Hotels & Homes | Bronze |
2 | OYO Hotels & Homes | OYO Hotels & Homes | Come to OYO | OYO Hotels & Homes | Finalist |
27. Corporate Advertising / Reputation | |||||
1 |
MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore |
Lifebuoy | Use any soap | Hindustan Unilever Ltd. India | Silver |
2 | McCann Worldgroup India | Mastercard India | Bharat ka card | Mastercard India | Silver |
3 |
MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore |
Lifebuoy | H is for Handwashing | Hindustan Unilever Ltd. India | Bronze |
4 | McCann Worldgroup India | Happydent | When shining a new light won over GenZ | Perfetti Van Melle India Pvt. Ltd. | Bronze |
5 | McCann Worldgroup India | Zomato | Taking on the final frontier of women's liberation | Zomato Media Private Limited | Bronze |
6 |
DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR |
Stayfree | BRINGING MEN INTO MENSTRUATION | Johnson & Johnson Private Limited | Finalist |
7 | OYO Hotels & Homes | OYO Hotels & Homes | Making online a safe space for women | OYO Hotels & Homes | Finalist |
8 | McCann Worldgroup India | Nescafe | Making the 'work beverage' the 'work-from-home beverage' | NESTLÉ INDIA LIMITED | Finalist |
9 | Grey Worldwide India Private Limited | Gillette | Barber Suraksha Programme | Procter & Gamble | Finalist |
10 | DDB Mudra Group | FBB | Reimagining Holi – For Women, On Women’s Day | Future Retail Limited | Finalist |
11 | The Womb Communication | Mahindra Thar | Making Mahindra Desirable, One Thar At A Time | Mahindra & Mahindra | Finalist |
12 | McCann Worldgroup India | OLX | Olx Secondhand: The Origins | OLX INDIA BV | Finalist |
28. B2B | |||||
1 | McCann Worldgroup India | Udaan | How an app became the small retailer's wingman | Hiveloop Technologies Private Limited | Bronze |
2 | OYO Hotels & Homes | OYO Hotels & Homes | Discover OYO | OYO Hotels & Homes | Finalist |
3 | McCann Worldgroup India | Maggi | When Maggi created Mompreneurs | NESTLÉ INDIA LIMITED | Finalist |
4 | DDB Mudra Group | MilkoChill | Monsters of Milk | Prompt Equipments Pvt. Ltd. | Finalist |
5 | DDB Mudra Group | Gulf Oil India | Teaching like they learn | Gulf Oil Lubricants India | Finalist |
6 | The Womb Communication | Friends Dry Pants | It's okay to pee in your pants | Nobel Hygiene Private Limited | Finalist |
29. Interactive Marketing | |||||
1 |
The Ogilvy Group Contributing Agency 1 : Wavemaker India Contributing Agency 2 : DeltaX |
Cadbury Celebrations | Not Just A Cadbury Ad | Mondelez India Pvt. Ltd. | Gold |
2 | DDB Mudra Group | Netflix Inc. | WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL | Netflix Inc. | Bronze |
3 | Mindshare India | Pepsi | Salaam Namaste | PepsiCo India | Bronze |
4 | DDB Mudra Group | Spotify India | Turning an internet joke into millions in PR | Spotify India | Bronze |
5 | DDB Mudra Group | Spotify India | There’s a playlist for every emoji | Spotify India | Bronze |
6 | Dentsu Webchutney | Thappad | The World's Most Reported Trailer | Trigger-Happy Entertainment Pvt. Ltd. | Finalist |
7 |
Leo Burnett Contributing Agency 1 : Pratham Education Foundation Contributing Agency 2 : Network 18 |
Whisper | Keep Girls In School | P&G Hygiene and Health Care Ltd. | Finalist |
8 |
Leo Burnett Contributing Agency 1 : Pratham Education Foundation |
Whisper | Mobileshaala | P&G Hygiene and Health Care Ltd. | Finalist |
9 |
MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. Contributing Agency 4 : DENTSU IMPACT |
Tata Tea PREMIUM | FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA | TATA Consumer Products Limited | Finalist |
10 |
One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India |
Paytm | Paytm Soundbox: The Sound Of Reassurance | One97 Communications Limited | Finalist |
30. Small Town & Rural Marketing | |||||
1 | The Ogilvy Group | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo | Pidilite Industries Limited | Silver |
2 | McCann Worldgroup India | BMGF | Protecting Family Planning from the Family | Bill & Melinda Gates Foundation | Bronze |
3 | Zenith Media | Eno | Eno Project Rural | GlaxoSmithKline Asia Private Ltd. | Finalist |
4 |
Leo Burnett Contributing Agency 1 : Pratham Education Foundation |
Whisper | Mobileshaala | P&G Hygiene and Health Care Ltd. | Finalist |
5 | McCann Worldgroup India | Hero Destini | An upgrade that small town dads can’t refuse | Hero MotoCorp Limited | Finalist |
6 | McCann Worldgroup India | Dettol | Using virality to fight the virus | Reckitt Benckiser India Pvt. Ltd. | Finalist |
7 |
MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity |
Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET | MullenLowe Lintas Group | Finalist |
31. Regional | |||||
1 | McCann Worldgroup India | Maggi | How MeM earned an entry to Indian kitchens | NESTLÉ INDIA LIMITED | Finalist |
2 | McCann Worldgroup India | Aashirvaad Atta | Helping atta win hearts in India’s rice heartland | ITC Ltd. | Finalist |
3 | MullenLowe Lintas Group | Tata Tea GOLD | THE PERFECT TEA FOR THE PERFECTIONIST BENGALIS | TATA Consumer Products Limited | Finalist |
