Campaign India Team
Dec 20, 2012

Dunkin' Donuts brings in Preeti Arora as head of marketing

She joins Jubilant FoodWorks from Future Brands

Dunkin' Donuts brings in Preeti Arora as head of marketing

Jubilant FoodWorks has appointed Preeti Arora as the head of marketing and new product development for Dunkin’ Donuts’ India operations.

Arora joins Dunkin’ Donuts from Future Brands, where she worked on two brands - Biba and Secret Temptation. She has worked with, Hyundai and Daimler Chrysler India in past assignments.

On Arora's appointment, Dev Amritesh, president and COO, Dunkin’ Donuts India, said, “Preeti is a great addition to the Dunkin’ Donuts India team. She brings the right set of skills and experiences that the brand needs at this important stage of its development. We are confident she will play an important leadership role in building a strong brand and a robust business for Dunkin’ Donuts in India.”

On her new assignment, Arora said, “Dunkin’ Donuts represents a unique and compelling opportunity to lead one of world’s most dynamic food brands and work with India’s strongest food service retailer, Jubilant FoodWorks.  I look forward to establishing Dunkin’ Donuts as one of the most consumer focused and engaging brands in the category.”

Dunkin’ Donuts was launched by Jubilant FoodWorks, the master franchisee for India, in May 2012. As on date, it has five outlets in India.

Campaign India

Related Articles

Just Published

2 hours ago

Jasprit Bumrah unleashes the toofan with Thums Up

Watch the film conceptualised by Ogilvy here

2 hours ago

Hide & Seek finds the love that’s been hiding

Mayank Shah, senior category head, Parle Products, speaks about the insight behind the campaign, why marketers should keep clichés at bay and more...

3 hours ago

Edelman barometer sees trust in all media fall, ...

Trust in all news sources has fallen over the past decade, apart from media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman