Edelweiss TVCs say, "Now you can"

Diversified financial services company Edelweiss has released new TVCs positioned on the thought "Now you can". According to Shabnam Panjwani, marketing head, Edelweiss, "The key objective of this campaign is to establish mother brand Edelweiss’ stature amongst a wider audience in readiness for Edelweiss’ expansion in retail broking and mutual fund and entry in life insurance and housing finance.