4 |
MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. |
Tata Tea Premium | CULTURE-LED BRAND PLAY WINS OVER HEARTS & TEACUPS IN UTTAR PRADESH | TATA Consumer Products Limited | Finalist |
5 |
The Ogilvy Group Contributing Agency 1 : Mindshare Fulcrum Contributing Agency 2 : SVF Entertainment Pvt. Ltd. |
Sunlight (Unilever) | Live Life in COlour | Hindustan Unilever Limited | Finalist |
6 | Leo Burnett | Bharti Airtel Limited | Your Questions Make Us Better | Bharti Airtel Limited | Finalist |
7 | The Ogilvy Group | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo | Pidilite Industries Limited | Finalist |
8 | Leo Burnett | Spotify | Spotify Playlists – International brand goes Regional | Spotify India LLP | Finalist |
9 | The Ogilvy Group | Fevicol | Yakshagana | Pidilite Industries Limited | Finalist |
32. Direct Marketing | |||||
1 |
One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India |
Paytm | Paytm Soundbox: The Sound Of Reassurance | One97 Communications Limited | Silver |
2 |
MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity |
Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET | MullenLowe Lintas Group | Silver |
3 | Leo Burnett | PhonePe Private Limited | Convincing the Argumentative Indian to adopt UPI through PhonePe | PhonePe Private limited | Silver |
4 | McCann Worldgroup India | Dettol | Using virality to fight the virus | Reckitt Benckiser India Pvt Ltd | Bronze |
5 | Dentsu Webchutney | Vice Media | The 8-Bit Journo | Juventud Digital Media Pvt. Ltd. | Finalist |
6 | DDB Mudra Group | Bumble | Changing the Gods of a religion | Bumble Holdings Limited | Finalist |
7 | McCann Worldgroup India | Miracle Mom | Rethinking Motherhood through the Language of Data | Reckitt India Pvt Ltd | Finalist |
8 | McCann Worldgroup India | Mastercard Team Cashless | How Mastercard won over the Small Shopkeepers of Bharat | Mastercard India Pvt. Ltd. | Finalist |
9 | Famous Innovations Digital Creative Pvt. Ltd. | Radio Zindagi | Applegram | Radio Zindagi | Finalist |
10 |
The Ogilvy Group Contributing Agency 1 : VMLY&R Commerce Encompass |
Asian Paints | Game of Gold | Asian Paints Ltd. | Finalist |
33. Experiential Marketing / Brand Experience : Product | |||||
1 |
The Ogilvy Group Contributing Agency 1 : Wavemaker India Contributing Agency 2 : DeltaX |
Cadbury Celebrations | Not Just A Cadbury Ad | Mondelez India Pvt. Ltd. | Gold |
2 | McCann Worldgroup India | Nescafe | Creating India's coffee generation | NESTLÉ INDIA LIMITED | Bronze |
3 |
DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World |
McDonald's | The One Hand Burger | McDonald's, Hardcastle Restaurants Pvt. Ltd. | Bronze |
4 | McCann Worldgroup India | Aashirvaad Atta | Helping atta win hearts in India’s rice heartland | ITC Ltd. | Bronze |
5 | Famous Innovations Digital Creative Pvt. Ltd. | Livpure | Cutting Pani | Livpure Pvt. Ltd. | Bronze |
6 |
The Ogilvy Group Contributing Agency 1 : VMLY&R Commerce Encompass |
Asian Paints | Game of Gold | Asian Paints Ltd. | Bronze |
7 |
Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : AutumnGrey |
LAY'S | Getting India to Smile with Lay’s | Pepsico India Holdings Pvt. Ltd | Finalist |
8 |
McCann Worldgroup India Contributing Agency 1 : Grapes Digital Pvt. Ltd. |
Alpenliebe Juzt-Jelly | How we elevated a candy to a dessert experience | Perfetti Van Melle India Pvt. Ltd. | Finalist |
9 |
The Ogilvy Group Contributing Agency 1 : Mindshare Fulcrum Contributing Agency 2 : SVF Entertainment Pvt. Ltd. |
Sunlight (Unilever) | Live Life in Colour | Hindustan Unilever Limited | Finalist |
10 | The Ogilvy Group | Cadbury Dairy Milk Silk | Love in the times of Covid | Mondelez India Pvt. Ltd. | Finalist |
33. Experiential Marketing / Brand Experience : Non-Product | |||||
1 | DDB Mudra Group | SPOTIFY INDIA | There’s a playlist for every emoji | Spotify India | Silver |
2 |
DDB Mudra Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : This is Tommy Pte Ltd |
Netflix Inc. | A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS | Netflix Inc. | Silver |
3 | Dentsu Webchutney | Vice Media | The 8-Bit Journo | Juventud Digital Media Pvt. Ltd. | Bronze |
4 | Aditya Birla Capital Ltd. | Aditya Birla Capital | Look Into The Future | Aditya Birla Capital Ltd. | Finalist |
5 | Leo Burnett | Canara HSBC OBC Life Insurance Company Limited | Promise Batao - Making India talk about Insurance | Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited | Finalist |
6 | DDB Mudra Group | Netflix Inc. | A story of love, break-ups and Netflix as the third-wheel | Netflix Inc. | Finalist |
7 | McCann Worldgroup India | Flipkart | How India’s underdogs won Flipkart the festive battle | Flipkart Internet Private Limited | Finalist |
8 | McCann Worldgroup India | Unacademy | How Unacademy gave the disadvantaged, an advantage | Sorting Hat Technologies Pvt. Ltd. | Finalist |
9 |
DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications |
Disney+ Hotstar VIP | Preventing super saviour from becoming super spreader | Novi Digital Entertainment Pvt. Ltd. | Finalist |
34A. Positive Change - Environmental : Brands | |||||
1 | Famous Innovations Digital Creative Pvt. Ltd. | Livpure | Cutting Pani | Livpure Pvt. Ltd. | Finalist |
34B. Positive Change - Environmental : Non-Profit | |||||
NO ENTRIES RECEIVED | |||||
35A. Positive Change - Social Good : Brands | |||||
1 |
The Ogilvy Group Contributing Agency 1: Wavemaker India |
Cadbury Dairy Milk | Melting Power Distance | Mondelez India Pvt. Ltd. | Silver |
2 |
MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity |
Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET | MullenLowe Lintas Group | Silver |
3 |
MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore |
Lifebuoy | Use any soap | Hindustan Unilever Ltd. India | Silver |
4 | Famous Innovations Digital Creative Pvt. Ltd. | Radio Zindagi | Applegram | Radio Zindagi | Bronze |
5 | The Womb Communication | Friends Dry Pants | It's okay to pee in your pants | Nobel Hygiene Private Limited | Bronze |
6 |
DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR |
Stayfree | BRINGING MEN INTO MENSTRUATION | Johnson & Johnson Private Limited | Bronze |
7 | McCann Worldgroup India | Dettol | Using virality to fight the virus | Reckitt Benckiser India Pvt Ltd | Bronze |
8 | Wunderman Thompson India | The Telegraph | Changing the prayer and praying for change | ABP Pvt. Ltd. | Bronze |
9 |
DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World |
McDonald's | One Bite Closer to Equality | McDonald's, Hardcastle Restaurants Pvt. Ltd. | Bronze |
10 | Leo Burnett | HDFC Bank | Mooh Bandh Rakho | HDFC Bank | Finalist |
11 | McCann Worldgroup India | Zomato | Taking on the final frontier of women's liberation | Zomato Media Private Limited | Finalist |
12 |
BBDO INDIA PVT LTD Contributing Agency 1 : Geometry Encompass |
ARIEL | Ariel #ShareTheLoad for Equal Sleep | Procter and Gamble Home Products Private Limited | Finalist |
13 | Leo Burnett | Canara HSBC OBC Life Insurance Company Limited | Promise Batao - Making India talk about Insurance | Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited | Finalist |
14 | McCann Worldgroup India | Harpic | Harpic Mission Paani - Reimagining the role of water. | Reckitt Benckiser India Pvt. Ltd. | Finalist |
15 | Wunderman Thompson India | The Times Of India | MASK INDIA | Bennett Coleman & Co. Ltd. | Finalist |
16 | Grey Worldwide India Private Limited | Gillette | Barber Suraksha Programme | Procter & Gamble | Finalist |
17 |
MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore |
Lifebuoy | Covid-19 Crisis, not Opportunity | Hindustan Unilever Ltd. India | Finalist |
18 | DDB Mudra Group | FBB | Reimagining Holi – For Women, On Women’s Day | Future Retail Limited | Finalist |
19 | Asatsu DK fortune Communications Pvt Ltd | Ghadi Detergent | Ghadi Detergent | If I can mask up, so can you! | RSPL Limited | Finalist |
20 | The Ogilvy Group | Savlon | No Hand Unwashed – getting a role model to get people to keep washing their hands | ITC Limited | Finalist |
21 | The Womb Communication | RIO Pads | India! Periods are Red, not Blue! | Nobel Hygiene Private Limited | Finalist |
22 | The Ogilvy Group | Clinic Plus | Tum Strong Ho | Hindustan Unilever Limited | Finalist |
35B. Positive Change - Social Good : Non-Profit | |||||
1 | MullenLowe Lintas Group | India Police | Policing the Virus | Mogae Media Private Limited | Silver |
2 | McCann Worldgroup India | BMGF | Protecting Family Planning from the Family | Bill & Melinda Gates Foundation | Bronze |
3 |
MullenLowe Lintas Group Contributing Agency 1 : Jess Kohl and Phool Versha Foundation and NamMyoho Daan Team Contributing Agency 2 : PRETTYBIRD and Phool Versha Foundation and NamMyoho Daan Team |
Phool Versha Foundation & NamMyoho Daan Foundation | COUNT US IN | Phool Versha & Nammyoho Daan | Finalist |
36. David v/s Goliath | |||||
1 | The Womb Communication | RIO Pads | India! Periods are Red, not Blue! | Nobel Hygiene Private Limited | Gold |
2 | Famous Innovations Digital Creative Pvt. Ltd. | Burger King | Lonely No More | Burger King India Private Limited | Bronze |
3 | Famous Innovations Digital Creative Pvt. Ltd. | Haier | Silent Performers | Haier Appliances (India) Private Limited | Bronze |
4 | McCann Worldgroup India | Hero Corporate | Reminding Hero that it’s a Hero | Hero MotoCorp Limited | Finalist |
5 | DDB Mudra Group | Bumble | First moves | Bumble Holdings Limited | Finalist |
6 | McCann Worldgroup India | Maggi | How MeM earned an entry to Indian kitchens | NESTLÉ INDIA LIMITED | Finalist |
7 | TBWA India | JSW Paints | Har rang har kisi ka | JSW Paints | Finalist |
8 |
DDB Mudra Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : This is Tommy Pte Ltd |
Netflix Inc. | A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS | Netflix Inc. | Finalist |
9 | The Ogilvy Group | Amazon | Kuch Zaroori, Kuch Hum Sabki Zimmedaari | Amazon | Finalist |
10 | The Womb Communication | Raj Super White | Wash. Don't get washed off! | Raj Industries Pvt. Ltd. | Finalist |
37A. Integrated Advertising Campaign : Products | |||||
