Effie 2013: 177 entries shortlisted, 33 entrants in the fray

O&M (43), Lowe (31), McCann (20) lead shortlist tally

Jan 09, 2014 10:55:00 PM | Article | Campaign India Team

A total of 177 entries have been shortlisted for the Ad Club's Effie 2013 competition, winners of which will be announced on 17 January 2014, at the Taj Lands End hotel in Mumbai.

Ogilvy & Mather has leads the tally with 43 shortlists, while Lowe Lintas accounts for 31. McCann Worldgroup (20) and JWT (12) are among agencies with double-digit number of shortlists. 

View the shortlists here:

No.Agency NameBrand NameCampaign TitleClient Name

Consumer Products - Cosmetics and toiletries, personal hygiene.

1JWTEngageGames Romantic Pairs PlayITC Limited
2Rediffusion Dentsu Young & Rubicam Pvt. Ltd.Attitude from AmwayBeauty is all about attitudeAmway India Enterprises Pvt. Ltd.
3BBDO India Pvt. Ltd.GilletteShave or Crave - Or, How Gillette Leveraged The Influencing Power (Charm) of Women to Get Men to ShaveP&G/ Gillette India
4BBDO India Pvt. Ltd.Johnson's BabyShare the Language of LoveJohnson & Johnson Limited
5BBDO India Pvt. Ltd.GilletteSoldier for WomenP&G/ Gillette India
6Lowe Lintas and PartnersLifebuoy Colour Changing HandwashThe Hulk of HandwashesHindustan Unilever Limited
7Lowe Lintas and PartnersLifebuoyHelp A Child Reach 5Hindustan Unilever Limited
8Creativeland Asia Pvt. Ltd.CintholThe Alive Is Awesome CampaignGodrej Consumer Products Ltd.
9BBH Communications India Pvt. Ltd.Parachute Advansed AyurvedicRecommended By Those Who Care About YouMarico Limited
10BBH Communications India Pvt. Ltd.Nihar Shanti AmlaSmall Steps Lead To Big ChangeMarico Limited
Consumer Products - Beverages and drinks
1JWTPepsiPepsi : Calling All 'Later' HatersPepsiCo India Holdings Pvt. Ltd.
2SohoSquare Advertising & Marketing Communications Pvt. Ltd.BisleriKiss To DrinkBisleri International Pvt. Ltd.
3Ogilvy & Mather IndiaCadbury BournvitaAadatCadbury India Limited
4Ogilvy & Mather IndiaSprite'Chalo Apni Chaal' (Make your own move)Coca-Cola India Pvt. Ltd.
5Lowe Lintas and PartnersTata TeaChoti Duty Badi DutyTata Global Beverages Limited
6McCann WorldgroupCoca-ColaCoca-Cola : Adding Fizz To The Indian Family MealtimeCoca-Cola India Pvt. Ltd.
7McCann WorldgroupNescafe ClassicNescafe Morning Band - 'Kick-starting' India's morningNestle India Ltd.
8McCann WorldgroupCoca-ColaHow Coca-Cola Won The Battle For Indian TeensCoca-Cola India Pvt. Ltd.
9Draftfcb Ulka Advertising Pvt. Ltd.Amul MilkHow the world's youngest nation turned to the world's original energy drinkGujarat Cooperative Milk Marketing Federation Limited
10Creativeland Asia Pvt. Ltd.FrootiThe Magic of Fresh 'N' Juicy MangoesParle Agro Pvt. Ltd.
Consumer Products - Confectionary and food
1JWTKellogg's ChocosHidden RotiKellogg India Pvt Ltd
2Ogilvy & Mather IndiaFortune Rice Bran HealthFinally, prevention becomes better than cureAdani Wilmar Ltd
3Contract Advertising (India) Pvt. Ltd.Cadbury CelebrationsRakhi 'Celebrations' style : Rishta over RitualsCadbury India Limited
4Lowe Lintas and PartnersKissanChanging Kissan's RollHindustan Unilever Limited
5McCann WorldgroupAlpenliebe Juzt JellyThe Art of Selling A Billion Jellies in Juzt 52 WeeksPerfetti Van Melle India Pvt. Ltd.
