Effie 2013: Lowe Lintas is Agency of the Year; HUL Client of the Year

Lowe Lintas and Partners emerged Agency of the Year at the Effie Awards 2013, winners of which were announced in Mumbai on 17 January 2014. The agency bagged six Gold awards on its way to the title. These were for Idea (Honey Bunny, Telephone Exchange), Lifebuoy (Help a child reach five), Tanishq (Tanishq and Sridevi - Coming Back Home), HUL (Kissan 100 per cent natural seeded).

 

HUL was adjudged Client of the Year.

 

Ogilvy & Mather emerged the agency with the second highest points tally, even as the agency bagged the Grand Effie for its Lifebuoy Roti Reminder, for client HUL. The agency also bagged three Gold Effies - for Vodafone (Made for you, Earmuffs), Bournvita (Aadat).

 

McCann finished third on the points tally. Among its metals was one Gold, for client Coca Cola (how Coca Cola won the battle for Indian teens).  

 

In all, 419 entries were in the fray this year, the 23rd edition of the Effie competition in India.

 

View the points tally by agency here:

 

Agency	Gold (15 points)	Silver (10 points)	Bronze (5 points)	Grand Effie (20 points)	Total points
Lowe Lintas	6	5	5		165
Ogilvy	3	3	7	1	130
McCann	1	2	5		60
JWT		3	2		40
Publicis		3	1		35
Grey	1	1	1		30
DDB Mudra		1	2		20
Contract Advertising		1	2		20
BBH		1	1		15
BBDO			3		15
IBS		1			10
ABP One		1			10
Global Team Ford		1			10
Happy Creative Services		1			10
Leo Burnett		1			10
CLA		1			10
Interface			2		10
Soho Square			1		5
Marico			1		5
Total	11	26	33	1