1 | Havas Worldwide India Pvt. Ltd. | Durex | Durex Invisible, 4 weeks to No. 1 Bestseller | Reckitt Benckiser India Pvt. Ltd. | Bronze |
2 |
MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. Contributing Agency 4 : DENTSU IMPACT |
Tata Tea PREMIUM | FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA | Tata Consumer Products Limited | Bronze |
3 |
The Ogilvy Group Contributing Agency 1 : Wavemaker India |
Mondelez India - Cadbury 5Star | Cadbury 5-Star Bounces Back By Doing Nothing | Mondelez India Foods Private Limited (Formerly Cadbury India Ltd.) | Finalist |
4 | McCann Worldgroup India | Aashirvaad Atta with Multigrains | Helping Multigrain find a smooth passage into homes | ITC Ltd. | Finalist |
5 |
The Ogilvy Group Contributing Agency : Wavemaker India |
Cadbury Bournvita | WINNING OVER HORLICKS' FASTEST TALLEST SHARPEST STRONGEST COVID CLAIM | Mondelez India Foods Private Limited | Finalist |
6 | McCann Worldgroup India | Flipkart | How India’s underdogs won Flipkart the festive battle | Flipkart Internet Private Limited | Finalist |
7 | MullenLowe Lintas Group | Google Nest | All of Google, For All of You | Google Asia Pacific Pte. Ltd. | Finalist |
8 | WYP Brand Solutions Pvt. Ltd. | Diageo (India) Pvt. Ltd. | THE STRIDING MAN STRIDING ACROSS MEDIUMS | Diageo India Pvt. Ltd. | Finalist |
9 | The Womb Communication | Naselin | Prajapati, The Sleeping Night-Watchman | Cipla Health Pvt. Ltd. | Finalist |
10 | McCann Worldgroup India | Mastercard India | The aadhar for payment | Mastercard India | Finalist |
11 |
Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : AutumnGrey |
LAY'S | Getting India to Smile with Lay’s | Pepsico India Holdings Pvt. Ltd. | Finalist |
12 |
MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore |
Lifebuoy | Covid-19 Crisis, not Opportunity | Hindustan Unilever Ltd. India | Finalist |
13 |
The Ogilvy Group Contributing Agency 1 : Wavemaker India |
Cadbury Celebrations | Making Gifting Matter in Tough Times | Mondelez India Pvt. Ltd. | Finalist |
37B. Integrated Advertising Campaign : Non - Products | |||||
1 | McCann Worldgroup India | Unacademy | How Unacademy gave the disadvantaged, an advantage | Sorting Hat Technologies Pvt. Ltd. | Silver |
2 | MullenLowe Lintas Group | Google Assistant | Knowledge Has No Language | Google Asia Pacific Pte. Ltd. | Bronze |
3 | Hotstar Creative Communication | Disney+ Hotstar | Aarya | Disney+ Hotstar | Finalist |
4 | Leo Burnett | Bharti Airtel Limited | Your Questions Make Us Better | Bharti Airtel Limited | Finalist |
5 | The Womb Communication | upGrad | To get ahead, don't lick ass, kick ass. | upGrad Education Private Limited | Finalist |
6 |
DDB Mudra Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : This is Tommy Pte Ltd |
Netflix Inc. | A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS | Netflix Inc. | Finalist |
38A. Sustained Success : Products | |||||
1 | MullenLowe Lintas Group | Surf Excel | Giving fight against dirt a karmic perspective | Hindustan Unilever Limited | Gold |
2 |
DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR |
Stayfree | It’s just a Period when EVERYONE says period | Johnson & Johnson Private Limited | Gold |
3 | MullenLowe Lintas Group | Britannia Marie Gold | SUSTAINING A CAMPAIGN FOR EMPOWERING HOMEMAKERS | Britannia Industries Limited | Gold |
4 |
BBDO INDIA PVT LTD Contributing Agency 1 : Geometry Encompass Contributing Agency 2 : KINNECT Contributing Agency 3 : Ketchum Sampark Pvt ltd |
ARIEL | Ariel #ShareTheLoad | Procter and Gamble Home Products Private Limited | Silver |
5 | McCann Worldgroup India | Nescafe | Creating India's coffee generation | NESTLÉ INDIA LIMITED | Silver |
6 | One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India | Paytm | How a brand became a verb | One97 Communications Limited | Silver |
7 | The Ogilvy Group | Brooke Bond Red Label | Red Label - Taste of Togetherness | Hindustan Unilever Limited | Silver |
8 | McCann Worldgroup India | Dettol | When new moms gave Dettol a new life | Reckitt Benckiser India Pvt. Ltd. | Bronze |
9 | DDB Mudra Group | Johnson's baby | A Case Of Regained Trust | Johnson and Johnson India Private Limited | Finalist |
38B. Sustained Success : Services | |||||
1 | DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications | Hotstar | From Solo to Super Social: How mobile became cricket’s favourite screen | Novi Digital Entertainment Pvt. Ltd. | Bronze |
39. New Product or Service : Product | |||||
1 | The Womb Communication | Mahindra Thar | An Auction That Increased Price Perception | Mahindra & Mahindra | Silver |
2 |
DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World |
McDonald's | The Next Best Thing To Redesigning Burgers | McDonald's, Hardcastle Restaurants Pvt. Ltd. | Silver |
3 | Havas Worldwide India Pvt. Ltd. | Durex | Durex Invisible, 4 weeks to No. 1 Bestseller | Reckitt Benckiser India Pvt. Ltd. | Bronze |
4 | The Ogilvy Group | Savlon | Seeding new Surface Hygiene habits in a pandemic through humour | ITC Limited | Bronze |
5 |
McCann Worldgroup India Contributing Agency 1 : Foxymoron |
Maybelline India | The foundation of fairness | L'Oréal India | Bronze |
6 | Cheil India | Samsung Galaxy M | Galaxy M Series: The Monster Rises | Samsung India Electronics Pvt. Ltd. | Finalist |
7 | The Ogilvy Group | Bisleri | Don't Worry, It's Bisleri | Bisleri International Private Limited | Finalist |
8 | The Ogilvy Group | Nimwash | The first step to a great recipe | ITC Limited | Finalist |
9 |
Leo Burnett Contributing Agency 1 : Content Factory |
Skechers | India Go Like Never Before | Skechers South Asia Private Limited | Finalist |
39. New Product or Service : Service | |||||
1 | Dentsu Webchutney | Vice Media | The 8-Bit Journo | Juventud Digital Media Pvt. Ltd. | Silver |
2 | McCann Worldgroup India | Unacademy | How Unacademy gave the disadvantaged, an advantage | Sorting Hat Technologies Pvt. Ltd. | Silver |
3 | DDB Mudra Group | Meesho | Call Me By Your Name | Fashnear Technologies Private Limited | Bronze |
4 | McCann Worldgroup India | Udaan | How an app became the small retailer's wingman | Hiveloop Technologies Private Limited | Bronze |
5 | The Ogilvy Group | Reeling them in with Reels | Bronze | ||
6 | McCann Worldgroup India Contributing Agency 1 : MRM | Mastercard India | Mastercard's POS-abilities | Mastercard India | Finalist |
7 | Havas Worldwide India Pvt. Ltd. | Lionsgate Play | Watch More, Browse Less | Lionsgate Play | Finalist |
40. Influencer Marketing | |||||
1 | McCann Worldgroup India | Dettol | Using virality to fight the virus | Reckitt Benckiser India Pvt. Ltd. | Gold |
2 | Creativeland Asia Pvt. Ltd. | Godrej Expert Rich Crème | #ColourLikeKaran | Godrej Consumer Products Limited | Silver |
3 | WYP Brand Solutions Pvt. Ltd. | Diageo (India) Pvt. Ltd. | BRINGING OUT THE STRIDING MAN IN EVERYONE | Diageo India Pvt. Ltd. | Silver |
4 | Siriti | The Wishing Factory | #UltaHokeThalassemiaRoke | The Wishing Factory | Bronze |
5 | Siriti | SNEHA | #LockdownMeinLockup | SNEHA MUMBAI | Bronze |
6 | Wunderman Thompson India Contributing Agency 1 : Mindshare India | Instagram Business | Making marketers experience the love their brands deserve | Facebook India Online Services Pvt. Ltd. | Bronze |
7 | The Ogilvy Group Contributing Agency 1 : Wavemaker India | Cadbury Perk | Perk Missing Friends | Mondelez India Foods Pvt. Ltd. | Bronze |
8 | Mindshare | Pepsi | Salaam Namaste | PepsiCo India | Finalist |
9 |
Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : VMLY&R India |
LAY'S | Lay’s Heartwork – an ode to unsung heroes | Pepsico India Holdings Pvt. Ltd | Finalist |
41. Use Of Data | |||||
1 | OYO Hotels & Homes | OYO Hotels & Homes | Making online a safe space for women | OYO Hotels & Homes | Silver |
2 |
DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR |
Stayfree | BRINGING MEN INTO MENSTRUATION | Johnson & Johnson Private Limited | Bronze |
3 | OYO Hotels & Homes | OYO Hotels & Homes | Sanitised Before Your Eyes | OYO Hotels & Homes | Bronze |
4 | DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications | Disney+ Hotstar VIP | A phone call from Ironman got fans tuning in | Novi Digital Entertainment Pvt. Ltd. | Bronze |
5 | DDB Mudra Group | Netflix Inc. | WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL | Netflix Inc. | Finalist |
6 | Mindshare India | Blueair | Pollution Alert System | Hindustan Unilever Limited | Finalist |
7 | Mindshare India | Boost | Boost Stamina Meter - A new currency in town ! | Hindustan Unilever Limited | Finalist |
8 | Leo Burnett Contributing Agency 1 : Digitas | Oreo | Defining new moments of playful connections for the entire family | Mondelez India Foods Pvt. Ltd. | Finalist |
42. The Internal Marketing Award | |||||
1 | MullenLowe Lintas Group | Axis Bank | GIG-A-Opportunities: A platform open for talent | Axis Bank Limited | Finalist |
43. The Disruptive Differentiators Award : Product | |||||
1 | MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore | Lifebuoy | H is for Handwashing | Hindustan Unilever Ltd. India | Gold |
2 |
The Ogilvy Group Contributing Agency 1 : WaveMaker India Contributing Agency 2 : DeltaX |
Cadbury Celebrations | Not Just A Cadbury Ad | Mondelez India Pvt. Ltd. | Gold |
3 |
DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR |
Stayfree | BRINGING MEN INTO MENSTRUATION | Johnson & Johnson Private Limited | Silver |
4 | The Womb Communication | RIO Pads | India! Periods are Red, not Blue! | Nobel Hygiene Private Limited | Silver |
5 | The Ogilvy Group | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo | Pidilite Industries Limited | Silver |
6 |
MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. Contributing Agency 4 : DENTSU IMPACT |
Tata Tea PREMIUM | FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA | Tata Consumer Products Limited | Bronze |
7 | McCann Worldgroup India | Aashirvaad Atta with Multigrains | Helping Multigrain find a smooth passage into homes | ITC Ltd. | Bronze |
8 |
The Ogilvy Group Contributing Agency 1 : Wavemaker India |
Cadbury Dairy Milk | Melting Power Distance | Mondelez India Pvt. Ltd. | Bronze |
