Efficacy Worldwide to handle marketing communication for EeVe India
No multi-agency pitch involved
Jul 22, 2021 07:32:00 AM | Article | Campaign India Team
Efficacy Worldwide has bagged the mandate for electric vehicle company EeVe India’s marketing communication.
The agency will be responsible for managing the brand’s integrated services, including creative communication, media (traditional and digital), social media management and performance marketing.
The account win didn’t involve a multi-agency pitch and will be handled by the agency’s Gurgaon office.
Harsh Vardhan Didwania, co-founder and director, EeVe India, said, “We are extremely happy to partner with Efficacy Worldwide as our marketing communication agency as their inhouse digital capabilities will help us build awareness for EeVe India much faster. With the growing consciousness among the Indian consumer about ecological sustainability and environment protection, we see a lot of changes taking place in the electric automobile market in the country in the times to come. This association provides Efficacy Worldwide with an opportunity to establish EeVe India as the market leader in the two-wheeler electric automobile category, a status it is truly worthy of.”
Vishnu Sharma, founder and CEO, Efficacy Worldwide, said, “With our unique offering that cuts down the time and resources that a client has to spend on managing its various marketing functions, we plan to launch EeVe India, one of the largest brand in the electric two-wheeler category, as most cost effective but extremely premium brand for the consumer. At the same time, we will also help EeVe India to cash in on the popularity it has already gained because of offering utility, style, simplicity and comfort in one package.”