6Ogilvy & Mather IndiaParle-GA biscuit that transformed classrooms : Parle-GParle Biscuits Pvt. Ltd.
7Publicis Communications Pvt. Ltd.Nestle MAGGIDo Minute Mein Khushiyan (Happiness in 2 Minutes)Nestle India Ltd.
8Publicis Communications Pvt. Ltd.McVitie'sWhat's inside your biscuitUnited Biscuits Pvt. Ltd.
9Interface CommunicationsOreo Choco CrèmeBreaking into the fortress of Chocolate Cream BiscuitsMondelez India Ltd.
10Ogilvy & Mather IndiaCadbury Dairy Milk SilkSilk : How We Put The Romance In Chocolate!Cadbury India Limited
Consumer Products - Others
1JWTNike CricketBleed blueNike India Pvt. Ltd.
2Rediffusion Dentsu Young & Rubicam Pvt. Ltd.ClassmateBecause you're one of a kindITC Limited
3Grey Worldwide India Pvt. Ltd.Killer JeansKiller Jeans: Making an environmental cause a fashion statementKewal Kiran Clothing Limited
4Lowe Lintas and PartnersTanishqLove has no price tagTitan Company Limited
5Lowe Lintas and PartnersHITCockroach Kills CockroachGodrej Consumer Products Ltd.
6Lowe Lintas and PartnersHITBlame The CockroachGodrej Consumer Products Ltd.
Consumer Durables - Automobiles and auto parts, two wheelers and auto related
1Dentsu Communication Pvt. Ltd.ToyotaEtios Motor RacingToyota Kirloskar Motor Pvt Ltd
2SohoSquare Advertising & Marketing Communications Pvt. Ltd.Honda AmazeBadle Aapki DuniyaHonda Cars India Ltd
3Grey Worldwide India Pvt. Ltd.Volkswagen Passenger Cars IndiaThe YouTube Test DriveVolkswagen Passenger Cars India
4Lowe Lintas and PartnersMaruti Suzuki Alto K10SoundtrippinMaruti Suzuki India Limited
5Draftfcb Ulka Advertising Private LimitedHero MaestroNew Toy For The BoyHero MotoCorp Ltd.
6McCann WorldgroupTVS Scooty Pep +How TVS Scooty Won The Battle Of Hearts Against Me -Too Scooter BrandsTVS Motor Company Limited 
Consumer Durables - Electronic goods
1JWTNokia LumiaNokia Lumia 520 : Challenging The Speed Of a Fast GenerationNokia India Sales Pvt. Ltd.
2JWTNokia AshaHow 'Nokia Asha 305' Boarded a Train That It Missed.Nokia India Sales Pvt. Ltd.
3Grey Worldwide India Pvt. Ltd.Dell InspirationI Can Do Kuch bhiDell India Pvt. Ltd.
4JWTWindows from MicrosoftMicrosoft - Turning middle class homemakers into PC evangelistsMicrosoft Corporation (India) Pvt. Ltd.
5SohoSquare Advertising & Marketing Communications Pvt. Ltd.Voltas Ltd.Voltas All Weather ACsVoltas Ltd.
6Lowe Lintas and PartnersHavells FansHawa BadlegiHavells India Limited
7Lowe Lintas and PartnersMicromaxThe Phone That CanMicromax Informatics Limited
8McCann WorldgroupDish+Ab Saara India Record Karega!DishTV India Limited
Consumer Durables - Others
1Ogilvy & Mather IndiaFevikwikCreating Stickiness For FevikwikPidilite Industries Limited
2Lowe Lintas and PartnersHavells GeysersDon't Switch Off The GeyserHavells India Limited
3McCann WorldgroupGreenlamZamane Ko Sajawan ChalaGreenply Industries Limited
4JWTGodrej Security SolutionsWhy fear trouble?Godrej & Boyce Mfg. Co. Ltd. - Godrej Security Solutions
5Ogilvy & Mather IndiaFevicol MarineCreating a Watershed Moment for Fevicol MarinePidilite Industries Limited
6Ogilvy & Mather IndiaFevicolFevicol : Bonded to 1 Billion heartsPidilite Industries Limited
Services - Telecom and related products
1Rediffusion Dentsu Young & Rubicam Pvt. Ltd.MTS mBlazeAlways OnSistema Shyam TeleServices Limited
2Ogilvy & Mather IndiaVodafoneMaking of the World's most loved Telecom brand on social mediaVodafone India Limited
3Lowe Lintas and Partners!deaTelephone ExchangeIdea Cellular Limited
4Lowe Lintas and Partners!dea!dea Honey BunnyIdea Cellular Limited
5Ogilvy & Mather IndiaVodafoneInternet is Fun on VodafoneVodafone India Limited
6Ogilvy & Mather IndiaVodafoneVodafone - Made for YouVodafone India Limited
7Ogilvy & Mather IndiaVodafoneVodafone DelightsVodafone India Limited
8Taproot India Communication Pvt. Ltd.AirtelAirtel Live - Re.1 VideosBharati Airtel Ltd.
9Taproot India Communication Pvt. Ltd.AirtelJo mera hai wo tera hai, Jo tera hai wo meraBharati Airtel Ltd.
Services - Financial Services
1Ogilvy & Mather IndiaICICI BankHUKUS BUKUS....ICICI Bank Limited
2Leo BurnettHDFC Life Smart Woman PlanLife Insurance : What Women WantHDFC Life 
3Leo BurnettTata CapitalMemoriesTata Capital Limited
4Lowe Lintas and PartnersMax BupaThe 5 Generation InsuranceMax Bupa Health Insurance Company Ltd.
5Lowe Lintas and PartnersAxis BankPower To YouthAxis Bank 
6Lowe Lintas and PartnersICICI Prudential Life InsuranceBande Achche Hain (The Good Guys)ICICI Prudential Life Insurance Company Limited
7McCann WorldgroupPNB MetLifePNB MetLife : Promise of Double Surety In Today's Unsure TimesPNB MetLife India Insurance Co. Ltd.
8Publicis Communications Pvt. Ltd.Bharti AXAPROOF- Dedicated Claims HandlerBharti AXA Life Insurance Co. Ltd.
9Publicis Communications Pvt. Ltd.CitibankDil Vs BillCitibank India N.A.
10JWTBirla Sun Life Insurance (BSLI)Even Gods Can Feel InsecureBirla Sun Life Insurance Co. Ltd.
Services - Media & Entertainment
1Ogilvy & Mather IndiaThe HinduBehave IndiaKasturi & Sons Ltd.
2Everest Brand Solutions Pvt. Ltd.SAB TVSAB TV Brand CampaignSAB TV (Multi Screen Media Pvt. Ltd.)
3Leo BurnettKaun Banega Crorepati on Sony Entertainment TelevisionKnowledge Gives You Your Right!Sony Entertainment Television
4Lowe Lintas and PartnersThe Economic TimesET Against Half KnowledgeThe Economic Times
5JWTIndian Premier League (IPL) - SET MAXJumping JhapangMulti Screen Media Pvt. Ltd. (Formerly SET India Pvt. Ltd.)
6Ogilvy & Mather IndiaTata Sky+ HDSelling TV to those who don't have time to watch TVTata Sky Limited
7DDB Mudra GroupFeminaIndia's first fully crowd sourced magazine issueWorldwide Media
8Ogilvy & Mather IndiaTata SkyPoochne mein kya Jata haiTata Sky Limited
Services - Others
1Everest Brand Solutions Pvt. Ltd.New Haven CompactNew Haven Compact - 10, 10TATA Housing Development Co. Ltd.
2Rediffusion Dentsu Young & Rubicam Pvt. Ltd.Vivanta by Taj - Madikeri, Coorg"Coorg 2.0 : A rainforest's best kept secret"Indian Hotels Company Limited
3Ogilvy & Mather IndiaMOTFind What you seekMinistry Of Tourism, Government of India
Corporate Advertising / Reputation
1McCann WorldgroupDainik JagranCan A Newspaper Preserve A Nation's Future?Jagran Prakashan Ltd.
1Ogilvy & Mather IndiaTitan Eye PlusTrendz 2012Titan Company Limited
2Happy Creative Services (India) Pvt. Ltd.Flipkart.comShopping ka Naya AddressFlipKart Internet Pvt. Ltd.
3Contract Advertising (India) Pvt. Ltd.Domino's PizzaDomino's Pizza Yeh Hai Rishton Ka TimeJubilant FoodWorks Ltd.
4Contract Advertising (India) Pvt. Ltd.Domino's PizzaPizza Mania : Pehli KamaiJubilant FoodWorks Ltd.
5Ogilvy & Mather IndiaKFC25 mei khao. Khake bolo WOWYum Restaurants Marketing Pvt. Ltd.
6Leo BurnettMcDonald's Piri PiriBring Back Piri Piri!Hardcastle Restaurants Pvt. Ltd.
7Lowe Lintas and PartnersTanishqBecause Diwali Should Be Recession ProofTitan Company Limited
8Lowe Lintas and PartnersTanishqOne LoveTitan Company Limited
9DDB Mudra GroupBig BazaarPower to the peopleFuture Value Retail Ltd.
10DDB Mudra GroupBig BazaarFrom Grocery to GiftFuture Value Retail Ltd.
1Havas Worldwide India Pvt. Ltd.moovmoov StatueReckitt Benckiser India Ltd.
2McCann WorldgroupDabur ChyawanprashDabur Chyawanprash - Beefing Up Mom's Nutrition Army With ImmunityDabur India Ltd.
1Lowe Lintas and PartnersTATA ClassedgeBetter Teachers Make Better StudentsTata Interactive Systems
2Ogilvy & Mather IndiaVodafone Business ServicesDrive into the Big League-2Vodafone India Limited
3DDB Mudra GroupAssociation of Indian MagazinesMagazines Connect, Engage, WorkAssociation of Indian Magazines
Digital (Online / Mobile Communication) 
1Blazar MediaDomino'sOnline OrderingJubilant FoodWorks Ltd.
2FoxyMoron Media Solutions Pvt. Ltd.Maybelline New York IndiaBaby Lips Kiss SongMaybelline New York India
3Ogilvy & Mather IndiaMentosMentos RiddlePerfetti Van Melle India Pvt. Ltd.
4Ogilvy & Mather IndiaVodafoneMaking of the world's most loved telecom brand on social mediaVodafone India Limited
5Interface CommunicationsCadbury Oreo300 Briefs, 300 Ads in 3 days- 'The Oreo Dunkathon'Mondelez India Ltd.
6ibsTata DocomoHyper Personalization - The World's first CRM Powered Digital Media CampaignTata Docomo
7Ogilvy & Mather IndiaPerkPerk : Creating fans by turning them into stars!Cadbury India Limited
Rural Marketing
1Paradigm Plus Marketing Communications Pvt. Ltd.Mahadhan MahapowerEk Atoot NataDeepak Fertilizers And Petrochemicals Corporation Ltd.
2R K Swamy BBDO Pvt. Ltd.Massey FergusonShifting Gears With MasseyTractors and Farm Equipment Limited
3Ogilvy & Mather IndiaMulti-Brand ProjectKhushiyon Ki DoliHindustan Unilever Limited
4Marico LimitedMedikerMediker's Journey from Lice Negative to Life Positive in Rural IndiaMarico Limited
1JWTUnivercellBridging the Great Aadi DivideUnivercell Telecommunications India Pvt. Ltd.
2ABP OneCadbury Dairy MilkCadbury Mishti Shera ShrishtiCadbury India Limited
3Ogilvy & Mather IndiaBru InstantDiscover Something NewHindustan Unilever Limited
4Ogilvy & Mather IndiaEbela'Ami Amar Moto'ABP Pvt. Ltd.
5Ogilvy & Mather IndiaCenter FruitCenter Fruit Audition : Tougues Want To Play With ItPerfetti Van Melle India Pvt. Ltd.