9 |
Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Edelman India |
Pepsi | Why India celebrated singles on Valentine’s Day. | PepsiCo India Holdings Pvt. Ltd. | Finalist |
10 | McCann Worldgroup India | Maggi | When Maggi created Mompreneurs | NESTLÉ INDIA LIMITED | Finalist |
11 | The Ogilvy Group Contributing Agency 1 : Wavemaker India | Mondelez India - Cadbury 5Star | Cadbury 5-Star Bounces Back By Doing Nothing | Mondelez India Foods Private Limited | Finalist |
12 | Edelman India Contributing Agency 1 : Wunderman Thompson India | Lay's | Turning Packaging into Pop Culture | PepsiCo India | Finalist |
13 | MullenLowe Lintas Group | Google Nest | All of Google, For All of You | Google Asia Pacific Pte. Ltd. | Finalist |
14 |
The Ogilvy Group Contributing Agency 1 : Mindshare Fulcrum Contributing Agency 2 : SVF Entertainment Pvt. Ltd. |
Sunlight (Unilever) | Live Life in COlour | Hindustan Unilever Limited | Finalist |
43. The Disruptive Differentiators Award : Non-Product | |||||
1 |
DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World |
McDonald's | Welcome to the Future of Experience | McDonald's, Hardcastle Restaurants Pvt. Ltd. | Gold |
2 |
One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India |
Paytm | Paytm Soundbox: The Sound Of Reassurance | One97 Communications Limited | Gold |
3 | Leo Burnett | PhonePe Private Limited | Convincing the Argumentative Indian to adopt UPI through PhonePe | PhonePe Private limited | Silver |
4 | TAPROOT DENTSU INDIA COMMUNICATION PRIVATE LMITED | Pooja Didi | Facebook India | Silver | |
5 | OYO Hotels & Homes | OYO Hotels & Homes | Sanitised Before Your Eyes | OYO Hotels & Homes | Bronze |
6 | DDB Mudra Group | Meesho | Social Commerce Says Namaste | Fashnear Technologies Private Limited | Bronze |
7 | DDB Mudra Group | Spotify India | There’s a playlist for every emoji | Spotify India | Bronze |
8 | Dentsu Webchutney | Thappad | The World's Most Reported Trailer | Trigger-Happy Entertainment Pvt. Ltd. | Bronze |
9 | DDB Mudra Group | Bumble | No women, No growth | Bumble Holdings Limited | Finalist |
10 | Siriti | SNEHA | #LockdownMeinLockup | SNEHA MUMBAI | Finalist |
11 |
Wunderman Thompson, India Lead Agency 1 : Contract Advertising (India) Private Ltd. |
Shoppers Stop | Stop The Bias | Shoppers Stop Limited | Finalist |
12 |
Contract Advertising (India) Private Ltd. Contributing Agency 1 : Wunderman Thompson, India |
The Hongkong and Shanghai Banking Corporation Limited, India | India Beyond Boundaries | The Hongkong and Shanghai Banking Corporation Limited, India | Finalist |
13 | The Womb Communication | upGrad | To get ahead, don't lick ass, kick ass. | upGrad Education Private Limited | Finalist |
14 | DDB Mudra Group | Netflix Inc. | WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL | Netflix Inc. | Finalist |
15 | MullenLowe Lintas Group | Google Pay | Go India Game - India toh humare dil mein | Google Asia Pacific Pte. Ltd. | Finalist |
16 | Famous Innovations Digital Creative Pvt. Ltd. | Monster.com | Work life balance | Monster.com India Pvt. Ltd. | Finalist |
44A. Small Budgets : Products | |||||
1 | Wieden+Kennedy | IndiGo | Lean, Clean Flying Machine | IndiGo (InterGlobe Aviation Ltd.) | Silver |
2 | The Womb Communication | Mahindra Thar | An Auction That Increased Price Perception | Mahindra & Mahindra | Bronze |
3 | McCann Worldgroup India | Wild Stone | A deo that made social distancing desirable | Mcnroe Consumer Products Pvt. Ltd. | Bronze |
4 | Leo Burnett | Jeep India | My Big Ganesha | FCA India Automobiles Pvt. Ltd. | Finalist |
5 | WATConsult | Tata Starbucks | Barista Call Out | Tata Starbucks | Finalist |
6 | McCann Worldgroup India | Daawat | Why Daawat chose to uninvite people this Rakshabandhan | LT Foods Ltd. | Finalist |
7 | DDB Mudra Group | McDonald's India | Switching Gears from Footfalls to Drive Thrus | McDonald's India (West & South) | Finalist |
8 | Mindshare India | Blueair | Pollution Alert System | Hindustan Unilever Limited | Finalist |
44B. Small Budgets : Services | |||||
1 | MullenLowe Lintas Group | India Police | Policing the Virus | Mogae Media Private Limited | Silver |
2 | Siriti | SNEHA | #LockdownMeinLockup | SNEHA MUMBAI | Silver |
3 | DDB Mudra Group | Spotify India | There’s a playlist for every emoji | Spotify India | Finalist |
4 | DDB Mudra Group | Bumble | Changing the Gods of a religion | Bumble Holdings Limited | Finalist |
GRAND EFFIE | |||||
1 |
The Ogilvy Group Contributing Agency 1 : Wavemaker India |
Cadbury Dairy Milk | Melting Power Distance | Mondelez India Pvt. Ltd. | Category : Integrated Advertising Campaign : Products |
Agency of the Year
SR. NO. | NAME OF THE ENTRANT | NO. OF METALS | Lead Agency 1 & Contributing Agency 1,2,3,4 Points | TOTAL POINTS | ||||
GRAND EFFIE | GOLD | SILVER | BRONZE | FINALIST | ||||
12 POINTS | 8 POINTS | 6 POINTS | 4 POINTS | 2 POINTS | ||||
1 | McCann Worldgroup India | 0 | 1 | 9 | 20 | 30 | 15 | 217 |
2 | The Ogilvy Group | 1 | 4 | 7 | 9 | 27 | 0 | 176 |
