EatFit gets Varun Dhawan as brand ambassador
Has also invested in Curefoods, the brand's parent company
Apr 06, 2022 10:27:00 AM | Article | Campaign India Team Share -
EatFit, a healthy eating tiffin service in Mumbai, has appointed actor Varun Dhawan as its brand ambassador.
It has also launched its multi-brand D2C food ordering platform – www.eatfit.in. Dhawan has invested in EatFit’s parent company, Curefoods, and will promote the brand’s message of healthy and sustainable online ordering.
The actor’s commitment to fitness and an active lifestyle is what made him an ideal fit for EatFit.
He will be seen in the various marketing endeavours for Curefoods to promote healthy eating and online ordering via the new platform.
Ankit Nagori, founder, Curefoods, said, “Varun is passionate about food while also being a strong believer in eating healthy and being fit. He exudes positive energy and immense warmth which make him such a huge hit with his fanbase. Our intention behind having him as the face of EatFit is to tie in these aspects of his personality with our own brand persona. Having him with Curefoods as an investor too adds another level to our association with him. His belief in our capabilities and vision really encourages us further to scale greater heights. We are excited to have him on board right around the time of our D2C platform launch and hope that we can make greater headway in the industry together.”