6Leo BurnettMeera ShampooHow A Single Strand Changed The Story Of A BrandCavinKare Pvt. Ltd.
7Lowe Lintas and PartnersTanishqTanishq And Sridevi - Coming Back HomeTitan Company Limited
8Publicis Communications Pvt. Ltd.Nescafe Sunrise Strong"There is a New Sunrise In Andhra Pradesh"Nestle India Ltd.
9DDB Mudra GroupStar JalshaLargest Anti Superstition Drive for BengalStar Entertainment Media Pvt Ltd.
Direct Marketing 
1Jubilant FoodWorks Ltd.Domino's PizzaCustomer Lifecycle ManagementJubilant FoodWorks Ltd.
2McCann WorldgroupDainik Jagran'Creating A Newspaper For The Future, By The Future'Jagran Prakashan Ltd.
3Hansa Customer Equity Pvt. Ltd.Mahindra & MahindraMy Mahindra. My Life.Mahindra & Mahindra 
4M&C Saatchi Direct and Digital Communication Pvt. Ltd. & Hansa Customer Equity Pvt. Ltd.Birla Sun Life Mutual Fund (BSLMF)The Financial Fit : Customer Life Time ValueBirla Sun Life Mutual Fund
5DRAFTFCB + ULKA INTERACTIVEPediasurePediasure - Redefining Customer AcquisitionAbbott Nutrition India
Experiential Marketing / Brand Experience
1ABP OneCadbury Dairy MilkCadbury Mishti Shera ShrishtiCadbury India Limited
2Global Team FordFord EcoSportFord EcoSport Urban DiscoveriesFord India Pvt. Ltd.
3Grey Worldwide India Pvt. Ltd.SensodyneWinning With A Glass Of Chilled WaterGlaxo SmithKline Consumer Healthcare Ltd.
4Lowe Lintas and PartnersKissan100% Natural. Seeded.Hindustan Unilever Limited
5Ogilvy & Mather IndiaVodafoneVodafone - Ear MuffsVodafone India Limited
6Bates CHI & PartnersTangRocket Man And Refreshment BarCadbury India Limited
7JWTIndian Premier League (IPL) - SET MAXSirf Dekhneka Nahin (Don't Just Watch It)Multi Screen Media Pvt. Ltd.
8Ogilvy & Mather IndiaMumbai IndiansSports With A HeartIndiawin Sports Pvt. Ltd.
9DDB Mudra GroupNeutrogenaBeauty's a Little PersonalJohnson & Johnson Limited
10Ogilvy & Mather IndiaLifebuoy SoapLifebuoy Roti CampaignHindustan Unilever Limited
EFFIE for Good
1Ogilvy & Mather IndiaOnce AgainThe Tagging DriveOnce Again
2Ogilvy & Mather IndiaStar JalshaChalo Paltai ('Let's Change')Star Entertainment Media Pvt. Ltd.
3Ogilvy & Mather IndiaAkanksha FoundationClassroom MumbaiAkanksha Foundation
4Ogilvy & Mather IndiaMumbai PoliceYou tell us, and we'll show them - Mumbai PoliceMumbai Police
5Lowe Lintas and PartnersTATA TEAChoti ShuruaatTata Global Beverages Limited
6Draftfcb Ulka Advertising Private LimitedAmul ManthanCreating 35 Lakh Women EntrepreneursGujarat Cooperative Milk Marketing Federation Limited
7McCann WorldgroupStayfreeWomen for WomenJohnson & Johnson Limited
8McCann WorldgroupBRUHAT Bengalure MAHANAGARA PALIKE (BBMP - Greater Bangalore Muncipal Corporation) Govt. of KarnatakaHow An Idea Introduced A Law?Bruhat Bangalore Mahanagar Palike
9McCann WorldgroupUNICEFQuit India Movement Part 2 - India's Fight Against MalnutritionUnicef India Private Limited
10Ogilvy & Mather IndiaIndian Red CrossBlood Search Made EasyIndian Red Cross Society
David v/s Goliath
1Havas Worldwide India Pvt. Ltd.DettolClean For Real Kitchen With DettolReckitt Benckiser India Ltd.