3 | MullenLowe Lintas Group | 0 | 5 | 9 | 8 | 20 | 0 | 166 |
4 | DDB Mudra Group | 0 | 2 | 4 | 14 | 20 | 0 | 136 |
5 | Leo Burnett | 0 | 0 | 2 | 3 | 20 | 2 | 66 |
6 | The Womb Communication | 0 | 2 | 2 | 3 | 7 | 0 | 54 |
7 | Wavemaker | 0 | 0 | 0 | 0 | 0 | 48 | 48 |
8 | One97 Communications Limited | 0 | 2 | 2 | 0 | 1 | 0 | 30 |
9 | Wunderman Thompson India | 0 | 0 | 0 | 2 | 10 | 2 | 30 |
10 | Famous Innovations Digital Creative Pvt. Ltd. | 0 | 0 | 1 | 4 | 3 | 0 | 28 |
11 | OYO Hotels & Homes | 0 | 0 | 1 | 3 | 3 | 0 | 24 |
12 | Siriti | 0 | 1 | 1 | 2 | 1 | 0 | 24 |
13 | MullenLowe Singapore | 0 | 0 | 0 | 0 | 0 | 24 | 24 |
14 | Mindshare India | 0 | 0 | 0 | 1 | 4 | 11 | 23 |
15 | Dentsu Webchutney | 0 | 0 | 1 | 2 | 2 | 0 | 18 |
16 | DeltaX | 0 | 0 | 0 | 0 | 0 | 15 | 15 |
17 | Havas Worldwide India Pvt. Ltd. | 0 | 0 | 0 | 2 | 3 | 0 | 14 |
18 | Interactive Avenues (J3) | 0 | 0 | 0 | 0 | 0 | 13 | 13 |
19 | BBDO INDIA PVT LTD | 0 | 0 | 1 | 0 | 3 | 0 | 12 |
20 | Adfactors PR | 0 | 0 | 0 | 0 | 0 | 12 | 12 |
21 | Avian WE | 0 | 0 | 0 | 0 | 0 | 11 | 11 |
22 | Madison World | 0 | 0 | 0 | 0 | 0 | 11 | 11 |
23 | Edelman India Private Limited | 0 | 0 | 0 | 0 | 1 | 8 | 10 |
24 | Hotstar Creative Communication | 0 | 0 | 0 | 0 | 1 | 8 | 10 |
25 | Axis Bank | 0 | 0 | 0 | 0 | 0 | 10 | 10 |
26 | Bharti Airtel | 0 | 0 | 0 | 0 | 0 | 10 | 10 |
27 | RadioCity | 0 | 0 | 0 | 0 | 0 | 10 | 10 |
28 | Zee Entertainment Enterprises Ltd | 0 | 0 | 0 | 0 | 0 | 10 | 10 |
29 | Grey Worldwide India Private Limited | 0 | 0 | 0 | 1 | 2 | 0 | 8 |
30 | TAPROOT DENTSU INDIA COMMUNICATION PRIVATE LMITED | 0 | 0 | 1 | 0 | 1 | 0 | 8 |
31 | WYP Brand Solutions Pvt. Ltd. | 0 | 0 | 1 | 0 | 1 | 0 | 8 |
32 | Creativeland Asia Pvt. Ltd. | 0 | 0 | 1 | 0 | 0 | 0 | 6 |
33 | Wieden+Kennedy | 0 | 0 | 1 | 0 | 0 | 0 | 6 |
34 | ICARUS DESIGN PRIVATE LIMITED | 0 | 0 | 0 | 0 | 0 | 6 | 6 |
35 | Pratham Education Foundation | 0 | 0 | 0 | 0 | 0 | 6 | 6 |
36 | TREE DESIGN PVT. LTD. | 0 | 0 | 0 | 0 | 0 | 6 | 6 |
37 | DENTSU IMPACT | 0 | 0 | 0 | 0 | 0 | 5 | 5 |
38 | Geometry Encompass | 0 | 0 | 0 | 0 | 0 | 5 | 5 |
39 | This is Tommy Pte Ltd | 0 | 0 | 0 | 0 | 0 | 5 | 5 |
40 | VMLY&R India | 0 | 0 | 0 | 0 | 0 | 5 | 5 |
41 | Cheil India | 0 | 0 | 0 | 0 | 2 | 0 | 4 |
42 | Contract Advertising (India) Private Ltd. | 0 | 0 | 0 | 0 | 1 | 2 | 4 |
43 | Zenith Media | 0 | 0 | 0 | 0 | 2 | 0 | 4 |
44 | Digitas India | 0 | 0 | 0 | 0 | 1 | 1 | 3 |
45 | AutumnGrey | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
46 | Ketchum Sampark Pvt ltd | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
47 | KINNECT | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
48 | Mindshare Fulcrum | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
49 | Network 18 | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
50 | SVF Entertainment Pvt. Ltd. | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
51 | Aditya Birla Capital Ltd. | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
52 | Asatsu DK fortune Communications Pvt Ltd | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
53 | Enormous Brands LLP | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
54 | TBWA India | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
55 | WATConsult | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
56 | Foxymoron | 0 | 0 | 0 | 0 | 0 | 2 | 2 |
57 | Content Factory | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
58 | Convosight Analytics Pvt. Ltd. | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
59 | Grapes Digital Pvt. Ltd. | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
60 | Jess Kohl and Phool Versha Foundationand NamMyoho Daan Team | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
61 | Magnon Interactive Pvt. Ltd. | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
62 | MRM | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
63 | MSL India | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
64 | PRETTYBIRD and Phool VershaFoundation and NamMyoho Daan Team | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
65 | St+art India Foundation | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
Client of the Year
SR. NO. | NAME OF THE CLIENT | NO. OF METALS | TOTAL POINTS | ||||
GRAND EFFIE | GOLD | SILVER | BRONZE | FINALIST | |||
12 POINTS | 8 POINTS | 6 POINTS | 4 POINTS | 2 POINTS | |||
1 | Hindustan Unilever Limited | 0 | 4 | 3 | 3 | 13 | 88 |
2 | Mondelez India Foods Pvt. Ltd. | 1 | 3 | 3 | 2 | 9 | 80 |
3 | Reckitt Benckiser India Pvt. Ltd. | 0 | 1 | 0 | 5 | 5 | 38 |
4 | ITC Limited | 0 | 0 | 0 | 6 | 5 | 34 |
5 | NESTLÉ INDIA LIMITED | 0 | 0 | 2 | 1 | 8 | 32 |
6 | Nobel Hygiene Private Limited | 0 | 2 | 1 | 1 | 2 | 30 |
7 | One97 Communications Limited | 0 | 2 | 2 | 0 | 1 | 30 |
8 | Pidilite Industries Limited | 0 | 1 | 2 | 1 | 3 | 30 |
9 | Spotify India | 0 | 0 | 1 | 4 | 3 | 28 |
10 | Johnson & Johnson Private Limited | 0 | 1 | 1 | 2 | 2 | 26 |
11 | McDonald's, Hardcastle Restaurants Pvt. Ltd. | 0 | 1 | 1 | 2 | 1 | 24 |
12 | OYO Hotels & Homes | 0 | 0 | 1 | 3 | 3 | 24 |
13 | Pepsico India Holdings Pvt. Ltd. | 0 | 0 | 0 | 1 | 10 | 24 |
