Duolingo English Test has appointed Digitas India for its digital duties.
The agency will be responsible for the brand's digital, social, and on-ground activations.
The account was won post a multi-agency pitch and will be handled by Digitas India's New Delhi office.
Tara Kapur, marketing head India, Duolingo English Test, said, "Digitas has already been doing exciting work for our language learning app Duolingo in the market, and their understanding of our business really reflected in the way they presented their approach for the Duolingo English Test. The team has already hit the ground running, and I am looking forward to this being an impactful partnership for us in India. The decision-making period for students looking to study abroad is a critical one, and we believe that Digitas is the best partner to help us create meaningful work for our consumers.”
Sonia Khurana, chief operating officer, Digitas India, said, “This was a very exciting pitch for our team. We are thrilled to land the account! Duolingo English Test is a game-changer in the education sector and has improved accessibility to high-stakes testing for students. We look forward to creating compelling work that builds both the brand and business in India.”