2Ogilvy & Mather IndiaHokey India LeagueHokey India League Beats A League 20 Times It SizeHockey India League
3Lowe Lintas and Partners!dea!dea Telephone ExchangeIdea Cellular Limited
4Lowe Lintas and PartnersMicromaxThe Phone That CanMicromax Informatics Limited
5Lowe Lintas and PartnersPepsodent Expert ProtectionToothpaste To MouthpasteHindustan Unilever Limited
6McCann WorldgroupRadikalSelling Basmati Rice The 'Un-Rice' WayRadikal Foods Limited
7McCann WorldgroupAlpenliebe Juzt JellyThe Art Of Selling A Billion Jellies In Juzt 52 WeeksPerfetti Van Melle India Pvt. Ltd.
8Publicis Communications Pvt. Ltd.McVitie'sWhat's Inside Your BiscuitUnited Biscuits Pvt. Ltd.
9McCann WorldgroupSkoreHow A New Condom Brand "Skored" Against The Leaders In The Very First EncounterTTK Protective Devices Ltd.
10R K Swamy BBDO Pvt. Ltd.SnickersHunger Acche Acchon Ko Badal Deta HaiMARS Chocolate India Pvt. Ltd.
Integrated Advertising Campaign
1Grey Worldwide India Pvt. Ltd.Killer JeansTurning the product into a medium - How to make an environmental cause fashionable for Indian YouthKewal Kiran Clothing Limited
2BBDO India Pvt. Ltd.GilletteSoldier for WomenP&G/ Gillette India
3Lowe Lintas and Partners!dea!dea Honey BunnyIdea Cellular Limited
4Lowe Lintas and PartnersLifebuoyHelp A Child Reach 5Hindustan Unilever Limited
5McCann WorldgroupCoca-ColaCOCA-COLA: Adding fizz to the Indian Family Meal TimeCoca-Cola India Pvt. Ltd.
6McCann WorldgroupNescafe ClassicNescafe Morning Band - 'Kick-starting' India's morningNestle India Ltd.
7Ogilvy & Mather IndiaVodafoneVodafone - Made For YouVodafone India Limited
8Publicis Communications Pvt. Ltd.Nestle MaggiDo Minute Mein Khushiyan (Happiness in 2 Minutes)Nestle India Ltd.
9McCann WorldgroupUNICEFQuit India Movement Part 2 - India's Fight Against Malnutrition Unicef India Private Limited
10BBH Communications India Pvt. Ltd.Parachute Advansed AyurvedicRecommended By Those Who Care About YouMarico Limited
Best On-going Campaign
1Contract Advertising (India) Pvt. Ltd.Cadbury CelebrationsIss Diwali app Kisse Khush Karenge?Cadbury India Limited
2Ogilvy & Mather IndiaBournvitaTayyari Jeet KiCadbury India Limited
3Ogilvy & Mather IndiaCeat Two Wheeler TyresSuperior GripCeat Limited
4Ogilvy & Mather IndiaCadbury Dairy Milk SilkHow we got People to pay ten times the price of a CDM for CDMCadbury India Limited
5Ogilvy & Mather IndiaMadhya Pradesh TourismHow Madhya Pradesh become INCREDIBLE in Incredible IndiaMadhya Pradesh State Tourism Development Corporation Ltd.
6Lowe Lintas and Partners!deaWhat An !deaIdea Cellular Limited
7Lowe Lintas and PartnersFastrack'Move On'Titan Company Limited
8Lowe Lintas and PartnersTata TeaJaago ReTata Global Beverages Limited
9Ogilvy & Mather IndiaVodafoneVodafone ZoozoosVodafone India Limited
10Ogilvy & Mather IndiaDove Hair CareDove does in six years, what Pantene took 20 years to do!Hindustan Unilever Limited

(Updated at 10.15 am on 10 January, to reflect amended date and venue of the Effie 2013 awards ceremony.)