14 | Sorting Hat Technologies Pvt. Ltd. | 0 | 0 | 3 | 0 | 2 | 22 |
15 | Google Asia Pacific Pte. Ltd. | 0 | 0 | 1 | 2 | 3 | 20 |
16 | MullenLowe Lintas Group | 0 | 0 | 3 | 0 | 1 | 20 |
17 | Netflix Inc. | 0 | 0 | 1 | 1 | 5 | 20 |
18 | Mastercard India Pvt. Ltd. | 0 | 0 | 2 | 0 | 3 | 18 |
19 | Procter and Gamble Home Products Private Limited | 0 | 0 | 1 | 1 | 4 | 18 |
20 | Hero MotoCorp Limited | 0 | 0 | 1 | 1 | 3 | 16 |
21 | Novi Digital Entertainment Pvt. Ltd. | 0 | 0 | 0 | 3 | 2 | 16 |
22 | PhonePe Private Limited | 0 | 0 | 2 | 1 | 0 | 16 |
23 | P&G Hygiene and Health Care Ltd. | 0 | 0 | 0 | 1 | 5 | 14 |
24 | Tata Consumer Products Limited | 0 | 0 | 0 | 2 | 3 | 14 |
25 | Bill & Melinda Gates Foundation | 0 | 0 | 0 | 3 | 0 | 12 |
26 | Bumble Holdings Limited | 0 | 0 | 0 | 1 | 4 | 12 |
27 | Facebook India Online Services Pvt. Ltd. | 0 | 0 | 1 | 1 | 1 | 12 |
28 | Juventud Digital Media Pvt. Ltd. | 0 | 0 | 1 | 1 | 1 | 12 |
29 | Mahindra & Mahindra | 0 | 0 | 1 | 1 | 1 | 12 |
30 | Mogae Media Private Limited | 0 | 0 | 2 | 0 | 0 | 12 |
31 | Perfetti Van Melle India Pvt. Ltd. | 0 | 0 | 1 | 1 | 1 | 12 |
32 | SNEHA MUMBAI | 0 | 0 | 1 | 1 | 1 | 12 |
33 | The Wishing Factory | 0 | 1 | 0 | 1 | 0 | 12 |
34 | Asian Paints Ltd. | 0 | 0 | 0 | 1 | 3 | 10 |
35 | Bundl Technologies Private Limited | 0 | 0 | 1 | 1 | 0 | 10 |
36 | Haier Appliances (India) Private Limited | 0 | 0 | 1 | 1 | 0 | 10 |
37 | Bharti Airtel Limited | 0 | 0 | 0 | 0 | 4 | 8 |
38 | Britannia Industries Limited | 0 | 1 | 0 | 0 | 0 | 8 |
39 | Diageo India Pvt. Ltd. | 0 | 0 | 1 | 0 | 1 | 8 |
40 | Fashnear Technologies Private Limited | 0 | 0 | 0 | 2 | 0 | 8 |
41 | Flipkart Internet Private Limited | 0 | 0 | 0 | 1 | 2 | 8 |
42 | Hiveloop Technologies Private Limited | 0 | 0 | 0 | 2 | 0 | 8 |
43 | 0 | 0 | 0 | 2 | 0 | 8 | |
44 | Amazon | 0 | 0 | 0 | 1 | 1 | 6 |
45 | Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited | 0 | 0 | 0 | 0 | 3 | 6 |
46 | Cars24 Services Private Limited | 0 | 0 | 1 | 0 | 0 | 6 |
47 | Cipla Health Pvt. Ltd. | 0 | 0 | 0 | 1 | 1 | 6 |
48 | Godrej Consumer Products Limited | 0 | 0 | 1 | 0 | 0 | 6 |
49 | IndiGo (InterGlobe Aviation Ltd.) | 0 | 0 | 1 | 0 | 0 | 6 |
50 | Livpure Pvt. Ltd. | 0 | 0 | 0 | 1 | 1 | 6 |
51 | Mcnroe Consumer Products Pvt. Ltd. | 0 | 0 | 0 | 1 | 1 | 6 |
52 | OLX INDIA BV | 0 | 0 | 0 | 1 | 1 | 6 |
53 | Radio Zindagi | 0 | 0 | 0 | 1 | 1 | 6 |
54 | Trigger-Happy Entertainment Pvt. Ltd. | 0 | 0 | 0 | 1 | 1 | 6 |
55 | Zomato Media Private Limited | 0 | 0 | 0 | 1 | 1 | 6 |
56 | ABP Pvt. Ltd. | 0 | 0 | 0 | 1 | 0 | 4 |
57 | Axis Bank Limited | 0 | 0 | 0 | 0 | 2 | 4 |
58 | Burger King India Private Limited | 0 | 0 | 0 | 1 | 0 | 4 |
59 | Future Retail Limited | 0 | 0 | 0 | 0 | 2 | 4 |
60 | GlaxoSmithKline Asia Private Ltd. | 0 | 0 | 0 | 0 | 2 | 4 |
61 | L'Oréal India | 0 | 0 | 0 | 1 | 0 | 4 |
62 | LT Foods Ltd. | 0 | 0 | 0 | 0 | 2 | 4 |
63 | Samsung India Electronics Pvt. Ltd. | 0 | 0 | 0 | 0 | 2 | 4 |
64 | upGrad Education Private Limited | 0 | 0 | 0 | 0 | 2 | 4 |
65 | ACKO GENERAL INSURANCE LIMITED | 0 | 0 | 0 | 0 | 1 | 2 |
66 | Aditya Birla Capital Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
67 | Bajaj Auto Limited | 0 | 0 | 0 | 0 | 1 | 2 |
68 | Bennett Coleman & Co. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
69 | Bisleri International Private Limited | 0 | 0 | 0 | 0 | 1 | 2 |
70 | Connaught Plaza Restaurants Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
71 | Disney+ Hotstar | 0 | 0 | 0 | 0 | 1 | 2 |
72 | FCA India Automobiles Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
73 | Gulf Oil Lubricants India | 0 | 0 | 0 | 0 | 1 | 2 |
74 | HDFC Bank | 0 | 0 | 0 | 0 | 1 | 2 |
75 | HDFC Life Insurance Company Limited | 0 | 0 | 0 | 0 | 1 | 2 |
76 | Hero Lectro (A division of Hero Cycles Ltd) | 0 | 0 | 0 | 0 | 1 | 2 |
77 | Hershey India Private Limited | 0 | 0 | 0 | 0 | 1 | 2 |
78 | HP India Sales Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
79 | JSW Paints | 0 | 0 | 0 | 0 | 1 | 2 |
80 | Jubilant Food Works Private Limited | 0 | 0 | 0 | 0 | 1 | 2 |
81 | Lionsgate Play | 0 | 0 | 0 | 0 | 1 | 2 |
82 | ManipalCigna Health Insurance | 0 | 0 | 0 | 0 | 1 | 2 |
83 | Monster.com India Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
84 | Motilal Oswal Asset Management Company Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
85 | Phool Versha & Nammyoho Daan | 0 | 0 | 0 | 0 | 1 | 2 |
86 | Prompt Equipments Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
87 | Raj Industries Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
88 | Reckitt India Pvt Ltd | 0 | 0 | 0 | 0 | 1 | 2 |
89 | RSPL Limited | 0 | 0 | 0 | 0 | 1 | 2 |
90 | Saffola Oils | 0 | 0 | 0 | 0 | 1 | 2 |
91 | Sanofi India Limited | 0 | 0 | 0 | 0 | 1 | 2 |
92 | Shaadi.com | 0 | 0 | 0 | 0 | 1 | 2 |
93 | Shoppers Stop Limited | 0 | 0 | 0 | 0 | 1 | 2 |
94 | Skechers South Asia Private Limited | 0 | 0 | 0 | 0 | 1 | 2 |
95 | Tata Starbucks | 0 | 0 | 0 | 0 | 1 | 2 |
96 | The Hongkong and Shanghai Banking Corporation Limited, India | 0 | 0 | 0 | 0 | 1 | 2 |
97 | Titan Company Limited | 0 | 0 | 0 | 0 | 1 | 2 |